A small business without a digital advertising strategy is like a ship with no captain.
A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.
Digital Advertising Campaign Examples
1. Email Campaigns
Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.
2. PPC (Pay-Per-Click)
PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.
If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.
Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.
3. Content Marketing
Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.
Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So what you really need here is content that is rich in keywords without losing its quality.
4. Social Media
We all know the power of social media. It offers unmatched reach that other platforms find hard to rival.
Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.
Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advise would be to spend some time researching your target audience to see which platform they’re active on the most!
Depending on which platform you choose, they’re may be organic (unpaid) options, or it may be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.