Influencer Marketing

Matching brands with the right advocates in digital

With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.

Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:

Aren’t blinded by follower counts.

 Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.

Understand the needs of influencers.

 Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.

Get the brand balance right.

 Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.

Search Engine Optimization

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results.

SEO process

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

Just as importantly, the keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

SEO Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. 

Our SEO strategy may be part of a fully integrated digital marketing strategy  or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

organic marketing icon

Organic Marketing

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about.

As a result, your team may feature a roster of organic marketing talent spanning content, influencer. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Digital Strategy

Why brands need digital strategy

Businesses today differentiate not on product or price, but on the quality.

If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want?

Competitor Analysis

Sizing up your rivals

No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.

Audience Research

Defining your people

We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.

Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.

Building a Strategy

Insight turns actionable

Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.

It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.

Presentation & Implementation

Moving toward the future

We present every strategy to every client, standing by to answer any questions and further explain how our decisions get made. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.

Use your email to get email

You use your email to get in touch with lots of people. Use your email signature to get lots of people clicking through to your blog.

Make a friendly call to action in your email signature, inviting contacts to visit your blog. Give a brief benefit to motivate action – such as what your blog’s about. Include an easy to click link.

Example:


Tips for using your email signature:

  • Include a link to your blog in your email signature, and encourage your co-workers to so too
  • Give a beneficial reason for people to click to your blog
  • Use the signature in all your emails, to generate more clicks

Give emails


Ok, now that you’ve got a robust email list  – people will be clicking through to your blog in droves, right? Not quite.

Are you saturated with inbox info? So are your customers…

To get your emails opened, read and clicked through you need to stand out, connect with your readers, and beat out your content competitors.

Tips for a Better Email Call to Action

E-mails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page and that is where email call to action comes in.


How to “call for action”?


Email suggestion to take action is somewhat of a mind-drinking spree. On one hand, you have a customer who will never consider what you need from him except if you make it unmistakable. Then again, there is a customer who’ll essentially leave in the event that you “weight” him. In spite of the fact that that reality lies between the two limits was dismissed by thinkers, despite everything it stands valid for email promoting.

A few people have issues recognizing a reasonable suggestion to take action and constraining the customer to make a buy. The first is a training you should utilize consistently, yet a “negative” kind of weight will make you look inept.

Fundamentally, you should call for activity by instructing the beneficiary in the event that they’re intrigued. Obviously, don’t waver to up the enthusiasm by explaining to the peruser why he ought to focus on your invitation to take action.


6 Tips for a Better Email Call to Action


Let’s jump to the tips that will help you create a better email call to action:


1. Unless it’s a sales e-mail, use phrases like “learn more” instead of “click here”


“Snap here” doesn’t generally give a thought of what’s inside the page you’re connecting. In the event that you should tell “click”, expound on the connection and tell precisely what’s inside and what it offers to the one perusing your email. Email promoting’s suggestion to take action depends more on the enlightening side – most changes are as yet done in greeting pages.


2. The call placement


You should position the CTA somewhere high in the page, not only in the bottom. See #6


3. Links, links, links


Individuals like to do things quick. Above all else, including numerous connections in your page will spare time for drive purchasers; besides, it will offer ground to questions like “what to click”.


4. Use markup to your advantage


Strong content gets saw simpler. Italics does as well, somewhat. This is evident yet is frequently abused or overlooked through and through.


5. Measure and analyze what gets you the most clicks


On the off chance that your crusade uses Google Analytics, have a go at including UTM Link labels. Add these labels to your connections. For instance, determine an area in the page – footer, header, body.

In time, you will see that you’re ready to expel a few connections which don’t do much and supplant them with valuable substance.


6. Spread the calls to action within an F-shape across the page


They will get more consideration that way. Despite the fact that a really old bit of research, it’s valuable, by and by. Peruse increasingly about the F perusing example directly here. Fundamentally, make sure to recall that your connections are well-put and enlightening, and afterward center around everything else. Email marketings’ invitation to take action has, be that as it may, dependably been less about “where to snap” and progressively about “for what reason to click”.


Email Marketing Landing Pages And Why Should I Use Them?

Talking in analogies, the greeting page is the Omega, the last goal of your email advertising effort.
You need email showcasing presentation pages in case you’re selling something through email, period.


What is… a landing page?


In fact, a point of arrival is wherever where the client lands first when clicking a connection in your email or discovering your site through Google, or whatnot. Be that as it may, a “greeting page” has of late turned into a term that partners with a page where a specific responsibility is required from the client (for example purchasing an item, filling a review, and so forth).


Why do I need email landing pages?


Email marketing landing pages are needed because:

  • They help to direct the user’s attention

  • They help to soar the conversion rates

  • They offer a way of measuring the efficiency of your campaign

  • Points of arrival are especially alluring to advertisers since you can, at times unequivocally, instruct the client and what you expect of him. On the off chance that the presentation page is your site, the client can end up confounded as there is no clarification of why they are there in any case , and begin doing everything, with the exception of what you need.


    How do I create email marketing landing pages?


    Presently, this is a different science.
    Making a presentation page without any preparation is a remarkable overwhelming assignment, and you’d most likely be in an ideal situation with either getting greeting page formats or perusing a great deal of writing concerning points of arrival.
    However, we can at least point you in the right direction:

  • Landing pages are likely to be short (about 1-1.5 screens), especially for stuff that requires little commitment
  • The bigger the investment, the larger a landing page you should write
  • Include clear calls to action – tell the reader exactly what is your offer, benefits and what kind of action you want them to take
  • Obviously, add stat tracking to your website
  • Email promoting presentation pages is a subject that even an enormous book can’t cover completely.
    You can discover more data about presentation pages directly here.
    When you get into the hang of making such pages, maybe you will even need to make separate points of arrival for guests from Google, informal communities, and so forth.

    7 Email Marketing Mistakes That Will Cost You

    Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience.


    Email Marketing Mistakes


    This might seem like an article for email marketing novices but even the most experienced marketer’s slip-up every now and then. These seven email marketing mistakes can cost you your reputation, email marketing services provider, potential clients and good email delivery.


    # 1 Using Publicly Available, Bought or Borrowed Email Lists


    It is human instinct to need things snappy and simple (aside from those climbing eight-thousanders without strengthening oxygen). It is actually this nature that drives individuals to search for easy routes. Easy routes are extraordinary… when they are not deceiving.

    A valid example – utilizing purchased, acquired or freely sourced email records in email advertising. It is quick. It is simple. It is additionally illicit. Despite the fact that it might feel that it enables you to come to a bigger or new group of spectators, you are truly connecting your business with spontaneous messages and hurting your notoriety on the web and disconnected.

    As indicated by email promoting best practice, messages in your rundown must be gathered through an (ideally, twofold) select in procedure – that is, you should get individual authorization to send showcasing messages to somebody. With an appropriately assembled show, you won’t just accomplish a superior conveyance result yet in addition, manufacture trust in your organization. Look at the Mailigen ‘How to Guide’ for more tips on email rundown building.


    # 2 Not Having Sign-up Forms on Your Website


    In the event that you are as of now tossing your hands noticeable all around, perplexed about how on earth you should develop your own email list – well, you can begin by putting join frames on your site. You can undoubtedly set these up in your Mailigen account – simply adhere to our directions on the most proficient method to setup a web join structure. While you are grinding away, remember that you can likewise add your sign-up structure to organization’s Facebook page. This is one of the most common email marketing mistakes.

    Site join structures enable you to grow an authorization based email list and not dismiss potential clients. This is a problem free route for individuals to energetically join to get your emails and for you to quickly and productively develop your email subscriber list.


    # 3 Not Keeping Proof of Subscription


    Keep all confirmation of membership proof. This will prove to be useful if there are ever any grumblings about your messages. Individuals overlook things, so there is dependably an opportunity that somebody will overlook buying in to a bulletin and afterward report it as spam. Evidence of membership enables you to exhibit precisely how and when somebody turned into a supporter, if such an issue emerges.

    As indicated by email showcasing best practices, the main real confirmation of membership originates from web join frames. Be that as it may, in the event that you have gathered messages disconnected, authorizations must be all around recorded. For example, paper polls, business cards and even recorded telephone discussions can fill in as evidence.


    # 4 Not Using Your Company’s Domain as Your Email Sender Address


    This is a typical email advertising mistake that is at the core of deliverability. Here is the arrangement – if your email sender address is an open space email address, you won’t most likely convey battles from your stayintouch account. Along these lines, you truly should utilize your organization’s location or private space address. This is one of the greatest email advertising mistakes that you can make.

    This is a somewhat new improvement in the email showcasing world and it comes from the DMARC approach, which is intended to shield areas from maltreatment. Increasingly more email suppliers are grasping this strategy. Thus, there are a few, similar to Yahoo and AOL, who don’t permit bulk emails to be sent utilizing their space addresses. There is no reversing the situation, so a private space address is presently required when sending email campaigns from a Mailigen account.

    You can likewise set up DMARC assurance for your area. Along these lines, you can ensure that nobody is sending emails from your domain without authorization.


    # 5 Sending an Email That Is One Big Image


    Including images and pictures in your email is a great idea. Having an email as one big image – not so much.

    Two things. Right off the bat, email suppliers can’t peruse such an email. Consequently, there is a decent shot that it will go directly to the SPAM envelope, where it will join messages from the Nigerian ruler and other SPAM most prominent hits. Also, regardless of whether the email wonderfully escapes SPAM channels, some email suppliers square pictures so the early introduction when opening the email will be – for what reason is it unfilled? You can work around picture blocking, yet SPAM channels… ? That is a difficult task.

    In this way, keep up an equalization and keep the content and beautiful sight proportion to 50/50 or 60/40. Thusly, you will get an outwardly solid email that still has something to demonstrate when the pictures get blocked and don’t draw in the consideration of SPAM channels.


    # 6 Sending Emails with Large Attachments


    Needing to be viewed as liberal can reverse discharge, particularly if your translation of liberality is enormous connections. Open and private email suppliers will in general have size cutoff points for connections, so if your email has a connection that surpasses that limit, the email won’t be conveyed. Moreover, email suppliers can recognize messages with an enormous connection as conceivably destructive and square it or imprint it as spam. Again – not conveyed.

    So, keep your attachments as small as possible or, better yet, do not attach anything at all.


    # 7 Not Keeping Email Size in Check


    Coming up next isn’t a standard that is an unchangeable reality, it is to a greater degree a heads-up. It is proposed that messages ought not surpass the 100 KB limit, as bigger messages will in general keep running into deliverability issues. Right off the bat, huge messages get captured in SPAM traps. Also, enormous messages are slower to open. This may appear like a non-issue however it is the point at which you recall how restless individuals are in this time of moment this and moment that. In this way, remember these dangers and gauge them against the benefit of sending enormous messages. On the off chance that you need your messages to be conveyed easily, 100 KB is the size furthest reaches that you should remember.

    No email advertiser is resistant to committing errors and, beyond any doubt, you will make your very own portion. In any case, throughout the years, so much experience has been gathered that it would be senseless not to gain from the errors of others. Begin with gaining from these seven email promoting botches and have a smoother email advertising knowledge.


    Best Practices for Email Marketing on Mobile Devices

    email marketing on mobile devices

    The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops and mobile is only expected to grow.

    As of 2019, 60% of all email campaigns are read on mobile devices, compared to a mere 10% on desktops and 29% on webmail clients


    What is Mobile Email Marketing?


    Versatile Email Marketing alludes to the way toward advancing your email advertising effort to progress toward becoming “portable first”, by changing the content and plan that fits cell phone clients.

    Despite the fact that portable currently rules, many email advertisers have neglected to adjust their substance to this pattern. (Truth be told, just a measly 31 percent of advertisers can express their versatile email open rate.)

    That is terrible news, since portable improved messages are basic for holding endorsers. An astounding 80 percent of supporters will basically erase an email on the off chance that it doesn’t appear well on portable, and 30 percent will venture to such an extreme as to withdraw subsequent to opening a solitary email that doesn’t look great on their cell phone.

    The takeaway? In case you’re not improving your messages for versatile, you’re effectively heading out potential clients and hurting your change rates. So it’s significant for advertisers of all stripes to utilize best practices for email showcasing on portable. Here’s the manner by which to get it going.


    Email Optimisation Best Practices


    Let’s look at all the methods you can use to improve your email for mobile readers.


    # Spend time on the preheader text


    Conventional email promoting best practices would state that your subject header is a standout amongst the most significant components of any email. And keeping in mind that headlines still issue on portable, significantly more consideration ought to be paid to the preheader content (or the 1-2 lines of HTML message that show up at the highest point of messages on cell phones). That is on the grounds that preheader content is appointed more space than headlines on cell phones, and it stacks before the body of the email, so it’s normally the principal thing perusers will see. Ensure you’re benefiting from this land by utilizing it to feature significant or eye-getting data.


    # Keep content short and sweet


    Upwards of 50 percent of perusers on versatile will draw in with a given email for three seconds or less. That is a little window wherein to grab perusers’ eye and move them to take you up on your suggestion to take action. So you have to attract perusers quickly, and you can’t tarry getting to your point. Keep your invitation to take action and any offer content “over the overlay” so perusers don’t need to chase for it, and separate content so the email is effectively searchable. Reward? Limiting your email substance may improve burden times, which can improve the probability that individuals really perused what you need to state.
    With everything taken into account, when taking a gander from an optimistic standpoint Practices, content moderation is a standout amongst the most underutilized devices.


    # Let your sentences “breathe”


    Huge lumps of content are difficult to process. While longer passages may look great on a work area, looking through them from portable can rapidly dismiss perusers. Keep away from this by separating your content in littler sections. A decent beginning stage is keeping each lump of content shorter than 20 words.

    Add spacings to give sentences “a chance to breathe” and make your substance increasingly readable by including striking content at the most significant focuses you need to underscore.


    # Design for portrait and landscape views


    Keep in mind that cell phones can consequently flip the direction of an email from representation to scene and back once more—so your messages need to look great in both of these organizations. One of the most effortless approaches to accomplish this is to compel yourself to a solitary segment design. It’s additionally useful to utilize a lot of blank area so the email doesn’t look jumbled in either see.


    # Make social media icons and CTAs touch-friendly


    In the event that you need your perusers to connect with your image on their cell phone (past simply perusing your messages), at that point you have to make it simple for them to do as such. That implies any connections or catches that are intended to guide perusers to your site or web based life nearness ought to be effectively interactive with the dash of a thumb, and they ought to be enormous enough for individuals to click without zooming in. (Same goes for structure fill handle.) The standard least for contact neighborly catches is 44 X 44 pixels.


    # Enlarge your fonts


    One of the least complex approaches to guarantee your messages are contact benevolent is to make the content size greater than you would for messages that are opened on work areas. Obviously, it’s significant not to go over the edge—you don’t need single word to fill the whole screen. Your objective is neatness that limits the exertion perusers need to take so as to process your substance. As such, you don’t need perusers to need to zoom in or out so as to process whatever is on their screen.


    # Shrink your images


    There are a few motivations to downsize your picture measure when you’re sending messages that will be opened on portable. First of all, cell phones burden pictures more gradually than work areas or workstations—and since perusers are probably not going to endure moderate burden times, monstrous pictures that require a significant stretch of time to load can eat into your navigate rates. Furthermore, huge pictures can go through perusers’ information at a speedy rate, which won’t charm them to your image. Consequently, pictures ought to be kept little or left out altogether.


    # Test, test and test your emails


    Very often, you may feel like your email structure is top-notch, only to later realize that you forgot a spacing, an important highlight or other elements that make reading easier. Before sending emails to your subscribers make sure you test your content on your own mobile device. Therefore, to improve your mobile email marketing campaign, go ahead and send it to yourself first.


    # Wrap up


    All the time, you may feel like your email structure is first rate, just to later understand that you overlooked a dividing, a significant feature or different components that make perusing simpler. Before sending messages to your endorsers ensure you test your substance all alone cell phone. Accordingly, to improve your portable email advertising effort, feel free to send it to yourself first.