Content Marketing

Using powerful storytelling to smooth the path to sales.

Getting content to work for you

Great content marketing is almost unfair. It brings qualified purchasers to you.

Helps drive conversions while providing brand lift, and continues to deliver value for years. 

But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.

What to look for in a content marketer

Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:

Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.

Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.

Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

 In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

Types of Content Marketing

Research

A deep dive into the facts

We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business. 

We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.

Ideation

Getting informed and inspired

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

Copywriting + Design

Putting pen to paper

Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.

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