If you want to build an email list, how are you going to collect email addresses?

When you’re building an email list, you need to make sure three things are true:

1. You have a way to reach people
2. You have a way to collect their emails
3. They’re the right people

Building a list is one thing—if you want your list to power an actual business, you can’t rely on worn out tactics .

Here are 15 ways to collect email addresses:

1. Collect email addresses with Facebook Ads
2. Offer a captivating lead magnet
3. Sign up button on your Facebook business page
4. Use popups to make your forms more prominent
5. Reach out to people one on one
6. Share your link on social media with compelling visuals and snippets
7. Ask for addresses
8. Create incredible content
9. Ask people to share your emails
10. Add a link to your signup form in your normal signature
11. Host live events and bring your forms
12. Own content on a platform like YouTube or Pinterest, then link back to your site
13. Optimize your form design and opt-in copy
14. Add a subscription bar to your website
15. Partner with other people in your industry