With a plethora of email clients available for end user and each one rendering emails in different ways, coding and designing an email has been a turmoil for email marketers. After Gmail and Apple mail, Microsoft Outlook is the next big player in the email industry.
Outlook has been a great influence for both B2C and B2B email messaging with its journey from being the first free email service to building variations of desktop mail programs. There are different versions of Outlook available for desktop, webmail and mobile environments and it is bundled under the moniker of ‘Windows Mail 10’ with Windows 10. Statistically, Windows 10 is now installed in 29.8% of global systems which means email developers need to address the issues faced in ‘Windows 10 Mail’ along with other Outlook versions.
A broken email means a disappointed subscriber and the impact of this will blemish your brand identity in the longer run. Hence, most marketers avoid sending emails via Outlook. Email Uplers’ team of experienced developers test every developed email on Outlook against the pitfalls described below.
Major Pitfalls For Emails In Outlook And Windows Mail 10
Here are the key issues for building emails for Outlook & Windows Mail 10 and the workaround for them.
BACKGROUND IMAGES NOT SUPPORTED
There different types of backgrounds you can use in your emails.
- Full body background
- Pattern Background
- Graphic Background
- Section-wide background
Unfortunately Outlook 2007-2013 do not support any of the above backgrounds, but the ideal solution for rendering is by using VML (Vector Markup Language).