Archive April 12, 2020

Digital Marketing During The Coronavirus

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Everything You Need To Know About Marketing Your Business During The Coronavirus

There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus, and more.

But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.

Marketing Strategies That You Can Utilize Now

1. Social Media Marketing

People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would a business owner choose now to pause their social media efforts? Put your brand in front of where your target audience is already scrolling.

2. Search Engine Optimization (SEO)

Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page .

3. Email Marketing

As a business owner, are you ever really done learning about your audience? Is there ever a good time to stop building relationships with potential customers? Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients. For B2B businesses, take this time to nurture your existing leads via email newsletters! For B2C and ecommerce businesses, understand that consumers purchase from brands they trust. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.

4. Social & Google Advertising

When business slows or uncertainties arise like they are now, it’s a common reaction for business owners to want to stop all advertising efforts. Why continue spending money if consumers aren’t actively purchasing as much, right? Wrong! First of all, it’s important to note that not all consumers are tightening their wallets. For those that are ready to spend now & continue life as normal, you want your business to be ready and in front of them! A business they spent all of COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all. Advertising on social media and Google keeps your brand relevant and in front of your target audience so that when they are ready to purchase, they purchase from you and not your competitors.

Benefits of Digital Advertising for Small Businesses

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A small business without a digital advertising strategy is like a ship with no captain.

A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.

Digital Advertising Campaign Examples

1. Email Campaigns Digital Advertising

Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.

2. PPC (Pay-Per-Click)Digital Advertising

PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.

If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.

Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.

3. Content Marketing

Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.

Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So what you really need here is content that is rich in keywords without losing its quality.

4. Social Media

We all know the power of social media. It offers unmatched reach that other platforms find hard to rival.

Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.

Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advise would be to spend some time researching your target audience to see which platform they’re active on the most!

Depending on which platform you choose, they’re may be organic (unpaid) options, or it may be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.