Why eCommerce website design matters

Creating custom experiences is key to winning customers’ hearts – and seizing market share.

We’ve been designing high-performing websites for over 19 years, and eCommerce sites are at the core of our expertise.

We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.

What’s important in eCommerce website design

To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.

Audience insights:

 People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option.

Experience-driven design:

In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.

Purchasing convenience:

Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere.

Why UX is a brand and business need

It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.

So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.

The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.

Our UX process

Discovery

Like any Webzworld engagement, an UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.

User Research

User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.

We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.

User Testing

The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.

Wireframing

Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.

Wireframes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular. 

Documentation and Tech Specs

Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency .

Website Development

The pain of an underperforming website 

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question. 

What to look for in a website developer

If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.

A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.

Rigorous project management. Your website agency must manage time and budget as well as the work quality. Webzworld has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.

Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. 

Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

Front- and Back-End Coding 

Our development teams are fluent in the whole range of modern web development languages, including PHP, HTML5, CSS and Javascript. With our range of partnerships.

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.