Matching brands with the right advocates in digital

With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.

Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:

Aren’t blinded by follower counts.

 Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.

Understand the needs of influencers.

 Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.

Get the brand balance right.

 Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results.

Search Engine Optimization process

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

Just as importantly, the keyword research helps us understand users’ underlying intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

Search Engine Optimization Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. 

Our SEO strategy may be part of a fully integrate digital marketing strategy  or a more channel-specific effort (depending on your needs). The strategy will set the stage,and covering the tactics we’ll deploy and the benchmarks that will help to measure success.

Organic Marketing

We believe there’s no longer a bright line between and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, and to customer reviews, also to sites where you’re talk about.

As a result, your team may feature a roster of organic marketing talent spanning content, influencer. Taking a holistic approach to your presence, we seek out opportunities to boost your brand wherever you may be find

Why brands need digital strategy

Businesses today differentiate not on product or price, but on the quality.

If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market Digital Strategy share. But the question is: what do your customers really want?

Competitor Analysis

Sizing up your rivals

No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.

Audience Research

Defining your people

We take every step of our strategy process seriously, and but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.

Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.

Building a Strategy

Insight turns actionable

Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.

It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.

Presentation & Implementation

Moving toward the future

. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.

You use your to get in touch with lots of people. Use your email signature to get lots of people clicking through to your blog.

Make a friendly call to action in your email signature, inviting contacts to visit your blog. Give a brief benefit to motivate action – such as what your blog’s about. Include an easy to click link.

Example:

Tips for using your email signature:

• Include a link to your blog in yoursignature, and encourage your co-workers to so too
• Give a beneficial reason for people to click to your blog
• Use the signature in all your emails, to generate more clicks

Give emails

Ok, now that you’ve got a robust email list  – people will be clicking through to your blog in droves, right? Not quite.

Are you saturated with inbox info? So are your customers…

To get your emails opened, read and clicked through you need to stand out, connect with your readers, and beat out your content competitors.