If you want to build an email list, how are you going to collect email addresses?

When you’re building an email list, you need to make sure three things are true:

1. You have a way to reach people
2. You have a way to collect their emails
3. They’re the right people

Building a list is one thing—if you want your list to power an actual business, you can’t rely on worn out tactics .

Here are 15 ways to collect email addresses:

1. Collect email addresses with Facebook Ads
2. Offer a captivating lead magnet
3. Sign up button on your Facebook business page
4. Use popups to make your forms more prominent
5. Reach out to people one on one
6. Share your link on social media with compelling visuals and snippets
7. Ask for addresses
8. Create incredible content
9. Ask people to share your emails
10. Add a link to your signup form in your normal signature
11. Host live events and bring your forms
12. Own content on a platform like YouTube or Pinterest, then link back to your site
13. Optimize your form design and opt-in copy
14. Add a subscription bar to your website
15. Partner with other people in your industry

With a plethora of email clients available for end user and each one Email Rendering in different ways, coding and designing an email has been a turmoil for email marketers. After Gmail and Apple mail, Microsoft Outlook is the next big player in the email industry.

A broken email means a disappointed subscriber and the impact of this will blemish your brand identity in the longer run. Hence, most marketers avoid sending emails via Outlook. Email Uplers’ team of experienced developers test every developed email on Email Rendering Outlook against the pitfalls described below.

Major Pitfalls For Emails In Outlook And Windows Mail 10

Here are the key issues for building emails for Outlook & Windows Mail 10 and the workaround for them.

BACKGROUND IMAGES NOT SUPPORTED

There different types of backgrounds you can use in your emails.

• Full body background
• Pattern Background
• Graphic Background
• Section-wide background

Unfortunately Outlook 2007-2013 do not support any of the above backgrounds, but the ideal solution for rendering is by using VML (Vector Markup Language).