“Technology is a pillar in today’s economy. There are few things we do without the assistance of software or smart devices, and the same goes for businesses worldwide. It’s unlikely, however, for these businesses and their leaders to keep up with the ever-changing world of technology.”
“This is where technology consultants come in. These technology specialists provide a unique, objective, and specialized approach to technology and how to leverage it for business success. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant.”
What is technology consulting?
“Technology consulting is the process of advising businesses on how to best use technology and software to benefit their business. It can refer to the design and development, implementation, or management of new technology.
There are many names for technology consultants: IT consultants, computer consultants, software consultants, business and technology advisors, and more. The variety of nomenclature is due to the vast world of the modern technology industry — and just how many things technology consultants specialize in.”
Why technology consulting?
Technology has become a critical component of business success. Due to its rapid growth and expansion into virtually every industry, and it’s more important than ever for organizations to understand how to leverage various technology.
Technology consultants can help business clients accelerate growth, cut costs, mitigate risk, attract and develop talent, and streamline important processes.”
What does a technology consultant do?
“Technology consultants are hired to do many things. These could include custom software development, infrastructure planning, security analysis, and risk assessment. Technology consultants could also advise on the strategic or financial sides of technology and software, such as how to invest in cost-efficient systems or how to integrate new software across multiple departments.
Technology consultants may be asked to solve a variety of business problems with technology, such as security risks, scaling issues, or high employee turnover. Regardless of what problem they are solving or what solution they are proposing, technology consultants often work with a business’s executives, leaders, and senior managers.
How to Become a Technology Consultant
If you’re interested in a career in technology consulting, here are a few tips to help you get started.
Earn a degree in IT or computer science.
Employers and clients alike prefer technology consultants with professional education in a relevant field, like IT, computer science, or computer engineering. A degree also gives you a unique experience with software development, coding, data science, and web design — types of expertise that could come in handy for future clients.
Some consultants also opt to obtain a business minor as consulting requires just as many business skills as it does technology know-how. Marketing, business management, and communication classes can help hone these skills.
Gain some experience.
Both internships and jobs can help give you the hands-on, out-of-classroom experience it takes to start your technology consulting career. Consider interning with or shadowing a technology consultant to gain relevant field experience. Other internships in IT or software development can help, too.
After (or instead of) working in an internship position, apply for entry-level IT jobs. This step is important as employers and clients prefer technology consultants with experience (either internship or professional). While working in these positions, mix up your projects so you can figure out what parts of technology consulting you like and can specialize in.
In addition to the technology-related skills you’ll gain through these experiences, you’ll also hone your networking, communication, and problem-solving skills.
Follow technology trends.
Technology is an ever-changing industry, and the best technology consultants keep up with the latest technology trends. Not only does this keep you informed, but it meets your clients’ expectations of you as the technology “expert”. The most up-to-date expertise will also help you remain competitive in the industry.
Grow your network.
Get to know other professionals in the IT and technology consulting industries. This will help you establish relationships that could lead to new clients or colleagues. Attend events in your internship, job, or community to expand your technology network.
Technology consulting is a highly valuable and lucrative industry, and technology consultants are major assets to the clients that hire them. Follow the steps above to start your career in technology consulting.
If someone time travels from the past to 2020, he would be awestruck with 180-degree evolution in the mobile UX design process.
They might feel amazed with Voice-based UX or would go overwhelmed with the scope of Artificial Intelligence in the domain. But, there’s one thing that they will find the same.
Any guesses what is it?
It’s nothing but the UX design principles.
Over the years, various functionalities, technologies, and tools have been replaced or at the verge of extinction. But, the basic UX design principles have remained just the same as before.
Now knowing this, if you are someone who is planning to step into the UX domain this year, it is no wonder that getting acquainted with these principles is vital.
So, keeping the same into consideration, we will be covering the same below.
8 Principles To Guide You in Mobile App UX Design
1. Clutter-free Interface
Every application comes with a primary goal. The one where they target a particular pain point of end-users and provide a solution for the same.
But, because of the increasing competition, designers often introduce many other features and functionalities into their plan.
However, at times the app designers introduce multiple functionalities into the same app screen. This confuses the end-users, resulting in more clicks on the secondary (less important feature) compared to the primary one.
To combat this situation, the best way is to make a clutter-free interface. Meaning, introduce a limited number of actionable things in a single screen. A clear view of which you can take from the image shared below.
We all love things that give us a personalized and special feel. There’s no denying it. The same psychology applies in the case of UX design too.
When you design a user experience that enables users to perform an action in a quick and effortless manner, they fall in love with your application. On the contrary, if it is cumbersome they exit the platform and share negative feedback.
As you can see in the screenshot of the Netflix app above, it informs and encourages users to continue their app interaction right from where they left. Or better say, continue watching the series they left in between.
3. Don’t Rush For Registration
You would encounter many mobile apps that straightaway ask for registration, without giving users a chance to explore the application. Does that leave a good impression of the app in the users mind?
Personally, I immediately leave such applications.
Why would any user register in vain before knowing what are the features that the app offers and whether it’s all worth it or not?
This is why it is again imperative for UX designers to follow the principle of keeping the registration process optional.
When you give some time to the new users to explore your mobile app and get familiar with it, they show more interest in your app. This reduces your app uninstallation rate and increases the chances of user conversion.
4. Avoid Nagging Permissions
It’s true that permissions to access user data open a new door to understanding the user and deliver a personalized experience.
In such a scenario, an ideal way to keep a balance of the two is to ask for relevant permissions only.
Let’s take another example.
VSCO, a photo-editing app asks for camera access only, whenever users wish to click a picture. It does not ask permission for accessing contacts, or other built-in device apps. This gives users an assurance that the rest of the information is secure.
5. Focus On Users Goals
Since desktop and mobile apps are essentially different, the goals that need to be fulfilled are also distinct. For example, what a user wants to do in a desktop app/website is not something they would want to do in a mobile app.
So refrain from making it overwhelming for users to use a mobile app with the functionality of a desktop app. They would prefer selective things, i.e., say a user is using a restaurant app- he/she would want to just view the menu, book a reservation, place an order in advance, or just get directions. All the other information is secondary and can be displayed elsewhere, not on the main screen.
6. Design for Fingers
Gone are those days when mouse pointers were the one interacting with applications. Today, with the advent of touch-screen devices, users are interacting with the platforms via their fingers.
In a situation like this, it is again imperative to understand that the human finger size varies from person to person. So, designing for different human finger size is the right practice to bring more opportunities for interactions and increasing the app conversion rate.
Likewise, investing in hand gestures while creating an app UX design is also an optimal method of getting higher results.
7. Only Relevant Notifications
As a proverb goes, “Too much of anything is bad”, misuse of push notifications can drift your future from higher conversion rate to higher uninstallation rate.
So, the next principle that every novice and experienced UX designer needs to watch out for is to discover how many push notifications are enough. And this way, prevent frustrating the users while getting their motive fulfilled.
8. Effective Offboarding
Since you have put so much effort into UX design for the whole process, it is equally important for you to end it on a positive note.
That implies, adding UX elements that impart a positive vibe to the users even when they have performed the requisite action or are deactivating/deleting their account. This will improve the chances of them revisiting your app in the future as well.
Interactive design focuses on the moments of your user’s direct and active engagement – one that involves tapping, clicking, dragging, typing, etc. – with your website. Meanwhile, user experience (UX) design has a wider perspective and considers even moments of passive use – like reading a text on your website’s page – to be interaction.
As such, interactive website design is a part of UX website design that aims at incentivizing and facilitating the moments of a user’s active engagement. Some UX professionals prefer to zero in on this aspect of UX design and hone to perfection the skills of implementing interaction patterns. At Webzworld, we always put such focused specialists on highly interactive web design projects to ensure the quality of interactive design.
Interactive design processes break every moment of interaction into 5 elements. Most of these elements apply to all types of interactions, but some can be optional at times. The user experience specialist’s job is to define what elements are necessary for each interaction instance to make it feel natural and seamless.
Here’s the list of all 5 elements:
Text – A text or a symbol that indicates the possibility of interaction and focuses on its expected results – not the action itself. Think a line ‘Play’ or a triangle symbol that signifies the same intention.
Visual Form – Some interactive elements, like buttons or fields for text input, should have distinctly visible margins to specify the interactive zone. You certainly don’t want your potential buyer to take pains in finding the input zone when they’re filling in a shipping address for their purchase, for instance.
Medium/Platform – With interactions requiring different actions on different devices, an interactive design expert should ensure that the choice of interaction-inducing actions is predictable on all platforms.
Time – Certain interactions require time for processing input data and your website should always keep users informed about the state of this data processing. Otherwise, users may consider the website unresponsive and leave without waiting for the result.
Feedback –To give a user the feeling of accomplishment, your website should present a clear result of any interaction. For instance, show the ‘Success!’ notice after a user shares an article from your website to social networks.
The roles of each of these elements seem to be evident and choosing the necessary ones to assemble a smooth interaction flow appears to be a trivial task. Still, I’m sure that just like me, you’ve encountered plenty of web designs with broken interaction flows that puzzled you at one point or another or confused you enough to make you leave.
If users don’t experience any troubles when interacting with your website, they have fewer reasons to turn to your support, which leads to minimized support costs. Thus, by ensuring that every interaction instance on your website is properly designed, you shield your support specialists from such trivial issues, and they can focus on complex and unprecedented cases, thus enhancing support quality.
More often than turn to support, visitors who experience a confusing interaction simply bounce and never return. Professionally designed and tested interactive design minimizes the chances of users’ frustrations with your website and prevents a high bounce rate.
Whether your website’s revenue comes from clicks or purchases, it is tightly tied to the processes of interaction. By allowing users to gain a satisfying experience from engaging with your website, you motivate them to engage more often, thus bringing you more revenue.
There’s a caveat to what I said at the very start about good interactive design being natural enough to not attract any attention to itself at all. If you draw your users’ attention to interactive elements by adding some feel of freshness and creativity to them.
Benefit from the comfort of your users
A user interacting with your website is a client communicating with your business. Just as you wouldn’t want your business communication to appear confusing and unproductive, you shouldn’t let these qualities define the interactive design of your website. Whether you need to prevent interactive design issues in your future website or want to fix them in the existing one, don’t hesitate to turn to Webzworld’s team for assistance.
The majority of IT companies already favor cloud apps more than on-premises ones, while non-IT organizations start to share that feeling as well. And ScienceSoft’s software development experience proves this trend: more than 80% of our software development projects use cloud technologies.
In this article, I’d like to share the insights on options you have while developing and deploying cloud applications and what benefits you can achieve using cloud solutions in your business.
With the public cloud, a cloud service provider (such as AWS, Microsoft Azure or Google Cloud Platform among the most popular ones) offers resources, such as storage, monitoring capabilities, and networking capacities, or virtual machines, to multiple customers on a subscription basis or a pay-per-usage model.
Sometimes, public clouds are associated with insecurity and inflexibility due to their multi-tenant nature. However, the right tenant isolation makes public clouds flexible and secure, even for the most valuable information.
The main idea of a private cloud is that it is used exclusively by one company.
One of the benefits of using a private cloud is a high security level, which is ensured by employing a secure firewall system and hosting the cloud within an isolated network.
However, if you’re a small or mid-sized business and don’t have a huge budget, creating a private cloud for deploying your solutions may be too expensive for you. The costs are definitely higher than deploying in a public cloud, as all management, maintenance, and updating of data centers, hardware and software lie on your in-house team.
Hybrid cloud offers a mix of public cloud and private cloud services. Hybrid cloud deployments allow those services that do not need to be on-premises (e.g., due to data security requirements) to be deployed in the cloud with all its advantages. Compared to the public cloud, this cloud type gives you more agility as you don’t fully depend on third-party providers. Hybrid cloud provides you with a unique approach to data security as you can both store your data in a private isolated environment and use the public cloud for data backup and recovery measures.
Infrastructure as a Service (IaaS) provides companies with an infrastructure to develop their applications in the cloud. This type of cloud computing services offers you such resources as virtual machines, storage, and network services.
With IaaS, companies avoid huge capital expenditures as they pay only for the resources they use. Another strong advantage is that you can get any resources needed in just a few clicks by purchasing a required infrastructure element. Thus, by choosing IaaS, you can launch your cloud app fast.
By choosing Platform as a Service (PaaS), besides cloud storage and other resources, like operating systems, you get ready-to-use tools for developing, configuring, customizing, testing, and managing your applications. Such tools can be, for instance, database, application integration, or AI services.
The PaaS model is popular with companies as it cuts the coding time, reduces time to market, and the overall software development expenses.
The serverless model allows for quick development and easy scaling as, naturally, there is no reliance on virtual machines since the cloud executes application code without the need to install anything.
Serverless deployment is financially efficient as a cloud provider charges for the exact compute resources needed to execute your code, not for the number of the virtual machines. Maintenance costs are also pretty low.
In the SaaS (Software as a Service) model, software is used on a subscription basis and centrally hosted in the public cloud. The companies don’t need to build anything from scratch but can find a pre-built solution that can be configured and customized to meet their needs fully.
SaaS solutions cover a wide variety of business needs, such as marketing, accounting, sales, HR, and etc. Popular examples of SaaS products are Salesforce, Microsoft Dynamics 365 Online, and Office 365.
One of the great options for companies going for cloud app development is autoscaling. It means that the number of cloud virtual machines automatically changes depending on the load. However, you need to be careful not to pay for the resources you never used or for using more than you actually needed.
ScienceSoft’s experience proves that autoscaling works great for businesses. Our team has developed a billing-as-a-service (BaaS) solution for international payment processing. They created a highly scalable solution that automatically scales from using 2 to 50 app servers depending on the load. This helped to make the inherently scalable, sustainable, and auditable billing system.
Cloud computing makes app development faster due to the use of cloud services instead of writing custom code, thus allowing fewer human and financial resources to be used. Moving to the cloud helps manage the applications more efficiently and reducing maintenance costs. There is no need to maintain hardware or buy additional equipment when the business starts to grow.
Access to advanced technologies
Besides continuously working on introducing new services to their offering, cloud service providers already deliver a wide range of services based on cutting-edge technologies such as AR/VR, blockchain, machine learning, and IoT. For example, Azure offers Machine Learning Studio (predictive analytics technology), while AWS provides Amazon SageMaker tool for quick machine learning model deployment.
Choose cloud computing for your project
Cloud computing solutions can become highly beneficial for your business. However, you shouldn’t underestimate the knowledge and competences needed to deliver and implement such a solution. Your team needs to be proficient in DevOps, know how to work with AWS, Azure or Google Cloud Platform, and establish ample cybersecurity measures.
Asset management is a process of tracking, organizing, and maintaining a company’s assets. It covers numerous types of assets, both tangible and intangible, depending on business type and scope. Asset management can be roughly categorize as follows:
IT asset management (ITAM) involves hardware (e.g., company-owned devices) and software, including subscriptions, licenses, patents, and network infrastructure components.
Financial asset management deals with investments, securities, loans, and more.
Infrastructure asset management is use by public organizations and large companies. It is focus on maintaining, updating, and removing physical infrastructure assets like roads, bridges, and utilities.
A common goal of asset management is to optimize the utilization of assets throughout their lifecycle, increase productivity, and reduce operational costs. Asset management software helps businesses achieve that via collecting asset data, tracking asset lifecycle, and providing automated reports for company management to analyze.
Improve accuracy of asset documentation as compared to manual document management, since human errors like typos or accidental omissions are minimize.
Better asset accounting. Asset management software help be aware of what assets are available and where, who should work on them and when. For example, the software helps identify ghost assets as well as avoid asset theft and loss.
Time and cost saving.Automated asset management workflows allow asset management teams to do more in less time.
Enhanced asset utilization. Asset management software ensures better visibility and control over assets. It provides means to analyze asset utilization patterns as well as plan asset availability and maintenance, thus helping improve asset utilization strategies.
Improved maintenance management. The preventive maintenance feature of an asset management solution help achieve stable and continuous operation of assets.
Better compliance. Keeping in mind all license entitlements and requirements of relevant laws and regulations can be challenging. An asset management system helps minimize legal risks and reduce non-compliance costs.
GoCodes is web-base asset and inventory tracking software for companies that need to manage physical assets. Its features include:
Patented QR code tags with unique IDs show asset details like type, serial number, and assignment help eliminate duplicates, and prove ownership.
Automatic GPS tracking with a mapping feature enables managers to see and update asset location every time a barcode is scan.
Automated field service requests help review service records, schedule future repairs, and set service reminders.
Depreciation calculation and reporting for fixed assets based on common calculation scenarios.
Auditing financial performance and operation of assets using a fixed assets register with a possibility to review a complete audit history.
GoCodes offers five pricing plans on a monthly and annual basis, each including different number of assets, users, etc.
Make the most of your assets with asset management software
Asset management is a complicated and intensive process that plays a key role in the operation of every business dealing with assets. If you are looking for a partner who can develop a custom asset management solution to meet your company’s needs, or help you choose and customize an off-the-shelf product, just let us know.
The terms low-code and no-code are often confused with each other. While both low-code and no-code have some similarities, they’re actually two completely different solutions for app development.
With that said, some low-code development platforms also offer no-code capabilities. Other platforms that are branded as no-code tools have some low-code options built in. (It’s no wonder that even savvy business users confuse these terms).
If you need help distinguishing the difference between low-code and no-code platforms, you’ve come to the right place.
This guide covers everything you need to know about low-code vs. no-code, including a clear definition of each, the differences between them, the pros and cons of no-code/low-code, and the best no-code/low-code platforms for development. Let’s dive right in.
What is Low Code?
Low-code makes it possible for professional developers of varying skill levels to quickly build applications with minimal hard-coding efforts.
Using no code to create software can best be compared to traditional development. The only difference is that no-code platforms offer different shortcuts that streamline the process. Rather than spending time coding repetitive tasks from scratch, low-code platforms have basic software elements and infrastructure already built.
Low-code platforms follow a rapid app development (RAD) approach that includes things like automated code generation through drag-and-drop interfaces, pull-down interfaces, and other visual building blocks.
Developers can focus the majority of their efforts on writing code for the smaller parts of the application that make it unique compared to other apps on the market. But all the boilerplate and repetitive code is handled by the platform.
As a developer, you can still write custom code over the automated code provided by a low-code tool.
What is No Code?
No-code is exactly what it sounds like. It enables anyone, regardless of technical knowledge or programming experience, to create applications without writing a single line of code.
The possibilities of no-code development stretch far and wide. They’re trusted by citizen developers to create apps for business processes, entrepreneurs launching new websites, and business owners building mobile apps to expand.
Similar to low-code, no-code development also uses a RAD approach. But it’s completely hands-off when it comes to coding and programming.
No-code platforms are 100% dependent on using visual tools, plugins, modules, and drag-and-drop builders to create an app.
In simple terms, anyone can use no-code platforms without any specialized skills or training.
Some of you might have experience building websites with platforms like Wix or Squarespace. Both of those tools fall into the no-code category.
What’s the Difference Between Low Code and No Code?
There are definitely some similarities between low-code development platforms and no-code app makers. But at a granular level, you’ll see that there are major differences between low-code and no-code when you look at the details.
Let’s take a closer look at these differences below:
Low-code solutions are made for professional developers. These users need to have a background of programming and development to use a no-code tool. But they’re just looking for a shortcut that doesn’t require 100% custom code from scratch.
Anyone can use a no-code platform, including average business users who don’t have any development experience. While professional developers could technically use a no-code tool, most would prefer a low-code system—as it allows them to use their unique skills.
Open vs. Closed System
Low-code leverages open systems that allow users to add functionality to an application by writing code. For example, developers can create a custom plugin or feature on an open system and then re-use that code later for another project.
Traditional no-code platforms are close. This means that you’d need to rely on pre-built plugins and templates for functionality. There’s no manual code written that can customize anything beyond the platform’s capability.
With that said, there are some no-code platforms that do offer custom extensibility through an open system.
7 Tried and Tested Strategies to Make Your Website a Lead Magnet, Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business.
Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such as your official website. The advantage of using your site as a lead magnet is that you have full control over what you publish and how you track visits and conversions. Moreover, it just improves the overall quality of your website, which is crucial when you are competing in cyberspace.
If you are looking for ideas on how to turn your website into a lead magnet, read on for seven useful tips.
1. Pick the right domain name
This may seem unusual, however, it is a great strategy to attract quality leads. Your domain name is the first thing people will see when they search for you. Finding the right one is a small yet crucial first step towards creating a strong web presence. By making it easier for people to find you and remember you, you increase the likelihood of converting them into leads.
When thinking about your domain name, you must consider the following:
Is it short?
Long and clunky domain names are hard to remember, prone to being misspelt, and may also seem spammy. For instance, if you are looking to buy a secondhand car online and find two links in the search results, would you rather click on www.used-carz123.com or www.usedcars.store?
Pick a domain name that’s short and simple, ideally not more than 18 characters. Avoid using a hyphen, numbers, or modified spellings that may confuse people.
Is it contextual?
Avoid going with something random and completely unrelated to your business just because the domain name of your choice wasn’t available. Try finding your top preferences on new domain extensions such as .STORE, .ONLINE, .SITE, .SPACE or .TECH.
Not only are they easier to acquire, but they also provide more context to your domain name. For instance, if you come across the domain name www.getgrocery.online, you immediately know what the website is about and the domain name has an appealing ring to it too.
Is it creative?
You need a domain name that sets you apart from your rivals and intrigues people to click on your URL and learn more about you. Try to be creative without being cryptic. For instance, www.yourzen.space is a great choice for a wellness and fitness center.
2. Focus on your website’s design
Your website’s design should be clean, aesthetically appealing, and easy to navigate. Cluttered layouts can be off-putting for visitors and also make you come across as unprofessional, whereas a well-designed site shows your visitors that you are skilled, experienced and care about the finer details.
Your design should inspire confidence in the visitors’ mind that they have come to the right place. It should reflect your industry and your brand’s personality. For instance, a website that sells children’s learning aids should use playful elements and bright colors, while a news website should focus on high picture quality and clear, easy-to-read fonts with less distracting elements.
3. Reduce the loading speed
The Internet is all about instant gratification. If your website takes a long time to load, the bounce rate is bound to be high. According to this 2020 report by Ezoic, loading speed of 1-3 seconds may lead to a 32% bounce rate, while a speed of 1-10 seconds may lead to a 106% bounce rate. Make sure that your website pages load within seconds by finding the right web host, compressing your images, installing fewer plugins and minimizing HTTP requests.
4. Start and maintain a good blog
Customers spend a lot of time researching the products they need online. Why not provide them with everything they need on your own website? Starting a blog is not only a great way to engage, educate and inform your audience but also to strengthen your credibility as an expert in the field.
Post content related to your industry and products, such as latest trends, product reviews, guides and how-tos in different formats such as articles, videos, infographics, and even podcasts. For inspiration, check out these blogs by Walmart, ExxonMobil, and Hewlett Packard
5. Provide clear call-to-action (CTA) in your blog
Make it easy for visitors to take the desired action by providing relevant product links and CTAs throughout your blog posts. For instance, if you are an online fashion store and your blog post is about 5 stylish must-haves this monsoon, you can provide links to the products mentioned in your post along with short and simple CTAs, such as “Buy these boots at flat 10% off”.
6.Optimize your website for mobile
A lot of online browsing and shopping takes place on mobile phones these days. According to a report published on Broadband Search, mobile traffic in 2019 had gone up by 222% compared to 2013. With so much online traffic coming from mobile phones, every website needs to ensure that it is optimized for use on phones. You don’t want visitors bouncing off your website just because it takes too much time to load or the layout looks weird on their mobile devices.
Test your website on various mobile devices such as smartphones and tablets to see how long it takes to load, how simple the navigation is, whether the layout looks good, and whether the pictures look high-quality and the text readable. You can even run it through an online test such as Google’s Mobile-Friendly Test to get a report on what are the strong points of your website and which areas need improvement.
7.Ask for their email addresses
When visitors create accounts on your website, provide you with their email addresses, and subscribe to your newsletter, it helps you get repeat business from them. You can use their information to track what they are browsing, which products and services are of interest to them, their purchase history and whether or not they have abandoned their shopping carts.
This will help you retarget them with relevant information and products that they are likely to buy and even get them to complete the purchases in their abandoned cart through discounts and other special offers.
Your website would be the ideal place for capturing people’s email addresses. However, new visitors will most often be wary of divulging personal contact details unless you give them an incentive to do so. For instance, you could offer them a free product such as an ebook, access to tutorial videos and other premium content or attractive deals (Sign up now and get flat 30% off on your first purchase!). Once you have their information and have a fair idea of their shopping and content consumption behavior, your chances of converting them into leads and eventually into repeat customers will increase manifold.
Software as a Service (SaaS) has earned a high reputation in the market owing to which startups are joining the software industry on a wide scale. However, when it comes to developing software and releasing it in the market, having a simple idea is not sufficient. There are a bunch of failed software products in the market. But not all of them are successful in satisfying the target audience. Owing to this, software companies are suffering from hefty losses. In accordance with CISQ reports, the cost of development of poor quality of software in the market amounts to more than $2.84 trillion in the United States.
There is deterioration in the quality of the software for a plethora of reasons. One of the top reasons which can contribute to the cost is the failure of the software. The tech start-up industry is rapidly progressing whereas the competition is at its peak. In such a condition, launching a product of top quality is consider to be a start-up survival kit.
If a product, launch in the market is filled with bugs, a lot of time is wasted in the marketing of the product and a lot of money is spent from the pocket. Thus, software companies have to push the deadline for fixing the bugs. Such kind of issues are not affordable for start-ups and newbies in the market.
Immaculate Software Testing
Quality Assurance after the development of the software is useful to the team in detecting a bunch of potential defects which, in turn, helps in avoiding extra loss. Development of detailed software testing plans along with the effective strategies offers a wide array of advantages such as saving resources and time and ensuring the development of a quality product at the same time.
Development of strategies for software testing depends on the process which is adopt for software development. At present, the majority of the products are develop with the aid of microservices architecture which is known to be a variant of SOA. In such a scenario, it is recommend to opt for microservices testing strategies that are suitable for the product.
Third-party services might slow you down
Owing to the innovative technologies such as API integrations, it is possible to hook the website up with a plethora of service of your choice. For instance, you might use a plugin which is helpful in developing a promotional banner or customer analytics. Owing to these services, your website might start malfunctioning or slow down. Though it might not be apparent on the devices, real users with various geographical locations and browsers might get affect. Here is a list of the software testing strategies which helps in ensuring that a perfect and high-end product is being released in the market:
Let’s look at software testing strategies to boost business growth
1. Aligning the Quality Assurance strategies with the objectives of the business
Specific software is releasing in the market while keeping specific achievements in mind. The growth of the business is generally determine through various achievements. It is essential that the business owners ask different questions like the objective of software testing, the effect of the process on the achievement of the goals of the business. It is necessary to communicate such goals to the whole company which are inclusive of QA services, as well as, the software development team.
2. Developing a detailed plan for Quality Assurance and testing processes
It is a prerequisite that the QA companies devise unique strategies which are align with the objectives of the business. It is possible to execute the strategy effectively if the whole process of testing is document completely. Documentation is consider to be the key to the maintenance of consistency in quality. Thus, it is possible to divide the plan into four segments, which include a quality management plan, testing strategies, test plan, and test case.
3. Creating an ideal work environment for the software testing team
Developing a quality work environment is know to have a positive effect on the attitude of the testers. To ensure a healthy and sound work environment for the team, you require opening communication, expanding the knowledge base, involving Quality assurance team during the product development.
4. Testing for user acceptance
Good quality software is develop while keeping the requirements of the potential audience in mind. The quality assurance team should have a prerequisite understanding of the defined user persona for the test and product, on the basis of user types. In this scenario, it is possible to engage the end-users in the last stage of development. It is also necessary to conduct user acceptance during the time.
To achieve the same, you require defining a method for the User Acceptance Testing procedure. After this, you need to conduct the testing in a proper and organized way. After this, you require documenting the process. There are a plethora of applications which are know to include user onboarding prior to its entry into the app. In addition to this, it also provides a brief about different functionalities and how to use the app.
5. Measuring the quality of the code
Ensuring the quality of code is vital for software testing, there are specific metrics which play a vital role in ensuring the same. The code is free from bugs and errors and is running smoothly. According to the CISQ software quality model, there are certain metrics which are effective in measuring the quality of the code which include security, performance efficiency, rate of delivery, and reliability.
Let us begin by understanding the concept of Automation Testing for Mobile apps:
Smartphones are deeply connected with our lives. We use it to do things like call, use Facebook and Twitter, find directions using Maps, check the real-time weather, manage bank accounts, shop online and a lot more things. In short, for almost everything under the sun. Mobile application development in this regard is thus on the rise.
Google Play Store and Apple App Store have a plethora of apps. On average, every idea usually has more than one app. With this increase development of mobile apps, there is an equally increased demand for good quality applications.
More often than not, mobile apps are unresponsive and not compatible with different versions of operating systems. Hence, some users have a good experience while some others don’t. Overall this affects the quality of the apps as well as user experience. To overcome this, quality testing is a must.
As a web developer, testing is at the crux of delivering a fully-functional and bug-free product. Moreover, is an integral part of the Software Development Cycle. However, unlike with desktop software, testing mobile apps is an exhaustive and time-consuming process.
Let us begin by understanding the concept of Automation Testing for Mobile apps:
Automation Testing Life Cycle falls under the Software Testing Life Cycle (STLC). Unlike Manual Testing, Automation Testing hastens validating the software. However, automation testing comes with its fair share of challenges. Moreover, this task becomes more daunting with mobile apps as each smartphone is configure differently:
1.Software: Diverse Operating Systems (OS) is one of the key challenges when it comes to mobile automation testing. Automation Testing helps in testing the responsiveness and functionality of your app across various operating systems like Android, iOS, Windows etc.
2.Hardware: Taking into account the hardware specifications of a mobile phone and testing it is a challenge, as each phone has a unique design. Hardware includes different screen-size, RAM size & storage, processing speed, CPU optimisation etc.
3.Networks: Finally, the network plays an important role in the running of a mobile app. Speed and performance of an app may vary on different networks. Also, one should take into account the various network models viz: GPRS/GSM/Wi-Fi/LTE/4G/Bluetooth. Another important concern is that speed of a network may vary depending on the geographic location of the user. If your app, reacts differently to network speed then it could pose a problem.
To overcome these challenges there are different Automation testing tools available today. Let us check some of these.
Bugsee is a cloud-based freemium tool that constantly monitors the state of your app. It reports a bug when it is detect and sends you a detailed information report. To send a report to the app developer, a bug tracker software, in this case, an SDK is embedded in the app. Should you want to use Bugsee on a web app, it can be done by installing a Chrome plugin. Bugsee supports Android and iOS apps. It also supports apps built in Cordova and React Native framework. Bugsee can be use during beta testing, live deployment and initial development phase.
3.Cross Browser Testing
Cross Browser Testing is a Cloud tool allowing testers to run manual, visual and selenium tests easily. It is compatible with over 1500 mobile devices and most desktop browsers testing securely behind firewalls. The three core features of this tools are, live interactive testing, automated testing on several browsers at the same time and visual testing to capture screenshots, comparisons as well as testing if the layout of your app is responsive or not.As a web pro, since this is a web-based testing tool it allows you to share test results with your team easily and helps with collaboration.
Overall, mobile testing, though a relatively complex procedure, is the need of the hour. With the growing rate of smartphones in the market, user competition is also increasing. If you wish for your app to survive in the industry making it robust and agile is the only way to go.
Many different types of tests can be used in software development to make sure that changes to code are working as intended and expected. However, not all tests are based on the same assumptions. The following article describes the different levels of tests used in the software development process.
Levels of testing in software engineering
1. Module Testing
Module testing, often referred to as unit testing, is aimed at finding defects and verifying the functionality of the software (such as functions, objects, classes etc) that can be tested separately.
It can be performed in isolation from the rest of the system, depending on the context of the software development cycle and on the system itself. You can use plugs, test drivers, and simulators.
Module testing may include testing of functionality and some non-functional attributes such as resource utilization (e.g. memory leaks) or resilience, as well as structural testing. Test cases are designed from products such as module specification, software design, or data model.
Module testing is typically performed with source code access and with the support of a development environment (e.g. unit test libraries, debugging tools) and, in practice, usually also involves the developer who writes the code. All defects are fixed as soon as they are discovered without formally managing them.
In this case, it is also possible to prepare and automate test cases before coding. This approach is called “test-first” or “test-driven production”. It is a highly iterative approach and is based on a cycle of creating test cases, then building and integrating small pieces of code, executing component tests, fixing bugs, and repeating the process until the tests are passed.
2. Integration tests
Integration tests check if software components work together correctly, trying to detect errors during the interaction between systems or their parts. The interaction between a web application and a database or between two classes is a great example of this.
We can categorize integration tests as system integration tests or module integration tests which differ in scale.
When we talk about the integration of functions, methods, classes – we are dealing with module integration tests.
When we talk about connecting large elements such as programs, entire application modules, or systems, we are talking about large-scale system integration.
3. System tests
The main purpose of system tests is to check whether the solution meets the specified requirements (functional and non-functional). They take place on a fully integrated system. It is best if the environment in which tests will be performed is as close as possible to the production environment where the system will operate.
The difference between the environments comes with the risk that our tests will not detect a failure that may manifest itself in the production environment.
At this stage, you can run end-to-end testing. This includes functional testing from the user’s perspective. Ideally, system testing should be performed by people who know how the software should work. Therefore, for a tester, it is necessary to understand the tested system. There are situations when the system has incomplete or no documentation at all. As a Tester, you must be able to handle this challenge.
4. Acceptance tests
Acceptance tests are most often performed by the client or a team on the client’s side. Its purpose is not to find faults, but to verify that the software is acceptable to contract, law, and customer and user expectations. You can often find this level of testing referred to as “acceptance”. Remember that acceptance tests may not always be the last tests performed. There are three examples in the ISTQB syllabus that can be performed at multiple points in the software life cycle. Tests can be performed:
when installed or integrated
during component tests
tests of new functionality can be carried out before system tests
5. Soft skills required?
To be an effective tester one needs to have so-called ‘soft skills’. Efficient cooperation with team members daily requires a wide skill set including the ability to discuss complex issues, translating them (in a simple way) very often to non-technical people.
Furthermore, a good tester has to be a quick learner who is open to feedback. When Agile is a chosen methodology, good organization work and independence are of great importance, manifested in the ability to carry out individual tasks with a great sense of responsibility. A good tester should also be persistent, consistent and be able to cope with stress and fatigue.
Coming up with a unique app idea, no matter what goals you want to achieve with it, simply isn’t enough anymore the mobile app development markets is simply too competitive. It is getting harder to stand out, and the investment is large, both considering your time and budget.
However, if you invest your time to piece these building blocks together, you will make the development process fundamentally easier and give yourself lots of competitive advantage. It takes some effort to have a successful app, but it’s incredibly worth it.
So many app developers get too caught up in their app ideas and the big picture of a complete app, that they overlook the early stages. Forget about the day your app launches right now. You must learn how to start an app first, then you can move on to create an app and really dive deep into the app development process.
Let’s get started!
1) Deeply research your market
The first step to inform everything you do moving forward is a thorough market research. You need to know the current offering on the market and use this knowledge to find a gap your app will fill and serve a fresh, complete solution to the problem you’re solving.
Extensive market research should help you discover:
Who are your competitors?
What is their strategy?
What are the strengths and weaknesses of other app developers in this market?
What are their customers saying in the reviews and on social media?
What is their unique selling point?
When you have the answers to these questions, you will be able to avoid your competitors’ mistakes, double up on the strategies that work, and clearly define your unique take on the problem and the path to solving it. There are millions of available mobile apps, and this is your opportunity to ensure yours stands out.
Browse through the Apple App Store and the Google Play Store to see what else is out there. If few apps fit the description, it’s either good news or bad news. On the one hand, there might not be a market at all for the app. On the other hand, there could be a void in the market, opening the door for new app businesses to take advantage.
2) Define your elevator pitch and target audience
Can you articulate your app’s specific purpose? Can you name its difference from your website and its specific use cases? This is probably the trickiest step for business owners and marketers. Boiling all your ideas down to one or two sentences of clear purpose is hard, but it’s also one of the core steps to ensuring the success of your app.
This is the time to define:
What will be the app’s key functionality?
Can you define what problems your app solves?
Who are the potential app users?
Why would people want to use it?
What is the added value compared to a mobile website?
Which business goals will it help you achieve?
What audience will benefit from it?
What does that audience need and crave?
Being honest when answering these questions will ensure you don’t waste resources on redundant app features or targeting the wrong groups of people.
If you can’t clearly articulate the situation where your app solves a problem, there might not be an app business to pursue here. App ideas are useless if they don’t solve problems for real app users.
By now, you should also be confident about your elevator pitch. If you accidentally found yourself in front of a potential investor and they asked you about your project, how would you convey your mission in only a couple of sentences in less than a minute? Again, strong focus and clarity this early in the process can amplify your success in so many ways, so don’t miss your opportunity to be precise and clear with your app’s purpose early on.
3) Choose between native, hybrid and web app
There are a couple of technical decision to make early on, and this is a crucial one. Choosing between native, hybrid, or a web app carries many implications for your later development and maintenance. This is why it’s key to leverage your market research and the core purpose and functionality you’ve just defined, so you can make the best decision.
The core differentiations between native, hybrid and mobile apps are:
The programming languages they are built in. This affects and depends on your budget, desired time frames, and available expertise.
Access to native device APIs. This will depend on the device’s functionalities that you want your app to access.
Distribution method. This will largely affect the way you market your app and define your promotion strategies.
Multi-platform support. This will be based on your target audience and the market you want to penetrate; most often, you will want to be present both on Apple’s App store and Android’s Play store.
Native apps are perfect for heavy-duty tasks such as gaming or the use of photos or videos. On the other hand, web apps are best for solutions that require easy updates, but don’t require any access to device’s native abilities.
These two types sit on the opposite sides of the spectrum, with native apps being most expensive to develop and findable in different app stores, while web apps are quite quick and low-cost to develop, but you can’t amplify them through app stores or have your users download them to their device.
The best of both worlds are hybrid apps: they use the same code base for both platforms, they can access device’s features and they live in both app stores. In short, you can build an iOS app and Android apps simultaneously with a single build. They are also an ideal choice for most app goals and purposes, including productivity, utility and enterprise apps.
Once you’ve decided on your app type, you will much more easily allocate your resources and plan your entire development project.
4) Know your monetization options
An app can play many different roles for your business and your bottom line. Generating revenue directly off the app is an obvious one, while others may simply be serving as a resource for your audience, or indirectly assisting other phases of your sales funnel and increase your brand’s reach.
As with any other choice, each path as benefits and disadvantages. While your decision now can be changed later, it’s important you gain a solid understanding of all the models first, and steer your mobile app development based on what aligns with your business best.
5) Build your app marketing strategy and pre-launch buzz
If there is an element that so heavily affects your app’s success, it’s the preparation to market and amplify it, including your branding, PR, pre-launch efforts, outreach, and simply overall web presence.
This is the right time to start with the following:
Define your branding. How will your name, colors, logo and the tone of your content set you apart from the millions of other apps and businesses? Ensure consistency of all these across your app and all platforms you exist on.
Find your channels. Where does your target audience mostly hang out? Are they easier to reach through social media or email? Do they prefer video over written content? How much time are they spending on their mobile device?
Create content. Based on your answers in the previous point, you should now know what content your audience craves and where to reach them. Start mapping out your written and/or video content and sharing it on selected channels.
Kick off your outreach. What people are influencers in your industry, both small and large? Put some effort into reaching out to them in a personalized manner and provide them lots of value for putting your app in front of their audiences.
You can even create an app landing page that you’ll ultimately use to drive app installs and promote all the features. Even if you just have the app title right, it’s worth it to get this page build. Some of you might even take the app’s graphic design concept to create some nice visuals for the landing page. All of this will improve your app marketing strategy.
These steps will make promotion easier when the launch time comes, and you will have a warm community to launch for.
6) Plan for app store optimization
Many steps you’ve done so far, including your market research, your app’s unique purpose and your marketing strategy, largely affect your app store optimization strategy. This is the key to discoverability in the app store; over 60 percent of all apps are found through this organic search.
It’s important to respect both app stores’ requirements and best practices, and use this as a brilliant opportunity for your app to shine with its visuals, features and distinctive purpose.
While you won’t be able to complete all the ASO tasks this early in the process (nor should you), this is an ideal time to start sketching out your final app store look and feel, and ensure that the development follows your ideas.
The key elements for app store optimization are:
App name: it should easy to spell and pronounce, unique, and descriptive, fitting within the length limits (50 characters for iOS, 30 for Android)
Keywords: this is only applicable to Apple, and it’s an extra space to specify the search terms relevant to your app for the app meta data
Icon: use a clear color palette, avoid using lots of small details, and opt in for contrasting colors and a simple, clear concept
Screenshots: make sure to use all five screenshots and to leverage caption texts to tell a story and highlight benefits, including the app design
Preview video: it should be short and go straight to the point, with a clear and universal message that will work in any localization. You can create YouTube videos and repurpose the content for ASO as well
You’ll need different an app store connect account and developer account to manage your ASO. Things like your app icon and user feedback can also play a role in how the app market perceives your app project. Early adopters have a big impact on the long-term success of your iOS apps and Android app. Getting this right will make it easier for you to offer in app purchases from actual users.
7) Know your resources
Ideally, you’ll be able to announce your launch date ahead to create the buzz around your launch and make people excitedly wait for it.
For this to happen, you need to be aware of the development time frame in front of you. According to Kinvey’s report, most businesses need between 7 months up to over a year to develop and deploy a mobile app.
This is why you need to start conversations with your developers and technical teams as early as possible. This will help you guide your entire project more effectively and allocate appropriate due dates to various planning and development stages, including:
Use case(s) definition
Mapping of required functionalities
Minimum viable product (MVP)
Programming language/platform selection
You should also think about the way you’re going to make an app. Will you hire an app developer? Or will you use an app builder to make your own app?
These early decisions in the app making process will have a significant impact on your app business and development process over time. With an app builder, you don’t necessarily need to learn iOS development to make an iPhone app for the iOS app store. You don’t need to learn software development for Android apps either.
Another costly factor is the ongoing support of the app. It will require continuous monitoring, crash logs review, optimizing for user experience based on comments, and keeping up to date with the operating system updates.
Knowing what resources you’re working with early on will prevent any emergencies and delays further down the line.
8) Ensure security measures
Lots of app developers are so focused on their own apps and the app idea itself that they neglect crucial security features. But security is an important step whenever you make an app or start a new app project.
The security of your app is one of its key points, and you must ensure it is being built early in app development. Your users’ data is your most valuable asset, and you should ensure you have processes in place to collect, handle and store this data, as well as to manage any potential security risks.
Today’s web application development industry is one of the most competitive and inventive. New programming languages, frameworks, platforms, products, and tools are released every day. So it’s no surprise that even experienced coders find it challenging to stay updated.
Furthermore, it’s getting increasingly popular since it’s less expensive to create, has many features, and is quite adaptable. Although it has advantages and disadvantages, you will discover that the advantages exceed the disadvantages.
The purpose of this article is to inform you about the most popular web application development products today. When you have web application development services, the procedure will be simple. Moreover, these tools will help you speed up and simplify your web development process.
Here is the list of Most Popular Web Application Development Products Today:
Chrome dev tools
For any web developer, Chrome DevTools are a must-have. The performance panel allows you to improve site speed, monitor runtime performance, identify forced synchronous designs in Canvas documents and investigate Network activity quickly due to its built-in Developer Tools feature.
Furthermore, it also has security features like identifying security issues and detecting Web page errors.
AWS Cloud9 also allows you to share your development environment and code with your coworkers in real-time. It saves you time and dramatically enhances the quality of your work because it comes preloaded with over 40 programming languages. File dragging, debugging, and code completion recommendations are valuable features.
Angular is a TypeScript-based programming platform. It contains everything you need as an all-in-one set of libraries and tools for creating web apps that can expand from startups to huge enterprises with many developers.
It also includes a component-based framework that aids in creating scalable database-driven websites without the need to write a lot of code, comprehensive form management solutions such as sanitisation and data validation features, and routing capabilities that make developing easier by providing readymade components. With this fantastic toolbox, you will not have to go far to work on tasks.
The app’s framework is Bootstrap. It creates semantic HTML that is clear and easy to read. The app offers many premium, fully responsive themes, which you may alter. In addition, each design comes with various pages and widgets that you can mix and match to create your ideal website.
Many stunning components are included in Bootstrap Studio for creating responsive pages. Headers, footers, and galleries are all included in the design. Slides and essential components are also included. Bootstrap Studio can tell you which Bootstrap components are compatible.
Microsoft’s ASP.Net framework is a web application development platform. It is employed in the development of web-based applications.
The initial version of ASP.Net was launched in 2002. The initial release of ASP.Net was version 1.0. Version 4.6 is the most recent version of ASP.Net. The HTTP protocol is intended to interact with ASP.Net. This is the universal protocol for all web apps.
ASP.NET is a module of the Microsoft.Net platform. ASP.NET applications are compiled scripts created with the.Net framework’s flexible and reusable components or objects. These scripts can access the whole hierarchy of classes in the.Net framework.
CodeLobster is a handy and cross-platform IDE that is also free. Its primary purpose is to make creating PHP websites more accessible and faster. CodeLobster has been on the market for a long time, and each year it attracts a growing number of new users.
CodeLobster is likewise a highly user-friendly and straightforward tool. It combines a variety of essential elements into a single, well-organized location.
Visual Studio Code
Visual Studio Code is a “free editor that assists programmers in writing code, debugging, and correcting code using the intelli-sense approach.” In layman’s words, it makes it easier for users to develop code. Many people claim it’s half an IDE and half an editor, but that’s up to the developers to decide.
Any program we use is based on code that runs in the background. Traditionally, coding was done in traditional editors or simple ones like notepads. These editors used to give simple and basic assistance to developers.
App development is a constantly innovating field that always find new and intriguing ways to improve user experience. Android was introduced several years ago and started a revolution in mobile operating systems. Since then, many things have changed in mobile app development, mostly for the better.
If you are a developer or entrepreneur, this article will help you find the latest Android app development trends. It is aimed at helping you understand what new features you need in your Android app to make it stand out from the crowd.
1. Rise of Android Instant Apps
What are Instant Apps? Instant apps allow Android users to use apps without downloading them. It opens like a web page and can operate from the cloud. Android Instant Apps were first introduced by ‘Google I/O’. Check Google Play Instant.
Why do users like Instant Apps? Imagine that you need to use an app that you don’t have installed on your Android device. But you have a poor connection so installing may take a long time. In Instant Apps, you don’t require to install the app on your device. Instant Apps allows users to access in three ways:
Click “Try Now” on the app with Instant functionality.
Click on a link and reach directly to that app module.
Or by Searching on the web
When a user clicks on a link, banner, or anything with instant functionalities – that user will go directly to a specific page or app’s specific function.
Consider Android Instant Apps from the developer’s side:
Android Instant Apps require the same source code and APIs, which means you need to create only one app, and you will get users from downloads or web searches.
2. Android Apps Architecture
Google’s architecture guidelines help in building high-performance and robust applications. Moreover, they serve as a useful starting point building apps with a focus on the code that helps in making the app unique. The architecture helps in creating apps that are more stable and eliminates the confusion between MVC, MVP, and MVVM.
3. Cloud support
Cloud support is an excellent feature for those who tend to charge several devices and change them often. It helps you access apps on several devices without losing any data. Moreover, you would not need to download all the files again if you have cloud support.
If you need help with Cloud support, check out SupportPro
4. Improvement of Android app security
As we tend to store a large amount of personal data on our smartphones and other devices, we need to make sure to secure the exchange of personal information over wi-fi networks. With the growth of the mobile industry, there has been an increase in threats and attacks over the Internet. Moreover, app developers are expecting to implement stronger encryption of data and constant security updates to preserve privacy in mobile apps.
5. Machine Learning (ML) and Artificial Intelligence (AI)
AI and ML are used by smartphones every single day. For instance, you might be aware of Google’s assistant, which helps with the routine tasks efficiently. Moreover, there are several AI-based photo editing apps, which include FaceApp, Prisma, which make use of this technology.
AI-based features such as chatbots, smart predictions, and voice translators are going to gain popularity this year. Moreover, the combination of AI and ML will bring a lot of changes in the future Android development tools. With these technologies, it would be easier to analyze user behavior and make quick interactions with the app to make precise suggestions.
6. Rise of Chatbots
Chatbot has made it easy for the people to respond 24/7. 58% of the B2B businesses are now using chatbots, and it is one of the critical features in Android development. There are a lot of ways in which you can utilize the chatbots as an alternative to customer support as it helps in answering the customers faster.
7. Wearable App Integration
Wearable technology is becoming a part of our everyday lives and is going to revolutionize how we use digital products for handling our day to day tasks.
8. IoT-Enabled Mobile App
IoT has brought a lot of opportunities for users and developers over a couple of years, and it is one of the latest trends in Android development. These days you will find almost every device connected with the Internet, and IoT is one such technology that is going to be a developing trend.
According to recent stats, IoT is useful in a variety of industries such as logistics, healthcare, e-commerce, and so on. In addition to that, you can also use IoT for e-learning projects such as Edmodo, C-Pen, Nymi. Tutors can even share learning materials online and communicate with parents to update their children’s progress.
9. Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are changing the way high-quality gaming applications are using. They have taken technology to the next level and have created a seamless experience for the users.
10. Mobile Wallets
Mobile wallets are going to rage this year as more and more people are now shifting towards using mobile wallets such as Google Wallet that will help in driving purchases over this year.
11. More Demand for On-Demand Apps
On-demand applications help in analyzing a user’s location and offer them the required services. Moreover, you will be able to appropriate suggestions on nearby places and can easily navigate as well.
12. Beacons and Location-based devices
There are plenty of developers who use location-based services to enhance user experience and incorporate real-time information. Moreover, with the success of games such as Pokemon Go, the location-based services have gotten a boost and implemented in a variety of ways such as retail, navigation, payment portals, and more.
13.Rising Trend of Blockchain Technology
Blockchain is becoming immensely popular in different industries and is going to evolve shortly as well. It is essential in providing security, public and private blockchain architecture as well as consortium architecture. The app development is achieving great heights and will lead to higher profits.
Android is becoming more fast-paced and is offering a more unified experience to the users to deliver exclusive customer experiences. The trends in Android app development are surely going enhance business strategies and ensure tremendous growth in the years to come.
I hope that this article helps you to make the best choices for your Android app development project according to latest standard and future-proof methodologies
There are lots of programming languages that exist in the IT industry. But PHP is the most preferred programming language by the developer.
Programs and applications built with PHP technology are more robust. Now, you will know why you should use PHP rather than other programming languages.
What makes PHP development differ from other programming languages?
Some popular social media platforms and websites like Facebook, Yahoo, and more have used the PHP language for their development.
The following incredible advantages of PHP frameworks will force you to choose this language –
Open-source language and free of charge
PHP-based applications can run on every OS device, including Windows and Linux.
Less learning curve due to simple to use
Help in reusing an equivalent code; no need to write new code for the latest event of web development
Assistance in managing codes efficiently and effectively
The flexibility of PHP make PHP combine with other programming languages
Faster loading time over slow internet than other programming languages
Powerful library support
Reduce time and effort to build web applications and content-based sites
This is not the end of the advantages of the PHP framework. PHP development technologies also avail many benefits that you will experience during the use of PHP.
However, some professional developers also deny using PHP for your project. This is because it has several disadvantages, like PHP does not allow modification in the core behavior of online apps. But PHP is helping small businesses develop web applications and websites at an affordable cost.
PHP helps you to create futuristic and entertaining websites and applications. The latest version of PHP, known as PHP 7.4, enhances user experience.
You can also perform several incredible tasks with PHP 7.4. Want to know what you can do with the latest version of PHP and MySQL web development?
Top incredible uses of PHP development language
Some developers think that PHP and MySQL web development language is only used for web pages development. But you will be surprised after knowing the following use of PHP language-
Send notification to your client.
PHP is not only a programming language. It also helps you reduce dependence on third-party email services. For example, PHP lets you create an email list of clients.PHP also helps you send notifications to customers.
2. Cyber security
The number of cyber-attacks is increasing. 64% of companies have faced cyber attacks. That’s why the need for cyber security is increasing. Every company has to make its website safe from hackers.
You can integrate cyber security with your website with the help of PHP. PHP can hold the username and password of your client on a database with full encryption. This feature of PHP helps you to secure the data of your clients.
You can also add two or more step verification for the login of your client username and password. After login, your website will ask for the code sent to the client’s phone number or email address. Most websites and banks use two-step verification to secure website and user data from hackers.
3. CMS system
The needs of every company from their website is different, and these needs differ from time to time. For example, everyone needs to update data and content on their websites, and some of you want to change the website’s content.
The CMS system is one of the essential needs of every website owner. CMS System helps you manage and update data or content over the website. You can edit or manage the website’s content with some simple steps.
PHP helps you to create and secure a user-friendly CMS system. Some experts have suggested creating CMS with scratch for your website. So if you want to create a secure and user-friendly CMS, PHP is best for you.
4. E-Commerce development
It takes a lot of time to create an E-commerce website, and it needs extra effort to create E-commerce websites. However, PHP makes development easy. Therefore, you can avail many benefits by creating an E-Commerce website with PHP.
Instead of writing a complete code from scratch, you can use the PHP framework to develop an E-commerce website. Laravel, Symphony, CakePHP, and more are the most used framework to create an E-commerce website. In addition, you can readily access source code from the libraries of these frameworks.
PHP frameworks reduce time and reduce the effort to create an E-commerce website. As a result, many E-commerce companies use these frameworks to develop an E-commerce website and application.
5. Create images and social media filters
Many are unaware of this feature of PHP. You can also create images with the help of PHP. In addition, you can also create filters for social media platforms like Instagram, apart from photos.
A toolset of GD libraries function in PHP library lets you create graphics in a few lines of code. You can also create filters for Instagram with the PHP extension name Imagick.
Php development is an open-source scripted language used in the web development process. You can avail several benefits of using PHP.
The list of things mentioned above in this article is a quick view. You can also use this language to perform more tasks like AMP integration, cookie handling, and more.
Business strategies are becoming more complex and advanced and enterprises are now shifting towards mobile applications. However, the developers need to build an apt platform using the right set of development tools to reach out to consumers. Over the past few years, the number of programming languages increased for both Android and iOS.
The fate of a business is completely dependent on choosing the right technology for mobile app development.
Certainly, mobile apps are playing an important role in our day-to-day lives. If you want to book a ride, shop online, connect virtually, there are numerous advanced technological mobile apps available at your fingertips.
Have you ever wondered about the things used in making a mobile application that make your life easier? It is also a clear fact that location-based service apps are driving the generation of today.
Today, numerous mobile app development frameworks are available to give you the best user experience. And these app development frameworks help developers to build mobile apps within a specific time and budget.
Types of mobile development frameworks:
Native Mobile Development Frameworks
Cross-Platform Development Frameworks
As there are many options available, it is not easy to choose the best framework for app development. It requires more thinking!
While you search for which is the best mobile app development framework? the answer is there is no best. It depends on the requirements of your project.
To help you make a decision, Let’s understand some of the top frameworks for mobile app development.
10 Most Popular Mobile App Development Frameworks
Listed below are the popular mobile development frameworks that you should look forward to in 2023
1. React Native
Facebook launched React Native and is now one of the most popular cross-platform frameworks available today. Mobile app developers highly prefer it as it offers immense support to the IDEs, along with other mobile app development tools.
React Native is used for the development of Android and iOS platforms. High-performance mobile apps can be easily built using this framework with less time. As its a cross-platform mobile app development framework, it uses the same code base for iOS and Android applications. To get more idea on React Native, have a look at Real Native vs React Native.
Code Re-usability & Cost-Effective
Compatible third-party plugins
Declarative API for predictive UI
Supports iOS and Android
Ease of Maintenance
Google launched Flutter. It is available as an open-source SDK written in Dart language. Flutter is a cross-platform mobile app development framework that uses one code base for Android and iOS applications. It is suitable for developing hybrid apps and makes use of a 2D rendering engine referred to as Skia, which is used to create visuals. Newly launched Flutter is the best hybrid mobile app development frameworks
Built-in material design
Flexible User interface
Support both iOS & Android
Strong widget support
Intuitive UI components
Faster application development
Powerful & stable development platform
Complete control over app building
Microsoft introduced Xamarin. To make the best use of Xamarin, it is essential that you carry out C# codebase and develops apps for Windows, iOS, and Android. It is possible to share code with Windows and Mac OS platforms with this tool, which in return saves a lot of the developerâ€™s time.
Versatile backend infrastructure
Easy API integration
Cost-Effective and Faster development process
Targets every platform
5. Adobe PhoneGap
Compatible on all the platforms
6. Corona SDK
It is one of the quickest frameworks when compared to its competitors. One of the best things about it is that it is supported by Lua, which is a light-weight programming language and offers speed, flexibility, and ease of usage to develop apps. If you want to code at a fast speed without compromising on the quality of the app, then you should try this out. It is supported on both Windows and Mac OS.
Multiple plugins available
Strong API support
Faster development process
7. JQuery Mobile
This is an HTML5 based mobile development framework and can be run across all devices with just a single code version. It is easier to build both mobile apps and websites with this particular app and is supported by operating systems such as Mac OS, Kindle, Firefox, Blackberry, and more.
It is easy to download the jQuery version with two variants, which include customized framework or the latest stable version. Its popularity and demand are growing day by day as it offers faster app development in combination with plugins.
Various Add-on plugins
8. Intel XDK
It helps in creating meaningful apps in combination with the plugin and offers a cross-platform app development framework. With this, it is easy to develop responsive and interactive apps for all devices.
It is also easy to test, debug, and emulate apart from developing the app. supports technologies such as IoT and popular frameworks such as Node.js. It is easy to preview your project live in case you are making changes in the code and can even drag and drop the apps.
Available for Windows, Linux, and Mac
Compatible on all the platforms
Flexible User interface
Support multiple UI frameworks
Supports Cordova plugin
App debug and profiling options
9. Native Scripts
Native Scripts is an open-source framework to create native mobile applications. It is one of the top frameworks for developing hybrid apps. It uses Native scripts and utilizes similar APIs, which are similar to using Android Studio and Xcode. You will get enough help with the help of tutorials from the website. The framework helps to create Android and iOS apps with a single codebase.
Direct access to Android & iOS APIs
Strong Backend Support
10. Mobile Angular UI
It uses the combination of Angular and Bootstrap frameworks and eases the process of mobile development. With this, you can build apps with the help of HTML5 with this tool. Moreover, developers can also use overthrow.js and fastclick.js to offer a seamless experience to visitors. Not only this, but it is also a free mobile development framework.
No jQuery dependencies
Build fully responsive interfaces with a super-small CSS file
Choosing the right mobile development framework is extremely important to build a robust website. Moreover, as the requirement for every framework is different, you should make a sound choice among the tools so that you can build and develop the mobile app effectively, which is easy to use.
If you are searching for a mobile app development team then our dedicated development team can help you to build your web or mobile application.
11 steps to creating a successful new mobile application.
Today, there’s an app for almost every service you can think of. However, this doesn’t mean no more apps are created. On the contrary thousands of new apps are created each day with very unique ideas. Whether it’s a unique idea that you haven’t found an app to solve or an idea that an app already addresses but you can do better, new apps will continue to be churned out every other day.
So if have had this idea for an app but don’t know how to execute it, here are 11 steps to creating a successful new mobile application.
1. Address a need
The first step to creating anything is addressing a need. If your app doesn’t solve a problem or satisfy a consumer need, why should people use it?
Of course, the need that your app addresses can already be addressed by another app or apps provided that your app does a better job. Of course, the really successful apps are those that address a need that no existing app has addressed yet. After all, every app that addresses the same need can be seen as in competition with each other. If your app addresses a unique need, it has no competition.
2. Identify your audience and revenue model
The next step is two-fold. It involves identifying an audience and in identifying a revenue model.
Identifying an audience is important for developing an marketing your app. If your app addresses a unique need, what kind of people will want to use it? If your app doesn’t address a unique need, why should people use your app instead of someone else’s? Figuring out the kind of people that will be using your app will help you to develop it with them in mind. Once your app is developed, it will also help you to market it to the people who are most likely to pay for it.
That brings us to the next thing that you will need to identify, namely a revenue model. Developing apps cost money. Ideally, your app will be able to raise at least enough money to pay for itself. The only question left is how. Some apps cost money. Having an identified audience can help you to determine how much to charge for your app if this is the revenue model you choose. The other revenue model is to have a free app that runs advertisements. The companies that advertise on your app will then pay your app for advertising space. That’s how radio works. It can be a good investment if you use your free app to advertise your investment. It can also raise your money if you get other companies to advertise through your add.
3. Market research
If you’ve been following along, you probably still have a lot of questions. Market research can provide those answers. Market research involves determining what similar apps already exist. It also answers other questions like how much are people willing to pay for those apps and how much are companies willing to advertise through them.
Conducting market research can cost time and money. Not conducting market research can mean sinking money into an app that no one is willing to pay for.
4. Design your app
Once you have done your market research, it’s time to design your app. Of course, you can hire people to design it for you. They’ll need something to work from, however. You can use tools like Marvel app, Invision app to make what’s called a mock-up. That’s a visual representation of what you want your app to look like.
If you aren’t that computer savvy, you can just draw the mock-up.
5. Identify your development approach
Once you have an idea of what your app will look like, you will have to identify an approach to develop the app.
You could hire someone to develop the app with you looking over their shoulder. You could also outsource app development to a company/agency. Regardless of selecting a full-time developer, freelancer or development agency, you as the product owner is responsible for the mobile app specifications. Here are a guide and editable template on how to write kick-ass specs for mobile apps. It also means that you spend less of your valuable time dealing with app development yourself. Which route you choose should depend on how much you want to put into the app and how much you know about app development.
6. Develop a prototype
Once you know what your app to be and how you want to develop it, the next step is to develop a prototype. The prototype will let you and some of your users know what the app will look like when it’s done. There are two major platforms out there for mobile apps: Apple and Android. For your first app, you should probably pick one platform or other and treat it as a learning experience. Developing an app for multiple platforms can be time consuming and expensive. In the long run, it might be worth your time but take things slow to start out.
7. Identify matrices and measurements
The next step is to identify the metrics that you will use to measure the success of your app. It is important to choose metrics that also relate to the success of your business. After all, if your app isn’t doing well for your business, it might as well not be doing well at all.
The metrics that you come up with will help you decide whether to launch your app as is or invest additional time and resources into it.
8. Identify beta testers
Now that you have metrics chosen, you must test those metrics through beta testers. Beta testers are a limited group of people that will be allowed access to prototype versions of your app. Also called user testing or beta testing is often a way to identify issues that programmers couldn’t identify.
Beta testers should be the kind of people that will use the final version of the app. These are the people that are most likely to identify problems that real users would run into.
9. Release the app
Once you have collected feedback from your beta testers and incorporated it into the final version of the app, it is time to release it to the appropriate app store. That’s the Android Marketplace or the App Store on iTunes. This will allow people all over the world to download your app. That means that this is where the app starts to make you money. It also means that it had better be the best possible version of your app.
Once your app has been released you can start collecting metrics from real users. These metrics should help you to understand how people use your app, but it should also help you to understand how people use your business. You can also continue testing at this time.
The most efficient mode of testing is called split testing. Split testing involves having different versions of your app available at the same time. This allows you to determine which version users prefer.
11. Upgrade your app
Once your app has been downloaded a few times and users are engaging with it, you can begin to think about updating or adding features to your app. Updating and adding features are great ways to expand your audience. This also makes your app more appealing to people who already use it. When an app updates, it reminds your users that you are catering to their needs by keeping an up-to-date mobile application.
Conclusion – Building a Successful Mobile App
Creating an app is always hard. It can be even harder for people who haven’t made an app before. Hopefully, this article will help you to navigate the complications that come from being a first-time app publisher. If you have a great idea for the next killer app, talk to our app developers.
When mobile-mageddon arrived last April, lots of businesses realized that building a mobile website wasn’t just a thing they’d have to tackle eventually, but an absolute must-have right now if they hoped to stay relevant and compete. That Google decided that mobile friendliness is going to influence search rankings is just icing on the mobile website cake.
But even though mobile search has overtaken its desktop cousin, the way people search on mobile and the way they interact with mobile websites once they’ve landed on them is different than the way they behave on desktop. And too few mobile website designers are paying attention.
You can make of that what you will, but here are some hypotheses:
➤Mobile users have a pretty clear idea of what they are looking for when they search—they are on a mission for specific information.
➤If they don’t find what they’re looking for right away on a site, they will look somewhere else.
➤They don’t have the patience to dig deep through a complicated navigation architecture; they expect to find what they’re looking for with just a few clicks.
So…what does that mean for your mobile website design? Quite a lot, actually. Too many designers approach their mobile website as just a scaled down version of their main site, which misses the point, in my opinion. Your mobile website should be an opportunity to really leverage the unique qualities of mobile devices and engage the unique behaviors of mobile users.
Your mobile website should do more than just replicate the information on your desktop, it should deliver the information a mobile customer is looking for in a way that’s optimized for a mobile device. And that means a mobile-first mentality and design principles.
1. Prioritize Performance.
Slow load speed is the biggest frustration factor for mobile web users and one of the main reasons a customer will bounce away from a site; in fact, over three-fourths of consumers will click away from a site that loads slowly or won’t display properly on their mobile device. So you need to worry about performance first or your customers won’t stay on your site long enough to see all your other fancy mobile-first elements. Here are some things to keep in mind while you’re planning your mobile pages.
Keep pages to 1 MB or smaller for fastest load times.
Think carefully about the images you need, and crop, resize, and compress them for faster loading.
If you want to know how your mobile site is performing, use this Google PageSpeed analyzer for concrete steps you can take if your site is loading to slowly on mobile devices.
2. Rethink Your Homepage Content.
For most small businesses, what mobile website visitors want to accomplish is probably different from what visitors to their main website want to do. All those flashy branding elements and images on your main site homepage aren’t going to interest your mobile visitors. Therefore, the information you put on your homepage should be directed at the needs of your mobile users, most likely some combination of the following:
contact info, with click to call or click to text
location/directions/hours of operation
search bar/product search
place an order/order status/order tracking
make a reservation/appointment/service request
customer login/account access
option to view main website
mobile app download
social media buttons
3. Simplify Menus and Navigation.
The “hamburger” menu is universally recognized and a very mobile-friendly solution to navigation and it also respects the generally accepted idea that mobile navigation should take, at most, three taps to arrive at the desired page. Ideally, you should have just one sub menu under each menu category for ease of use. Be sure to put your most important pages first.
The key consideration in both cases is making your navigation and menu options easy for fingers of any size to tap and touch. Too many options packed in too tightly makes fingertip navigation virtually impossible. Which brings us, logically.
4. Design for Touch.
This is actually more nuanced than doing the obvious: Making sure buttons are large enough and spaced far enough apart that anyone, even someone with fat fingers, can navigate with ease. The average finger needs at least 44 pixels in both dimensions for a good touch experience; anything smaller and user experience suffers.
But beyond that, you need to design your mobile website around the common gestures and motions mobile device users naturally use and using those gestures as much as possible to let users accomplish their objectives on your site. What does that look like?
Letting users tap a button or icon to call you, text you, email you, add an event to their calendar, use GPS to get directions, download a podcast integrating the mobile device’s native functions and apps.
5. Reform Your Forms.
For the most part, mobile users really, really hate to type on their devices, so expecting them to enter a lot of information on your website is a real turn-off that is likely to cause a lot of visitors to head for the exits. So what can you do?
➤Only collect the minimum amount of information you need for a particular transaction. For example, if someone is signing up for your newsletter, you really only need a name and an email address (and don’t forget to use the email keyboard!).
➤If you have an e-commerce site, don’t force customers to register for an account to check out, give them the option of checking out as a guest.
➤For longer, multi-page forms/transactions, give users a status bar to gauge their progress.
➤Use best practices when designing forms for your mobile website. Users have an easier time completing forms with labels above the input boxes like the one on the left.
6. Make It Easy for Them to Find the Products They Want.
Most mobile consumers have something specific in mind when they visit your site; mobile shoppers aren’t really browsers, as this chart showing Amazon’s visitors demonstrates.
A mobile visitor spends just four minutes and checks out about eight pages on average, which means he is spending about half a minute per page. That is a shopper on a mission; the desktop visitor spends twice as long on site per page.
For the mobile website designer, then, the challenge is making sure the menus and navigation makes it easy to find a specific product or narrow down the choices to meet a shopper’s particular needs that day. A mobile device user is most likely not going to spend a lot of time scrolling endlessly through products, so you have to be creative in providing menu options to help him find what he wants quickly.
Take a look at this menu from Paperchase, a UK stationery store. The menu options on the left are neatly organized with helpful submenus that will take the user to a very specific product category to help her find what she wants without a lot of searching.
7. Don’t Neglect Your Fonts and Colors.
One of the worst things you can do is design your mobile website with text too small to be easily read; your users shouldn’t have to zoom to read a single word on your site, especially your navigation text. This leads to a terrible user experience, which is something search engines pay attention to in determining page rank.
For some brands, font choice is a major part of their overall branding, so the decision to switch fonts for the mobile site needs to be made judiciously. If you market to a mainly millennial demographic, you don’t have the same font size issues as, say, a brand that markets to baby boomers.
For easier navigation, choose fonts that are taller and naturally structured to leave a bit of space between letters. Most device manufacturers recommend Arial, Helvetica, Courier, Georgia, Times New Roman, and Trebuchet MS. Pick font colors that stand out from your background colors for easy reading.
And don’t forget the effect fonts have on load times, which is extremely important for mobile websites. When you are choosing a typeface, check it for speed. And only use a limited number of typefaces to keep page loads fast.
You’re probably aware that modern applications often use APIs, microservices, and containerization to deliver faster and better products and services.
This changing landscape means security folks need to step up their game. DevSlop (“Sloppy DevOps”) is an exploration of this area via several different modules consisting of pipelines, vulnerable apps, and The DevSlop Show.
If you’re looking to start learning more about adding security to your DevOps pipeline, this is a good resource to start with.
Exercise in a Box
Exercise in a Box is a free online tool from the National Cyber Security Centre in the UK. It helps organizations find out how resilient they are to cyber-attacks and practice their response in a safe environment.
The service provides exercises based on the main cyber threats that your organization can do in its own time, in a safe environment, as many times as you wish. It includes everything you need for setting up, planning, delivery, and post-exercise activity, all in one place.
I recently interviewed Tanya Janaca, who told me about her project, DevSlop.
You’re probably aware that modern applications often use APIs, microservices, and containerization to deliver faster and better products and services.
This changing landscape means security folks need to step up their game. DevSlop (“Sloppy DevOps”) is an exploration of this area via several different modules consisting of pipelines, vulnerable apps, and The DevSlop Show.
If you’re looking to start learning more about adding security to your DevOps pipeline, this is a good resource to start with.
Exercise in a Box
Exercise in a Box is a free online tool from the National Cyber Security Centre in the UK. It helps organizations find out how resilient they are to cyber-attacks and practice their response in a safe environment.
The service provides exercises based on the main cyber threats that your organization can do in its own time, in a safe environment, as many times as you wish. It includes everything you need for setting up, planning, delivery, and post-exercise activity, all in one place.
To use it, you’ll need to register here first.
Mobile Security Framework
Mobile Security Framework (MobSF) describes itself as an automated, all-in-one mobile application (Android/iOS/Windows) pen-testing framework capable of performing static analysis, dynamic analysis, malware analysis, and web API testing. https://opensecurity.in
It can be used for effective and fast security analysis of Android, iOS, and Windows mobile applications and supports both binaries (APK, IPA & APPX) and zipped source code. It can also perform dynamic application testing at runtime for Android apps and has Web API fuzzing capabilities powered by CapFuzz, a Web API–specific security scanner.
Needle is the MWR’s iOS Security Testing Framework, released at Black Hat USA in August 2016. It is an open-source, modular framework, and its goal is to streamline the entire process of conducting security assessments of iOS applications. It also acts as a central point for you to perform all these security activities.
Needle was designed to be useful not only for security professionals but also for developers looking to secure their code.
Some examples of testing Needle can help you with are:
Static code analysis
Needle’s only requirement to run effectively is that you use a jailbroken device.
Frida is a dynamic instrumentation toolkit for developers, reverse engineers, and security researchers. I first heard about it from Jahmel Harris, an ethical hacker, security testing expert, and founder of Digital Interruption, who highly recommended it.
Frida is a framework or toolkit for instrumentation, also known as application hooking.
On the Frida website, it says to inject your scripts into a black–box process. Hook any function, spy, crypto API, or trace private application code.
No source code is needed.
Tamper Chrome is an extension that allows you to modify HTTP requests on the fly and aid in Web security testing. Chrome works across all operating systems (including Chrome OS).
Tamper Chrome also allows you to monitor requests sent by your browser as well as the responses.
Is PowerShell your go-to security scripting language?
If so, you should check out the Nishang framework.
It’s a collection of scripts and payloads that enables the usage of PowerShell for offensive security, penetration testing, and red teaming.
Nishang is useful during all phases of penetration testing.
If you’ve done any type of development in the past, you know how helpful a well-designed IDE can be to your productivity.
But what about security testing development?
Faraday calls itself an IPE (Integrated Penetration-Test Environment), which is essentially another way of saying a multi-user Penetration Test IDE.
It was designed for distributing, indexing, and analyzing the data generated during a security audit.
Faraday was developed to allow you to take advantage of the available tools in the community in a multi-user way.
They designed it with a focus on simplicity, so users should notice no difference between their terminal application and the one included in Faraday.
Developed with a specialized set of functionalities to help users improve their workflow.
At a high level,InSpec is an auditing and software testing framework.
It’s basically an open-source testing framework for infrastructure with a human- and machine-readable language for specifying compliance, security, and policy requirements.
Pocsuite is an open-source, remote vulnerability testing and proof-of-concept development framework.
It comes with a powerful proof-of-concept engine and many niche features for the ultimate penetration testers and security researchers.
Astra was made for automated security testing of REST APIs.
Their GitHub page mentions that security engineers or developers can use Astra as an integral part of their process so they can detect and patch vulnerabilities early during the development cycle. Astra can automatically detect and test login and logout (Authentication API), so it’s easy for anyone to integrate this into a CICD pipeline. Astra can take API collection as an input, making it able to test APIs in standalone mode.
Examples of the types of security tests you can perform with Astra are:
Broken authentication and session management
CSRF (including Blind CSRF)
CORS misconfiguration (including CORS bypass techniques)
Blind XXE injection
Speaking of API security testing, are you worried about your Cloud-based application AWS APIs getting hacked?
Pacu is an AWS exploitation framework, designed for testing the security of Amazon Web services.
Taipan is an automated web application vulnerability scanner that allows identifying web vulnerabilities in an automatic fashion. This project is the core engine of a broader project which includes other components, like a web dashboard where you can manage your vulnerability scans, download a PDF report, and a scanner agent to run on a specific host.
Archery is an open–source vulnerability assessment and management tool which helps developers and pentesters to perform scans and manage vulnerabilities.
It uses popular open-source tools to perform a comprehensive scanning tool for web applications and networks. It also performs web application dynamic authenticated scanning and covers the whole application using selenium. The developers can also utilize the tool for the implementation of their DevOps CI/CD environment.
Need a way an intercepting proxy for your security testing and be able to run it from the command line?
Check out mitmproxy, which is one of the highest–rated (14,997 stars) on GitHub. Their GitHub page describes it as An interactive TLS-capable intercepting HTTP proxy for penetration testers and software developers.
Metasploit Framework is one of the more popular penetration testing tools out there. It was designed specifically for penetration testing—like how to attack MS SQL, browser-based and file exploits, and social engineering attacks. This is one of the main tools used by hard-core security professionals.
Metasploit contains a suite of tools that can help you do things like performing attacks and testing security vulnerabilities. It contains a number of different modules that can test your application against common vulnerabilities that many hackers exploit. You can also use it to develop your own exploits. In Metasploit, a module is a software component that performs a chosen attack on a specified target.
Umm… what is Selenium—a functional automation testing library—doing on this list?
Well, believe it or not, there are many ways to leverage existing functional automated tests, including security testing.
For example, in his Secure Guild session on integrated security testing, Morgan Roman will demonstrate how he leverages his existing Selenium tests to check his applications for cross-site vulnerabilities.
This works mainly by taking existing Selenium tests (or any other kind of test) and then adding a simple security payload to it, and finally injecting some extra detection into it.
This may seem complex at first, but he’ll show us just how simple it is. Register for Secure Guild and check out his session now
Speaking of Selenium, another popular way of expanding its capabilities is to use it with the OWASP Zed Attack Proxy (ZAP).
ZAP can help you automatically find security vulnerabilities in your Web applications while you’re developing and testing your applications. It’s also a great tool for experienced Pen testers to use for manual security testing.
Many testers have leveraged ZAP within their Selenium tests to help with their security testing efforts.
As you can see, there are many tool options available to testers who are looking to get more familiar with Security Testing.
Also, if you are just beginning your security testing career, another resource you should check out is Secure Guild, an online conference 100% dedicated to security testing. Learn more here.
Mobile App Design Process, the thought of creating a mobile app from scratch sounds like an uphill task full of corny, complex coding activities.
But it doesn’t have to be that way! Before developing a new mobile app, you need to design it first. It’s critical to plan every step, and at some point, you might want to retreat and examine what you’re building.
Global app downloads surpassed 218 billion last year. Businesses that made the mistake of not creating a mobile app will continue to suffer in the coming years too.
Having a mobile strategy is essential because this research shows that users spend 90% of their time in apps as compared to surfing the internet.
It’s great to have a mobile responsive website backed by a solid mobile marketing strategy with major resources being allocated to cross-device reach. In today’s competitive era, not having a mobile app has severe implications.
When the average user spends more time looking at a mobile phone than watching television or using a desktop or laptop, what excuse does your business have for not having a mobile app?
The question remains, where and how to start?
There are two phases of any mobile app design.
Mobile app design strategy
App design process
Mobile App Design Strategy
It starts with a strategy. It defines the future and the path to reach your destination.
The issue, however, is with creating a mobile app design strategy. You simply can’t create an app just because your competitor has one. Your competitor might have a different business objective and mobile strategy which are quite different from yours.
Developing a mobile strategy links back to the company strategy and has four stages:
i). Understand the business strategy
ii). Business mobile app strategy
iii). App strategy
iv). Product management strategy
1. Understand Your Business Strategy
Understanding the overall business strategy should form the basis of your mobile app design. Misalignment between company strategy and the mobile strategy might be suicidal.
Recent statistics from the Harvard Business Review show that 70% of employees don’t have enough information about their company’s strategy or their perception of strategy is much different than the actual strategy.
There are several benefits of creating and executing a mobile strategy that’s derived from (and supports) the overall company strategy.
Improvement in quality, value, productivity, employee efficiency, and customer engagement.
2. Business Mobile App Strategy
Your mobile app strategy is your surefire path to achieving success with your mobile app design and marketing in general.
Yes, the success or failure of the app depends on the strategy since everything will be linked to the strategy. It will be easy to create if you have answers to these two questions:
What is the purpose of the app?
What is the benefit that the end-user will drive from using the app?
The simplest way to chart your app strategy is none other than:
“We will build this so that our customers can do that.”
The strategy has to be specific, measurable, achievable, relevant, and timely. Anything that’s too vague or looks seemingly unachievable, strike it out. For example, having more downloads than WhatsApp isn’t a practically achievable goal.
If you think a functional app idea, a roadmap, and budget allocation are all that you need for the strategy, think again.
Now is the time to define clear use cases on the basis of the customer journey. This calls for a clear definition of the single app strategy.
A use case is at the center of defining app strategy. It’s defined as the list of actions that define the interaction between a role and the system. The image below represents a simple use case that defines the actions of the buyer and the seller – the roles.
“The number one secret is to focus on one or two main use cases. Let’s not overwhelm the user, but really focus on one or two use cases and do them really, really well.”
The best app strategy is one that uses not more than two use cases. Think of Instagram, people use it when they have to share a photo. This is a perfect example of a single-use case.
4. Define Your Product Management Implementation Strategy
Once the mobile app strategy is defined and documented, it’s time to implement it.
The test strategy should be defined before the coders get to work. Here’s what to include in the test strategy:
What is the scope of the app?
What is not in the scope?
App versions and integration
Know The Required Tools
What tools do you need for development, testing, and for maintenance? Though, it mostly depends on the budget allocation.
List all the tools required at every stage of the development and post-development.
Based on the scope, the design and flow of the app will be prepared.
2. User & Market Research
This is the phase where the UX and UI designers will get to work based on the scope of the app and on the app strategy. It involves market research and user research.
How is it Done?
Start by conducting in-depth market research and analyzing the existing apps in your industry. If you’re going to create an image-sharing app, you’ll have to look at the existing image-sharing apps, their color schemes, patterns, flow, etc.
The user research will reveal colors and themes that will help you develop an emotional connection with the target audience.
What type of colors and styles will the end-users prefer? You can use different methods to collect data from potential users such as surveys, focus groups, design workshops, etc.
3. UX Wireframe
The visual representation of the user interface is known as the UX wireframe. You have to create a structure of the user interface, transitions, and interactions. It must be based on market research, user research, competition, and strategy.
You can use wireframing software or you can create a simple outline on paper. Lay down the user flow as you want it to appear on the actual app.
The purpose of UX wireframing is to define the flow of the app such as the number of windows, buttons, where each button leads the user, the registration process, the login screen, and everything related to the front-end of your app.
“Motion design can effectively guide the user’s attention in ways that both inform and delight. Use motion to smoothly transport users between navigational contexts, explain changes in the arrangement of elements on a screen, and reinforce element hierarchy.”
The animation should be functional instead of a simple design element.
Anatoly Nesterov has shared seven types of animations for mobile apps. You can choose from the following list.
Orientation in space
Condition of the system
7. Software Architecture Planning
This is perhaps the most crucial part of the entire design process. The core purpose of software architecture planning is to scale the app, and make it better in terms of functionality and design.
The app can be tested in-house, outsourced, or the developers can do the preliminary testing. The app testers should not be your developers or partners of the developers.
Finally, it’s time to release your app once it has passed the tests.
The app must be submitted to the appropriate app store. It will take time since most of the apps are reviewed before they are published. It can take up to a week for the app to get approval so plan your release accordingly.
Most developers believe that a proper release strategy should be used for app launches.
Partnering with the right business is the best approach that worked exceptionally well for David and Goliath. They partnered with David Eckstein for the launch of their app which turned out to be a huge success.
Mobile Design Tips
The following mobile design tips will help you in achieving your set goals:
1. Iterate user interface designs: This tip comes from Amanda Cline, who is a developer with intensive experience under her belt.
“It is an excellent idea to iterate the interface design options so as to achieve apps that are fully engaging and retain the attention of targeted users.”
Every single iteration will help you learn a valuable lesson that might not be useful for this project, but it can help you in another project.
2. Understand your users: There is only one rule to designing better apps – understand your users. The best mobile app developers collect user feedback and apply it to the design. This is a crucial part of the mobile application design process.
“When I decided to put speed radar on a mobile device, the capability really wasn’t there, but I knew it would be.”
While designing an app, keep the future in mind. Never design for today because by the time you will finish designing the app, the hardware will have been upgraded and when you launch the app, you will always be behind.
This stage is often overlooked in the app development process. But taking the time to understand your system ensures that you can grow your business without outgrowing your app.
The best apps are scalable, reliable, and secure—but also achieve your goals.
Without a system architecture analysis, something will eventually get lost in the shuffle. So make sure you understand the various entities of your system. Figure out the different data flows between each entity as well.
What workflows will be required for each process? Do you need third-party integrations? What are the technical requirements on the backend?
Create a functional spec sheet that details all of the data flows and flow charts. This information can ultimately be handed off to your design team. A designer will need to understand your system architecture to create a design that makes sense for your specific app and its goals.
Your wireframe will be another crucial tool for your app’s design. Anyone can create a wireframe—you don’t need to be a designer to accomplish this.
Think of your wireframe as a rough sketch of your app’s usability. These can be super informal. I’ve even seen some wireframes sketched on napkins or pieces of paper, although most people today will create a digital version.
Mobile app design can be complicated, but it doesn’t have to be.
To nail the design of your app, make sure you follow the design guidelines explained in this article. Rather than trying to tackle this on your own, contact our team here at BuildFire. We can handle all of the design elements, and more, while providing consultancy services for your app as well.
Our mobile app designers and app developers will double as strategic partners for your app development project. It’s time to take your design to the next level. Let’s build something great together!
Despite the fact that a large number of couples forget to make this beyond daylight hours first 365 days, there are a few marital relationship worthy features that can help be sure a happy and healthy long term romance. Marriages which can be based on mutual admiration can help you communicate your emotions in a more effective fashion, and help you stay calm once complications happen. The key to using a successful marital relationship is to be selfless and not reluctant to make eschew for the other.
The most successful marriages are the ones that are built around a common set of interests, values, and desires. Once two people will be connected by shared areas, it makes sense to share the tasks and chores at home. Good marriage partners should also discuss finances, exactly where they want to live the moment their kids will be grown, and also other such important matters.
There are a number of qualities that will make a marriage powerful, and picking the best types for your marriage is not easy. However by looking about and playing your partner, you may discover some of the even more essential ones.
One of the best qualities to get a good relationship is having a strong work ethic. It is not unusual for a good man to want to assist his better half out throughout the house, or to make her feel special. If he’s an attentive dad, he’ll make sure to provide her with the time and space the woman needs. In fact , a good guy may even use hours aiding his better half learn how to operate the computer.
It is also essential to be honest along with your partner. The best marriages are those where each are willing to look for the best solution and compromise to the details. For instance, your partner mylistingbride.com may want to use all of your financial savings on cryptocurrency, while you might not be so fired up about that. However , if you fail to see eye ball to eyesight, it might be far better to cut the losses and move on.
The best partnerships also amuse recognize and appreciate every other’s successes. It may be difficult to do this while you are dealing with a number of drama, yet a little compliment goes a long way. Whenever your spouse has a huge job advertising, it’s a good idea to let him be aware that he’s liked, and that you will be there to aid him in his new position.
A good matrimony is the one that anyone looks toward coming home to every night. A very good marriage partner could dream of becoming a business tycoon, nevertheless, you need to be capable to work together to produce that happen.
The best marriages are those wherever both parties talk about a great enlightened perspective on lifestyle, work, and family. These are the marriages in which the partners are motivated to work towards every other’s goals and successes. The most effective marriages https://hridoy.me/rrfpractice/2020/07/04/exactly-what-is-a-mail-buy-bride/ have one perspective on the upcoming and one eye ball on the present.
Matching brands with the right advocates in digital
With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.
Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:
Aren’t blinded by follower counts.
Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.
Understand the needs of influencers.
Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.
Get the brand balance right.
Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.
Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results.
Search Engine Optimization process
Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.
Just as importantly, the keyword research helps us understand users’ underlying intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.
Search Engine Optimization Strategy
It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner.
Our SEO strategy may be part of a fully integrate digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy will set the stage,and covering the tactics we’ll deploy and the benchmarks that will help to measure success.
We believe there’s no longer a bright line between and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, and to customer reviews, also to sites where you’re talk about.
As a result, your team may feature a roster of organic marketing talent spanning content, influencer. Taking a holistic approach to your presence, we seek out opportunities to boost your brand wherever you may be find
Businesses today differentiate not on product or price, but on the quality.
If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market Digital Strategy share. But the question is: what do your customers really want?
Sizing up your rivals
No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.
Defining your people
We take every step of our strategy process seriously, and but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.
Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.
Building a Strategy
Insight turns actionable
Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.
It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.
Presentation & Implementation
Moving toward the future
. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.
E-mails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page and that is where email call to action comes in.
How to “call for action”?
Email suggestion to take action is somewhat of a mind-drinking spree. On one hand, you have a customer who will never consider what you need from him except if you make it unmistakable. Then again, there is a customer who’ll essentially leave in the event that you “weight” him. In spite of the fact that that reality lies between the two limits was dismissed by thinkers, despite everything it stands valid for email promoting.
A few people have issues recognizing a reasonable suggestion to take action and constraining the customer to make a buy. The first is a training you should utilize consistently, yet a “negative” kind of weight will make you look inept.
Fundamentally, you should call for activity by instructing the beneficiary in the event that they’re intrigued. Obviously, don’t waver to up the enthusiasm by explaining to the peruser why he ought to focus on your invitation to take action.
6 Tips for a Better Email Call to Action
Let’s jump to the tips that will help you create a better email call to action:
1. Unless it’s a sales e-mail, use phrases like “learn more” instead of “click here”
“Snap here” doesn’t generally give a thought of what’s inside the page you’re connecting. In the event that you should tell “click”, expound on the connection and tell precisely what’s inside and what it offers to the one perusing your email. Email promoting’s suggestion to take action depends more on the enlightening side – most changes are as yet done in greeting pages.
2. The call placement
You should position the CTA somewhere high in the page, not only in the bottom. See #6
3. Links, links, links
Individuals like to do things quick. Above all else, including numerous connections in your page will spare time for drive purchasers; besides, it will offer ground to questions like “what to click”.
4. Use markup to your advantage
Strong content gets saw simpler. Italics does as well, somewhat. This is evident yet is frequently abused or overlooked through and through.
5. Measure and analyze what gets you the most clicks
On the off chance that your crusade uses Google Analytics, have a go at including UTM Link labels. Add these labels to your connections. For instance, determine an area in the page – footer, header, body.
In time, you will see that you’re ready to expel a few connections which don’t do much and supplant them with valuable substance.
6. Spread the calls to action within an F-shape across the page
They will get more consideration that way. Despite the fact that a really old bit of research, it’s valuable, by and by. Peruse increasingly about the F perusing example directly here. Fundamentally, make sure to recall that your connections are well-put and enlightening, and afterward center around everything else. Email marketings’ invitation to take action has, be that as it may, dependably been less about “where to snap” and progressively about “for what reason to click”.
Talking in analogies, the greeting page is the Omega, the last goal of your email advertising effort. You need email showcasing presentation pages in case you’re selling something through email, period.
What is… a landing page?
In fact, a point of arrival is wherever where the client lands first when clicking a connection in your email or discovering your site through Google, or whatnot. Be that as it may, a “greeting page” has of late turned into a term that partners with a page where a specific responsibility is required from the client (for example purchasing an item, filling a review, and so forth).
Why do I need email landing pages?
Email marketing landing pages are needed because:
They help to direct the user’s attention
They help to soar the conversion rates
They offer a way of measuring the efficiency of your campaign
Points of arrival are especially alluring to advertisers since you can, at times unequivocally, instruct the client and what you expect of him. On the off chance that the presentation page is your site, the client can end up confounded as there is no clarification of why they are there in any case , and begin doing everything, with the exception of what you need.
How do I create email marketing landing pages?
Presently, this is a different science.
Making a presentation page without any preparation is a remarkable overwhelming assignment, and you’d most likely be in an ideal situation with either getting greeting page formats or perusing a great deal of writing concerning points of arrival.
However, we can at least point you in the right direction:
Landing pages are likely to be short (about 1-1.5 screens), especially for stuff that requires little commitment
The bigger the investment, the larger a landing page you should write
Include clear calls to action – tell the reader exactly what is your offer, benefits and what kind of action you want them to take
Obviously, add stat tracking to your website
Email promoting presentation pages is a subject that even an enormous book can’t cover completely.
You can discover more data about presentation pages directly here.
When you get into the hang of making such pages, maybe you will even need to make separate points of arrival for guests from Google, informal communities, and so forth.
Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience.
Email Marketing Mistakes
This might seem like an article for email marketing novices but even the most experienced marketer’s slip-up every now and then. These seven email marketing mistakes can cost you your reputation, email marketing services provider, potential clients and good email delivery.
# 1 Using Publicly Available, Bought or Borrowed Email Lists
It is human instinct to need things snappy and simple (aside from those climbing eight-thousanders without strengthening oxygen). It is actually this nature that drives individuals to search for easy routes. Easy routes are extraordinary… when they are not deceiving.
A valid example – utilizing purchased, acquired or freely sourced email records in email advertising. It is quick. It is simple. It is additionally illicit. Despite the fact that it might feel that it enables you to come to a bigger or new group of spectators, you are truly connecting your business with spontaneous messages and hurting your notoriety on the web and disconnected.
As indicated by email promoting best practice, messages in your rundown must be gathered through an (ideally, twofold) select in procedure – that is, you should get individual authorization to send showcasing messages to somebody. With an appropriately assembled show, you won’t just accomplish a superior conveyance result yet in addition, manufacture trust in your organization. Look at the Mailigen ‘How to Guide’ for more tips on email rundown building.
# 2 Not Having Sign-up Forms on Your Website
In the event that you are as of now tossing your hands noticeable all around, perplexed about how on earth you should develop your own email list – well, you can begin by putting join frames on your site. You can undoubtedly set these up in your Mailigen account – simply adhere to our directions on the most proficient method to setup a web join structure. While you are grinding away, remember that you can likewise add your sign-up structure to organization’s Facebook page. This is one of the most common email marketing mistakes.
Site join structures enable you to grow an authorization based email list and not dismiss potential clients. This is a problem free route for individuals to energetically join to get your emails and for you to quickly and productively develop your email subscriber list.
# 3 Not Keeping Proof of Subscription
Keep all confirmation of membership proof. This will prove to be useful if there are ever any grumblings about your messages. Individuals overlook things, so there is dependably an opportunity that somebody will overlook buying in to a bulletin and afterward report it as spam. Evidence of membership enables you to exhibit precisely how and when somebody turned into a supporter, if such an issue emerges.
As indicated by email showcasing best practices, the main real confirmation of membership originates from web join frames. Be that as it may, in the event that you have gathered messages disconnected, authorizations must be all around recorded. For example, paper polls, business cards and even recorded telephone discussions can fill in as evidence.
# 4 Not Using Your Company’s Domain as Your Email Sender Address
This is a typical email advertising mistake that is at the core of deliverability. Here is the arrangement – if your email sender address is an open space email address, you won’t most likely convey battles from your stayintouch account. Along these lines, you truly should utilize your organization’s location or private space address. This is one of the greatest email advertising mistakes that you can make.
This is a somewhat new improvement in the email showcasing world and it comes from the DMARC approach, which is intended to shield areas from maltreatment. Increasingly more email suppliers are grasping this strategy. Thus, there are a few, similar to Yahoo and AOL, who don’t permit bulk emails to be sent utilizing their space addresses. There is no reversing the situation, so a private space address is presently required when sending email campaigns from a Mailigen account.
You can likewise set up DMARC assurance for your area. Along these lines, you can ensure that nobody is sending emails from your domain without authorization.
# 5 Sending an Email That Is One Big Image
Including images and pictures in your email is a great idea. Having an email as one big image – not so much.
Two things. Right off the bat, email suppliers can’t peruse such an email. Consequently, there is a decent shot that it will go directly to the SPAM envelope, where it will join messages from the Nigerian ruler and other SPAM most prominent hits. Also, regardless of whether the email wonderfully escapes SPAM channels, some email suppliers square pictures so the early introduction when opening the email will be – for what reason is it unfilled? You can work around picture blocking, yet SPAM channels… ? That is a difficult task.
In this way, keep up an equalization and keep the content and beautiful sight proportion to 50/50 or 60/40. Thusly, you will get an outwardly solid email that still has something to demonstrate when the pictures get blocked and don’t draw in the consideration of SPAM channels.
# 6 Sending Emails with Large Attachments
Needing to be viewed as liberal can reverse discharge, particularly if your translation of liberality is enormous connections. Open and private email suppliers will in general have size cutoff points for connections, so if your email has a connection that surpasses that limit, the email won’t be conveyed. Moreover, email suppliers can recognize messages with an enormous connection as conceivably destructive and square it or imprint it as spam. Again – not conveyed.
So, keep your attachments as small as possible or, better yet, do not attach anything at all.
# 7 Not Keeping Email Size in Check
Coming up next isn’t a standard that is an unchangeable reality, it is to a greater degree a heads-up. It is proposed that messages ought not surpass the 100 KB limit, as bigger messages will in general keep running into deliverability issues. Right off the bat, huge messages get captured in SPAM traps. Also, enormous messages are slower to open. This may appear like a non-issue however it is the point at which you recall how restless individuals are in this time of moment this and moment that. In this way, remember these dangers and gauge them against the benefit of sending enormous messages. On the off chance that you need your messages to be conveyed easily, 100 KB is the size furthest reaches that you should remember.
No email advertiser is resistant to committing errors and, beyond any doubt, you will make your very own portion. In any case, throughout the years, so much experience has been gathered that it would be senseless not to gain from the errors of others. Begin with gaining from these seven email promoting botches and have a smoother email advertising knowledge.
The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops and mobile is only expected to grow.
As of 2019, 60% of all email campaigns are read on mobile devices, compared to a mere 10% on desktops and 29% on webmail clients
What is Mobile Email Marketing?
Versatile Email Marketing alludes to the way toward advancing your email advertising effort to progress toward becoming “portable first”, by changing the content and plan that fits cell phone clients.
Despite the fact that portable currently rules, many email advertisers have neglected to adjust their substance to this pattern. (Truth be told, just a measly 31 percent of advertisers can express their versatile email open rate.)
That is terrible news, since portable improved messages are basic for holding endorsers. An astounding 80 percent of supporters will basically erase an email on the off chance that it doesn’t appear well on portable, and 30 percent will venture to such an extreme as to withdraw subsequent to opening a solitary email that doesn’t look great on their cell phone.
The takeaway? In case you’re not improving your messages for versatile, you’re effectively heading out potential clients and hurting your change rates. So it’s significant for advertisers of all stripes to utilize best practices for email showcasing on portable. Here’s the manner by which to get it going.
Email Optimisation Best Practices
Let’s look at all the methods you can use to improve your email for mobile readers.
# Spend time on the preheader text
Conventional email promoting best practices would state that your subject header is a standout amongst the most significant components of any email. And keeping in mind that headlines still issue on portable, significantly more consideration ought to be paid to the preheader content (or the 1-2 lines of HTML message that show up at the highest point of messages on cell phones). That is on the grounds that preheader content is appointed more space than headlines on cell phones, and it stacks before the body of the email, so it’s normally the principal thing perusers will see. Ensure you’re benefiting from this land by utilizing it to feature significant or eye-getting data.
# Keep content short and sweet
Upwards of 50 percent of perusers on versatile will draw in with a given email for three seconds or less. That is a little window wherein to grab perusers’ eye and move them to take you up on your suggestion to take action. So you have to attract perusers quickly, and you can’t tarry getting to your point. Keep your invitation to take action and any offer content “over the overlay” so perusers don’t need to chase for it, and separate content so the email is effectively searchable. Reward? Limiting your email substance may improve burden times, which can improve the probability that individuals really perused what you need to state.
With everything taken into account, when taking a gander from an optimistic standpoint Practices, content moderation is a standout amongst the most underutilized devices.
# Let your sentences “breathe”
Huge lumps of content are difficult to process. While longer passages may look great on a work area, looking through them from portable can rapidly dismiss perusers. Keep away from this by separating your content in littler sections. A decent beginning stage is keeping each lump of content shorter than 20 words.
Add spacings to give sentences “a chance to breathe” and make your substance increasingly readable by including striking content at the most significant focuses you need to underscore.
# Design for portrait and landscape views
Keep in mind that cell phones can consequently flip the direction of an email from representation to scene and back once more—so your messages need to look great in both of these organizations. One of the most effortless approaches to accomplish this is to compel yourself to a solitary segment design. It’s additionally useful to utilize a lot of blank area so the email doesn’t look jumbled in either see.
# Make social media icons and CTAs touch-friendly
In the event that you need your perusers to connect with your image on their cell phone (past simply perusing your messages), at that point you have to make it simple for them to do as such. That implies any connections or catches that are intended to guide perusers to your site or web based life nearness ought to be effectively interactive with the dash of a thumb, and they ought to be enormous enough for individuals to click without zooming in. (Same goes for structure fill handle.) The standard least for contact neighborly catches is 44 X 44 pixels.
# Enlarge your fonts
One of the least complex approaches to guarantee your messages are contact benevolent is to make the content size greater than you would for messages that are opened on work areas. Obviously, it’s significant not to go over the edge—you don’t need single word to fill the whole screen. Your objective is neatness that limits the exertion perusers need to take so as to process your substance. As such, you don’t need perusers to need to zoom in or out so as to process whatever is on their screen.
# Shrink your images
There are a few motivations to downsize your picture measure when you’re sending messages that will be opened on portable. First of all, cell phones burden pictures more gradually than work areas or workstations—and since perusers are probably not going to endure moderate burden times, monstrous pictures that require a significant stretch of time to load can eat into your navigate rates. Furthermore, huge pictures can go through perusers’ information at a speedy rate, which won’t charm them to your image. Consequently, pictures ought to be kept little or left out altogether.
# Test, test and test your emails
Very often, you may feel like your email structure is top-notch, only to later realize that you forgot a spacing, an important highlight or other elements that make reading easier. Before sending emails to your subscribers make sure you test your content on your own mobile device. Therefore, to improve your mobile email marketing campaign, go ahead and send it to yourself first.
# Wrap up
All the time, you may feel like your email structure is first rate, just to later understand that you overlooked a dividing, a significant feature or different components that make perusing simpler. Before sending messages to your endorsers ensure you test your substance all alone cell phone. Accordingly, to improve your portable email advertising effort, feel free to send it to yourself first.