Tips for a Better Email Call to Action

E-mails are nothing without a call to action. Simply put, they have no real purpose without a call to action. The “action” you want the user to take, can vary. However, if you’re serious about your business, the place where each email ultimately leads to is a landing page and that is where email call to action comes in.


How to “call for action”?


Email suggestion to take action is somewhat of a mind-drinking spree. On one hand, you have a customer who will never consider what you need from him except if you make it unmistakable. Then again, there is a customer who’ll essentially leave in the event that you “weight” him. In spite of the fact that that reality lies between the two limits was dismissed by thinkers, despite everything it stands valid for email promoting.

A few people have issues recognizing a reasonable suggestion to take action and constraining the customer to make a buy. The first is a training you should utilize consistently, yet a “negative” kind of weight will make you look inept.

Fundamentally, you should call for activity by instructing the beneficiary in the event that they’re intrigued. Obviously, don’t waver to up the enthusiasm by explaining to the peruser why he ought to focus on your invitation to take action.


6 Tips for a Better Email Call to Action


Let’s jump to the tips that will help you create a better email call to action:


1. Unless it’s a sales e-mail, use phrases like “learn more” instead of “click here”


“Snap here” doesn’t generally give a thought of what’s inside the page you’re connecting. In the event that you should tell “click”, expound on the connection and tell precisely what’s inside and what it offers to the one perusing your email. Email promoting’s suggestion to take action depends more on the enlightening side – most changes are as yet done in greeting pages.


2. The call placement


You should position the CTA somewhere high in the page, not only in the bottom. See #6


3. Links, links, links


Individuals like to do things quick. Above all else, including numerous connections in your page will spare time for drive purchasers; besides, it will offer ground to questions like “what to click”.


4. Use markup to your advantage


Strong content gets saw simpler. Italics does as well, somewhat. This is evident yet is frequently abused or overlooked through and through.


5. Measure and analyze what gets you the most clicks


On the off chance that your crusade uses Google Analytics, have a go at including UTM Link labels. Add these labels to your connections. For instance, determine an area in the page – footer, header, body.

In time, you will see that you’re ready to expel a few connections which don’t do much and supplant them with valuable substance.


6. Spread the calls to action within an F-shape across the page


They will get more consideration that way. Despite the fact that a really old bit of research, it’s valuable, by and by. Peruse increasingly about the F perusing example directly here. Fundamentally, make sure to recall that your connections are well-put and enlightening, and afterward center around everything else. Email marketings’ invitation to take action has, be that as it may, dependably been less about “where to snap” and progressively about “for what reason to click”.


Manual vs Automation Testing – What Are The Differences?

Software testing is a critical part of the software development life cycle. It ensures the code satisfies the functional specifications as defined by the product owner, and helps software teams to ship the finished software with confidence. Ultimately, software testing is essential to delivering a great customer experience. At a high level, there are two ways to test software; manual vs automation testing. Let’s compare both ways.

Manual vs Automation Testing

The methods of performing manual and automation testing are quite different. Both require specific resources, tools, and skills. There are pros and cons to both manual and automation testing, which we’ll discuss later in this article. First, let’s briefly define what we mean by “manual testing” and “automation testing”.

What is Manual Testing?

With manual testing, a tester prepares test cases, executes the tests, and reports the results to their manager or team lead. This involves a human tester who physically performs tests on a piece of software to determine whether or not the test results are a “pass” or “fail”.

What is Automation Testing?

In automation testing, code scripts written by a human tester are run to verify tests. The tests are not carried out by people but are performed programmatically by using various test automation tools.

Benefits and Disadvantages of Both Methods

There are many benefits and disadvantages of manual testing and automation testing, concerning time commitment, cost, and more. Let’s take a closer look at the pros and cons of manual testing vs automation testing now.

Advantages of Manual Testing

One of the main benefits of manual testing is that it doesn’t require any programming skills, but that doesn’t mean anyone can be a manual tester. For manual and automation testing to be successful, specific skills and characteristics are required (more on this later).

There are fewer upfront costs in manual testing, as tooling can be minimal, especially if you’re just getting started. Manual testing allows testers to conduct exploratory testing or random testing, which means they are free to deviate from the test cases as they see fit. The testing process is not limited to just the steps detailed in the test case so that testers can increase their test coverage. Manual testing also allows the tester to adapt quickly to small changes in the user interface or functionality without needing to re-write the test cases.

Disadvantages of Manual Testing

Manual testing can be time-consuming, as a human performs each test without the support of automated scripts. For example, a single test case could easily take several minutes or maybe even hours to execute. Due to the human component of manual testing, it is also prone to human error. That’s why it’s vital to hire experienced testers who are thorough and quality-driven.

Advantages of Automation Testing

Automation testing is less time-consuming once you’re up and running. After the scripts have been written and the tooling implemented, running tests can be done pretty quickly.  Automation testing tends to be more accurate as there is less room for human error (assuming the test scripts are accurately written).

Disadvantages of Automation Testing

The main disadvantage of automation testing is that programming skills are needed, which raises the entry barrier and also increases hiring costs. Automation testing also requires spending more time upfront to get the tooling and scripts up and running.

With automation testing, the test is limited and restricted to the scope of the script itself. In other words, there isn’t the scope for exploratory testing or random testing as allowed by manual testing. It also means the script needs updating anytime there are changes (even small changes) to the user interface. Automation testing doesn’t mirror the mind of a human, and humans are very smart and intuitive.

Choosing Manual or Automation Testing

Each testing scenario is different. There is no “one-size-fits-all” approach as every piece of software is different, every team dynamic is different, and business needs vary significantly across the board. That said, there are some general indicators you can use to help you determine when to use manual vs automation testing.

When to use Manual Testing

As mentioned earlier in this article, manual testing is highly valuable when it comes to exploratory testing. That is when a human tester opens up the application under test and begins testing without the guidance of any test cases or scripts.

Conducting a quick smoke test is also a great example of manual testing. Here, the tester selects a small part of the software to test, to verify nothing immediately obvious has broken. Smoke testing can be done ahead of more exhaustive manual testing, or before thorough automation testing begins.

Other scenarios where manual testing is valuable to include testing how an application runs across multiple browsers or operating systems, conducting beta testing on an early release with a group of beta testers, and doing acceptance testing with the client. Learn more about different types of manual testing.

When to use Automation Testing

Automation testing has become increasingly popular due to its time-saving benefits and accuracy. However, it will never fully replace manual testing because manual testing is uniquely beneficial.

Automated testing is excellent for determining how an application can handle a certain amount of load. For example, what happens when 10,000 users attempt to log in to your application at one time? Automation testing will be able to get to the bottom of that faster than manual testing; in fact, it’s likely impossible to simulate a load test like that manually.

Automated testing is commonly used in DevOps teams to verify builds and conduct unit tests. Anytime you have repetitious tests, automation testing is a good choice.

Testing Tools

There’s no shortage of tools available to help testers perform both manual and automated testing.

Manual Testing Tools

Due to the sheer amount of testing documentation involved in manual testing, having an efficient way to manage, update, and report on those tests is key. There are numerous manual testing tools that you could find useful, but starting with a test case management tool like TestLodge would be a clear place to start.

Automation Testing Tools

Scripting tools like Selenium and continuous integration platforms such as Travis CI help optimize automation testing. API testing tools and load testing tools are also a necessary part of an automation testing team’s stack.

Skills Required

Software testing isn’t for everyone. Specific skills and characteristics are needed to be a successful tester. In general, a good software tester should have a curious mindset and be interested in technology. Excellent writing skills are also necessary as so much of software testing involves communication.

Manual Testing Skills

A manual tester should be a competent writer, a strong communicator, have a sense of curiosity, and be able to think outside the box. The more technical skills, the better, but it’s not necessary to have strong technical chops to be a good manual tester. The best manual testers are thorough and keep an eye on the details.

Automation Testing Skills

Automation testing requires more technical skills than manual testing. With automation testing, the tester is responsible for creating, updating, and running scripts that programmatically test the software. This requires the tester to be familiar with a broad set of coding languages and technical systems.

What Is Manual Testing? How To Do Manual Testing

What Is Manual Testing?

Manual testing is the process of verifying that software works as required by physically using the functions and features of an application as an end-user would, including their potential mistakes, with the aim of making sure that the software is free from defects.

There are two ways to test software; manually by a human and by automated so a computer can do it. Each method has advantages and disadvantages, but they both share the same underlying goal of aiming to ensure quality in the software under test.

How To Do Manual Testing

Understand The Requirements

For manual testing to be successful, a tester first needs to understand the requirements, which means, how the software is required to work. Documents containing all relevant information about the application under test are known as requirements, or user stories if written using that format. They help testers understand the software’s purpose, all sections to test, what the tester needs to do, and what classifies as a defect. Knowing this information before preparing to test is very useful because, as with all software testing, the main goal is to get the software as close as possible to being bug-free.

When requirements or user stories are unavailable, the tester will need to be a little more creative by looking at different sources to help them understand how the system should work.

Write Test Cases

After the requirements have been studied and understood, it’s time to write test cases. Test cases work as reference guides for testers, laying out the steps and instructions for testing the different functions and scenarios within the software application. Writing detailed test cases is essential because they help test execution run smoothly and ensure the broadest possible test coverage. Test cases should also contain enough detail so that tests can be repeated as necessary. Doing this allows future testers to conduct or rerun any tests without needing to ask additional questions.

Some testers still use Excel to document their test cases, but test case management tools such as TestLodge can help organize test cases more efficiently, and improve the productivity of a tester.

Conduct The Tests

After writing the test cases and preparing the testing environment, it’s time to begin testing. Once each test has been completed, it should be marked as having passed, failed, or skipped. When doing manual testing, keep notes on what has happened to cause a test to fail because it is useful to have access to these metrics for future planning.

Further Investigation

There are many benefits to using well-planned test cases than documenting your testing efforts, but sometimes engaging in exploratory testing between cases can bring benefits that would not necessarily have been achieved.

Exploratory testing allows testers to work without a script and follow their imaginations, responding to lines of inquiry as they appear. Going “rogue” for a while can unearth unexpected areas that could be added to test cases for the next round of testing, help investigate a failed test further, and can be useful when there isn’t 100% test coverage of a given area.

Log Bug Reports

As well as testing, the tester is also responsible for logging details of all found bugs or defects. Logging richly detailed information about the bugs will benefit the development team later. Preparing in advance by writing good bug reports helps you and your team, and will save time later if you need to answer any questions about the bugs you have found.

The bug report you create needs to have a uniquely identifiable title to help with locating it later. Include steps for replicating the bug (often the test case steps), expected and actual results, plus any relevant attachments to help the development team understand the issue such as screenshots, screen recordings, or export files.

Report On The Test Results

After running tests, being able to quickly see how things went can be pretty useful. How many tests were run? How many tests failed? How many tests were skipped? Knowing these metrics makes it easier to plan for the next steps, such as how many reruns are needed.

Why and When to Test Manually

Manual testing can be labor-intensive. Although it’s easy to say, “let’s skip it” or “let’s just automate it,” manual testing is a vital element in software building because automated testing can’t cover everything. After all, it’s humans who will be using your software, so it makes sense that humans are involved in testing your software. Manual testing finds and solves more usability issues than automated testing because it allows the tester to be flexible during the test, so they can try different options on the fly.

This isn’t to say automated testing has no value. The main benefit of using automated testing is to alleviate the tedium of repetitive tasks, including reruns. It also provides value in some areas where manual testing does not.

Closing Thoughts

Although manual testing involves much work, it is vital for ensuring a satisfying user experience and a high level of quality. A human tester is always going to find things an automated test cannot. The keys to successful manual testing include understanding the requirements of the software, writing good test cases, and logging thorough bug reports.

AI Mobile Automation Testing (Fact or Fiction)

Technology is ever-growing, and so are the various testing techniques, such as AI mobile automation testing.

A study by Kobiton showed that companies are willing to invest more and more in mobile app testing.

Mobile app testing is something many applications have to go through. It can be slightly challenging, too; as Shannon, an evangelist at Kobiton, says, “mobile application automation is challenging to achieve”; however, new trends aim to ease the process.

Mobile testing continues to increase in importance. It’s essential to have the right strategy and tools for each type of mobile testing.

A big trend I keep hearing these days is about having the ability to integrate app testing with AI and ML. This new trend will help speed the mobile testing process effectively and efficiently.

In this article TestGuild writer, Laveena Ramchandani shares how mobile app testing has evolved and how AI helps deliver this successfully.

What is mobile testing, and why is it important?

Mobile device testing is a technique for testing for functionality, usability, and consistency on mobile apps. Testing on mobile devices is done manually or assisted by automation.

Mobile testing is vital for many reasons;

  • Conducting business
  • Make sure the app works as intended
  • Make sure it’s accessible to a broad audience
  • Mobile apps usually have more users and need to work on a broader range of devices, leading to greater complexity in testing. While web apps are increasingly used on mobile devices, testing them is not quite as complex.

When it comes to mobile apps, you need to consider various things when planning your mobile app testing.

What can you do before you start mobile testing?

  • Understand your application
  • Understand your needs
  • Critical components of the application and how they function ( eg, iOS device on an Android device)
  • Automation that needs to be done
  • Framework required (XY tests and Espresso to remove flakiness, aim for hybrid frameworks)
  • Make sure your tests are running
  • Test run at a decent speed
  • Tests completed in a timely manner
  • Aim for device fragmentation native frameworks however that work for one platform( could add Appium)

The frameworks for Mobile Automation Testing

There are various frameworks you can use when performing mobile app testing; however, the following frameworks are the highly used/ recommended ones.

Is Codeless Mobile app testing the way forward?

Should you focus on script-based testing or codeless automation?

Good question?

As you’ve seen, mobile testing is still in its infancy, and many scripting issues can cause your test to become flaky.

That’s why you are seeing a lot of frameworks coming out that try to combat issues, such as the Xpath error on Appium.

The answer might be to go codeless with machine learning behind it.

For instance, the ML code can look for another identifier if a locator is not recommended or can’t be found at runtime.

This is an area where artificial intelligence plays a significant role.

The new tech trend that we’re currently seeing ourselves in is commercializing artificial intelligence.

So that is why you see more codeless, scriptless automation solutions that AI is driven,

However, with some frameworks today, you still have to do a bit of manual collation of test steps to stitch everything up and then make it work via the AI enhancements, but this can increase inconsistencies.

That’s why Shannon thinks a solution like Kobiton, on the other hand, showcases true AI-driven, scriptless automation, and it’s true scriptless and based on machine learning algorithms. And there is no need to do the manual drag and drop step.

Pros of codeless

  • With AI the algorithm learns your application
  • Robust
  • AI becomes smarter every time you use the test case over and over
  • Not time-consuming

Cons of Codeless

  • More of a top-down approach from UI to the layers below
  • Not a lot of test coverage with scriptless automation
  • Not comprehensible, you can do some API tests and e2e but not as extensively
  • No granular control of what you are trying to automate

So how does Kobiton get around some of these cons?

Nova at Kobiton

Nova AI Engine sits between the device and the application essentially. Nova aims to observe and capture metadata from a manual session to learn your application and your interactions with your application.

The aim of Kobiton here is for Nova to go faster, forward, and be flexible. If you want to go scriptless using AI Mobile Automation Testing, then Nova helps with that too:

  • Nova captures the XPath associated with every element you touch
  • Nova generates an Appium script for you
  • Now you can run your scriptless script on as many devices as you wish
  • You can run the Appium script as many times as you like after that for any device set within your chosen framework
  • You can also run your scripts via a Jenkins job or on a CI/CD pipeline.

Kobiton supports CI/CD tools and has integrated with Jenkins. It’s a “first-come, first scriptless and not so much script-based at the moment.”

For those who are not going to go scriptless, Nova provides:

  • An auto-generated script that you can use
  • An in-house Appium server that is much faster can help with scriptless testing.
  • Appium being so great and how it can envelop both native frameworks or native app frameworks, Kobiton can do the same, but it can do it three times faster, leveraging Appium scripts.

flexCorrect to help AI with script-based automation

flexCorrect is the first of its kind coming to the market.

Shannon also mentioned that this is where we see artificial intelligence helps assist script-based automation, especially when it comes to flaky and inconsistent tests.

“So flexCorrect assists in script-based automation so that when you are running your Appium script and say it fails because an element not found on Page flexCorrect will prevent it from falling. Instead, it will find the next best-fit XPath for that element in question and implement that so that your tests continue running.”

Furthermore, artificial intelligence comes into play by analyzing script-based automation.

So it’s capturing the object within the tree hierarchy of your application, and it’s also doing a manual session, or even just reruns of the test case on a real device Nova Kobitons AI engine can actually map elements across the screen, so if you’re tapping this element on the screen, it will pin that within the hierarchy and capture that XPath right there.

So that’s the two-pronged approach to how flexCorrect works in artificial intelligence, assisting script-based automation.

Also, have one prong that is again capturing the objects to capture the entire hierarchy and learning from it, analyzing it, and then the second prong of being able to map elements, map that element and pin it to the hierarchy.

So when you run that test again and say the developer added a new button, added a new dropdown, added something that word can knock out any of your Xpass or any of your technical identifiers with flexCorrect. It will correct that instance for you, ensuring that your test continues running.

AI in Mobile Automation Conclusion

To conclude as the technology continues to evolve and provide greater benefits, mobile app testing is an area where we must focus too.

AI is currently enhancing mobile app testing and is an innovation again in itself coming from a really robust artificial intelligence engine that’s running it.
Shannon says. that this is constantly being worked on with every release to really make sure that it has the utmost confidence and failures and passes and everything so that we can allow our users to know that they’re in good hands using Kobiton.

Helps facilitate your testing and make sure everything is kept running and nothing fails due to that pesky element not found on the page.

How to Create a Mobile App Wireframe

Wireframing is a crucial step in the mobile app development process. It helps provide a clear vision for stakeholders, development teams, designers, and everyone else associated with the project.

An app wireframe is a backbone for creating a successful design and building an app that users will love.

This in-depth guide explains everything you need to know about app wireframes, including how to make an app wireframe and best practices to follow.

What is a Mobile App Wireframe?

An app wireframe is a two-dimensional blueprint and visual guide that represents the skeletal framework of a mobile application. 

The wireframe stage takes place early on in the product life cycle before any actual development or design begins. This initial stage of an app project helps demonstrate how the app will work and what it will look like.

Wireframes should visually illustrate different steps in the user journey as a way to identify potential pain points before the dev team starts building. It should include all of your page elements, navigation screens, content, and main objectives. 

An app wireframe gets everyone on the same page, so the team knows what they’re building, and stakeholders know what to expect as the final product. 

Wireframes do not include any colors, stylized graphics, images, logos, fonts, or mobile app design elements. They’re simply early sketches that show how the app will be used.

You can think of a wireframe as the blueprint of a house. It contains all of the rooms, doors, windows, electrical infrastructure, and plumbing but does not include any furniture or decorations.

Why Are Mobile App Wireframes Important?

App wireframes are a crucial part of the mobile app development and design process.

Wireframing helps provide a clear picture of how end-users will interact with your app. If you can’t explain how your app idea solves the problems of your customers, then you might need to go back to the drawing board. 

Let’s take a closer look at the reasons why it’s so important to create an app wireframe.

Visual Blueprint of the App

Having an idea is great, and having a good idea is even better. But even the best ideas are useless if you don’t have a clear plan and vision.

Verbally conveying your idea to a development team and assuming they’re going to deliver what you want is unrealistic. 

But a wireframe gets your point across and makes it easier to share your vision with project teams, investors, and stakeholders.

You can’t think about funding, user testing, or other business-related decisions without a wireframe. Putting these ideas into a wireframe first will make your life much easier. 

Faster Iterations

An app wireframe helps simplify an otherwise large or intimidating development process. Breaking your project into smaller, attainable tasks is a much easier way to achieve success. 

The great part about building a wireframe is that it doesn’t take a ton of time. This helps you build momentum and get the ball rolling as you’re assembling your team, giving presentations, and pitching investors. 

Executing these iterations in the early stages of development is much easier, and you can continue building on these steps. 

Avoid Mistakes

Your app wireframe should lay out the different screen functions. 

It helps you determine where certain app features should be placed and if there’s enough room on the screen to accommodate those functions. 

An app wireframe helps you establish a hierarchy of elements before you implement the design. It’s much easier to do this on paper than after you’ve committed any code. 

Mistakes here are really easy to fix. But fixing mistakes post-development is much more challenging.

Saves Time and Money

As previously mentioned, an app wireframe helps you identify potential flaws and pain points before anything has been coded. This saves you a ton of time and money on development costs. 

Wireframes also provide your developers and designers with a clear picture of what they’re building. So starting with a wireframe can actually speed up the development process and shorten your overall timeline. 

Even things like content creation will be streamlined since the structure of your app’s screens has already been organized. Content creators and designers won’t have to ask any questions about where certain elements should be placed.

An app wireframe makes it easier to estimate costs as well. For example, if you’re outsourcing a UX/UI design team, they’ll likely provide you with a more accurate estimate since they know exactly what you’re looking for. So the chances of running over budget are reduced.

How to Wireframe Mobile Apps in 5 Simple Steps

Creating a wireframe is easy when you follow the step-by-step guide below:

  1. Map Out the App’s User Flow
  2. Organize the Mobile App Content
  3. Determine the Layout
  4. Create a Detailed Wireframe
  5. Integrate the Design Elements

Step #1 — Map Out the App’s User Flow

User flows are the backbone of wireframes for mobile applications. 

A user flow is a visual guide that showcases the series of actions a user must take to reach a specific goal. Not all user flows are linear—meaning there might be multiple paths to achieve a goal within your app.  

You can start creating a user flow by sketching your idea on a piece of paper. Eventually, you can take this sketch to the next level with a digital version of the flow.

Remember, an app wireframe does not contain design elements just yet. So you can use simple rectangle boxes as image placeholders with arrows to showcase the flow. 

You can start to think about dropdown menus or the bottom tab bar of each screen, but these won’t necessarily be included in the early sketches of UX flows. 

After you’ve visualized the flow, you can share your early concepts with others. This allows you to get feedback from your team and other people. It forces you to create each screen with a clear purpose for achieving the end goal.

If a screen does not help a user do something related to the app’s purpose, then it can be removed from the flow. 

For example, let’s say you’re designing a food delivery app. The app’s goal is to get food in the hands of users who can order from different restaurants. 

After selecting a restaurant, should the user be brought to an “Our Story” screen for that particular establishment? No. That would disrupt the flow of ordering. 

These are the types of things you need to take into consideration when you’re going through this process. 

Step #2 — Organize the Mobile App Content

Now that you have a clear vision of your wireframe design, you can start to think about the actual copy and content that you’ll use in the app. 

What is going to appear on different mobile screens? How will that content integrate with the user flow?

Using a simple spreadsheet or reusable content blocks is an effective way to organize your content. You can start to list things like headers, images, links, and anything else that will appear in your mobile frame.

For example, let’s say you’re creating a fitness app to expand your personal training business. You could put together a spreadsheet with your main app content that includes training videos, meal prep instructions, and fitness guides. 

Then you could organize that content even further by segmenting cardio exercises from weight lifting. Within a weight lifting category, you can have sub-segments for arms, legs, back, etc. 

It’s much easier to organize your content now, as opposed to later on when you’re mapping out the screen layouts. You can refer to your content list as you plug things in during the next steps.

Step #3 — Determine the Layout

Next, you can establish the visual hierarchy and interface elements of your key screens. This will eventually set up the interaction design. 

Your app layout is essentially a combination of the first two steps we’ve already gone through. You’re going to take the content from step two and integrate it with the user flows in step one. 

You can still use basic shapes and tab bar placeholders instead of using any actual copy. But you can eliminate at least some of the placeholder text or screens with headers.

For example, your home screen layout might initially include Lorem ipsum placeholder text. Now you can get rid of those placeholder headers and add the main headers from your content list. 

You can establish the hierarchy of screen elements using size as a point of reference. 

Larger buttons, text, and CTAs are more important than smaller text located at the bottom of the screen. You can play around with different variations of the screen layouts as you’re going through this process. 

I strongly recommend using easily recognizable design patterns when you’re thinking about the screen layouts. 

For example, let’s say you’re going to include a bottom tab bar navigation on each screen of your app that includes the app’s most important screens. Having a house icon for a home screen makes more sense than a random shape or icon. This is something that users are already familiar with, and they understand exactly where that button is going to take them. A smiley face icon is not appropriate for your settings page. 

Look at the example above. You know exactly where the home button and settings button are, even without any text on the page.

Similarly, these icons would not fit in the middle of the screen, but they make sense placed at the bottom navigation. 

These are the types of things you’ll have to consider when you’re mapping out the screen layouts. 

Step #4 — Create a Detailed Wireframe

Detailed wireframes go beyond a basic sketch or hand-written notes. They are often high-fidelity versions of what your app will look like, including ready-made templates for your screens. 

You don’t have to put in real images, videos, or anything like that just yet. But the wireframes should be digitalized and include the real spacing between buttons and content. 

A detailed wireframe does not need to include any logos, custom fonts, or specialty UI elements. But they are a bit more formal for sharing with stakeholders and other team members. To make something stand out, you can use bold text, sizing, or spacing. 

As you can see, there is still some Lorem ipsum placeholder text in the author bio section of that particular screen. But the sign-up screen has been replaced with the actual text.

The screen in the middle of this example shows how different book topics will be displayed on the screen, but it doesn’t actually go into detail about the genres. 

Step #5 — Integrate the Design Elements

Technically, design elements are not part of the actual process for wireframing. Design is a completely different stage in the development process. 

However, wireframing and design are so closely related that it makes sense to start thinking about it now. 

If the design isn’t your strength, you can consult with multiple designers to show you different design patterns and ideas. 

The responsive design development stages and other design elements will be implemented later on, but you can still add some of them now, depending on your goals. 

For example, let’s say you need to raise money to fund your app. Pitching the app to investors is probably better if the wireframe includes more than just black and white placeholder text. Even some design elements can make the wireframe a bit more visually appealing.

IOS VS ANDROID DEVELOPMENT – WHICH IS BETTER?

Creating a mobile app is a practical approach to expanding an existing business. In addition, this is a chance to increase client loyalty by allowing them to use your services on their smartphone or tablet.

Starting an app begins with a concept or solution to a specific problem and selects an operating system for app development.

On the market now, iOS and Android are the only two solutions worth considering.

Let’s find out which one you prefer: IOS or Android development?

Android vs iOS

Unlike in the past, when there were multiple possibilities, iOS and Android are currently the only platforms worth considering. When combined, they account for about 100% of the mobile market.

According to the most recent statistics, Android and iOS control about 97% of the worldwide smartphone industry. As a result, you should develop and deploy your software simultaneously on both platforms, as there is no reason to explore the third platform.

Unfortunately, due to time, resources, and money restrictions, this strategy may not be feasible. As a result, many entrepreneurs and businesses must consider the advantages and disadvantages of Android vs. iOS apps and launch on one platform first before moving on to the other. There are obvious distinctions between the two platforms.

According to some estimates, Android development costs 30% more than iOS development owing to the difficulties of building code that runs on a broad range of devices and screen sizes. In addition, according to one research, more than half of all Android users have an older smartphone than two years. Do you know the latest Android app development trends?

Aspects to consider while selecting a mobile operating system

When deciding between Android and iPhone app development, these are the significant considerations to consider.

They are as follows:

The availability and cost of talent

There isn’t much of a price difference between developing an iOS app and an Android app. Apps for Android written in Java are the most popular programming language on the market today, whereas Objective-C or Swift is used for iOS apps. Employing Objective-C professionals might be up to 15% more expensive compared to other programming languages. However, they only have to write for one system, i.e., iOS, and can often complete development 30-40% faster than Android developers; thus, the expenses are balanced.

Android developers must produce apps that function on various devices, whereas iOS developers are only responsible for Apple products. It’s helpful to know that Android development might take longer in terms of money and schedule.

Target audience

The percentage of your target audience who owns a smartphone must be taken into consideration when deciding between Android and iOS app development. Next, look at demographic data like age, income, and gender to gain a clear picture of your target population. This is a convincing reason to choose iOS over the others if you discover that your target market favors this platform over the others. First, you need to know how many smartphones your target audience owns and which platforms they prefer to use. 

Process of costing and reviewing

It’s helpful to be aware that getting an iOS app authorized for the App Store takes longer due to Apple’s more demanding review procedure. Unlike Android applications, which are often authorized within a day or two, iOS apps must follow a tight set of criteria.

These are some of them:

● Developed with Xcode 10.2.

● Being evaluated based on a set of technical, content, and design criteria

● Updated to be compatible with the most recent operating system

● Thoroughly tested and updated to work with the most recent devices.

While some developers’ app proposals are accepted within a few hours, there are numerous review horror stories of app submissions being stalled for weeks or even months. It’s crucial to remember that, regardless of how difficult App Store submissions maybe, if your market research suggests that your target market prefers iOS devices, this is the platform you should create first.

Monetization

The last thing to think about is your monetization plan or generating money from the app. Despite accounting for more than 75% of all worldwide app downloads, Google Play made around 88 percent less income than Apple’s app store last year (2018). This implies that selling an app via a subscription model or in-app purchases is more profitable if you create it for iOS. Ad-based monetization tactics, on the other hand, have a higher success rate in Android apps. Android developers are also growing better at driving customer spending, according to the data. Year over year, expenditure in the Google Play Store increased by 27.3 percent in 2018. Â Let’s analyze the difference between PWA and native apps.

HOW DO AVOID APP STORE REJECTION FOR APPS WITH USER-GENERATED CONTENT?

Creating an app is not easy. You might have worked on it for weeks or even months to get a version that you (or your clients) are happy with. However, this is only half the work, and the rest is concerned with getting your app live and running on the App Store.

Once you submit your app for reviews, it takes about 24-48 hrs for you to get a response from the App Store’s review team. Apple is infamous for its closed ecosystem and tight control. Any deviations from their app guidelines will warrant immediate rejection. The whole process is even more rigorous for apps that accept user-generated content.

What if Apple rejects your app?

The first thing to do is go through the rejection email carefully. Usually, the App Store team gives a detailed description of what has gone wrong. 

For example, Suppose you violated section 1.2 of App store guidelines which deal with User-Generated content. In that case, this is the typical response mail you will receive:

Your app enables user-generated content but does not have the required precautions in place.

Next Steps

Please revise your app to implement all of the following precautions:

  • Require that users agree to terms (EULA). These terms must make it clear that there is no tolerance for objectionable content.
  • Have a method for filtering objectionable content.
  • Have a mechanism for users to flag objectionable content.
  • Have the ability to block abusive users from the service.
  • The developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content.

From this message, it is clear that your app was rejected for not providing enough features for users to control what they wish to see inside the app. Start building the solution from here.

Whatever be the reason for your rejection, the great thing about App Store is that it has a vast developer community, and most issues are well-documented. So even if you don’t get your answer from the email, there are multiple forums, guides, or agencies that can help.

Remember, the benefits of having a mobile app for your business far outweigh any minor inconveniences you might have during its development. So stick to it.

Why are ‘special guidelines’ for user-generated content required?

Consider you are a team of 5 people managing a social media app with 10,000 active users. Each user, on average, shares one post a day in the form of either text, image, or video. That’s about 10,000 content pieces in 3 different formats that your team has to go through every day to find out if they are within the App Store guidelines! 

Now think about the case where you have a flag/report button on each content. Regulating your app becomes much easier with users actively participating in removing anything that doesn’t fit their taste (and your policies in the process). You can even prioritize the user reports- content that receives the most flags in a specific timeframe requiring the greatest attention and vice versa.  

This level of app self-cleansing is why the App Store ‘Special Guidelines’ exist. It prevents the proliferation of offensive content like pornography, objectification, threats, and bullying. 

How do you prevent UGC Appstore rejection?

If this is your first time creating an app with User-Generated content, keeping in mind these 7 points will drastically reduce any chance of the App Store rejecting it:

1. Written policy against objectionable content in T&C

It is essential to inform your new users about the app’s policies regarding user-generated content well in advance. Adding a section about this in the terms and conditions is the best way to go about it. No new user should be allowed to sign up without accepting your app’s T&C.

Your App’s T&C should elaborate on the following two points in much detail:

  • Respecting other’s rights: Dealing with privacy, IP, copyrights, spam, bullying, harassment, and defamation
  • Safety: 3rd party apps, external linking, use of bots and crawlers, soliciting login information, and similar infringements

2. Providing a flag or report button for objectionable content

The App Store requires you to provide a mechanism where users can flag or report objectionable content. There will be a 24 hr window before which you need to review the content and take appropriate action.

If the content is deemed inappropriate, you must remove it and warn or suspend the violating user, depending on severity. 

3. Provision to filter objectionable content

It is also good practice to allow users to hide content and users they don’t want to see. Providing a simple ‘hide this content’ or ‘Do not show me again’ button should do the trick. These allow users not to see certain content which might not otherwise warrant a report or a block. These also reduce considerable strain on you or your moderators by reducing the number of false reports.

Explore Al-based content filtering systems for prominent apps with a large user base. These includes:

  • Using AI-bot to scan text-based content to find banned words
  • Using speech recognition software to detect hate speech in podcasts or videos 
  • Photo filtering to find potentially objectionable images

4. Provision to block or report user

Similar to content, there must also be a provision for users to block or report other users. Moderators must then check the offending user’s profile for guideline violations and temporarily or permanently ban the user if required.

5. Add contact information

The Appstore’s UGC guidelines state that your app should have your official business contact information or support information so that people can easily reach you. A simple contact form will suffice for all intents and purposes, but you can go a step further by adding a help center on your app. This page will contain the most common issues and FAQs, apart from contact details.

6. NSFW content

‘Incidental mature’ content is permitted on the App Store as long as they come from a ‘web-based service’. This is why 9GAG is allowed to host an ‘NSFW’ section in their app. Such content should be hidden by default and only be allowed to turn on from the app’s website.

7. Other General guidelines you should know about

Apart from the above-mentioned specific guidelines for apps with UGC content, there are also a few general guidelines that you must keep in mind before submitting your app for review:

  • Proper age-rating 
  • No inappropriate content
  • Shouldn’t imitate or copy another app
  • Have a strong Privacy policy 
  • Have transparency in user data usage
  • It should be stable without bugs and crashes
  • Remove any broken links or dummy content
  • Compatibility across various devices and iOS versions
  • Shouldn’t have any private API
  • The app should not be slow
  • Accurate and up-to-date meta information

THE MOST POPULAR WEB APPLICATION DEVELOPMENT PRODUCTS TODAY

Today’s web application development industry is one of the most competitive and inventive. New programming languages, frameworks, platforms, products, and tools are released every day. So it’s no surprise that even experienced coders find it challenging to stay updated.

Furthermore, it’s getting increasingly popular since it’s less expensive to create, has many features, and is quite adaptable. Although it has advantages and disadvantages, you will discover that the advantages exceed the disadvantages.

The purpose of this article is to inform you about the most popular web application development products today. When you have web application development services, the procedure will be simple. Moreover, these tools will help you speed up and simplify your web development process.

Here is the list of Most Popular Web Application Development Products Today:

Chrome dev tools

Google Chrome provides several features that can assist with web application development. These are incorporated within the browser and are helpful for web developers. For example, users of DevTools will be able to examine messages right in their console; execute JavaScript in real-time without having to write a single word of code. This might be useful when solving issues or speeding up a website.

For any web developer, Chrome DevTools is a must-have. The performance panel allows you to improve site speed, monitor runtime performance, identify forced synchronous designs in Canvas documents, and investigate Network activity quickly due to its built-in Developer Tools feature. 

Furthermore, it also has security features like identifying security issues and detecting Web page errors.

AWS Cloud9

AWS Cloud9 is a cloud-based integrated development environment (IDE) that helps you write, execute, and debug various programming languages like JavaScript, Python, C, and PHP using only a browser. It was open-source in 2010. However, in 2016, it was bought by Amazon Web Services (AWS).

AWS Cloud9 also allows you to share your development environment and code with your coworkers in real-time. It saves you time and dramatically enhances the quality of your work because it comes preloaded with over 40 programming languages. File dragging, debugging, and code completion recommendations are valuable features.

Angular 

Angular is a TypeScript-based programming platform. It contains everything you need as an all-in-one set of libraries and tools for creating web apps that can expand from startups to huge enterprises with many developers. 

It also includes a component-based framework that aids in creating scalable database-driven websites without the need to write a lot of code, comprehensive form management solutions such as sanitization and data validation features, and routing capabilities that make developing easier by providing readymade components. With this fantastic toolbox, you will not have to go far to work on tasks.

Bootstrap 

The Bootstrap toolkit is a set of HTML, CSS, and JavaScript development tools.  This desktop tool is handy for creating Bootstrap-based responsive websites. It comes with various components that you may drag and drop to make responsive web pages. 

The app’s framework is Bootstrap. It creates semantic HTML that is clear and easy to read. The app offers many premia, fully responsive themes, which you may alter. In addition, each design comes with various pages and widgets that you can mix and match to create your ideal website. 

Many stunning components are included in Bootstrap Studio for creating responsive pages. Headers, footers, and galleries are all included in the design. Slides and essential components are also included. Bootstrap Studio can tell you which Bootstrap components are compatible.

ASP.Net 

Microsoft’s ASP.Net framework is a web application development platform. It is employed in the development of web-based applications. 

The initial version of ASP.Net was launched in 2002. The initial release of ASP.Net was version 1.0. Version 4.6 is the most recent version of ASP.Net. The HTTP protocol is intended to interact with ASP.Net. This is the universal protocol for all web apps.

ASP.NET is a module of the Microsoft.Net platform. ASP.NET applications are compiled scripts created with the.Net framework’s flexible and reusable components or objects. These scripts can access the whole hierarchy of classes in the.Net framework.

CodeLobster 

CodeLobster is a handy and cross-platform IDE that is also free.  Its primary purpose is to make creating PHP websites more accessible and faster. CodeLobster has been on the market for a long time, and each year it attracts a growing number of new users.

CodeLobster doesn’t work with PHP files. However, this IDE allows developers to modify CSS, HTML, Javascript, and Typescript files. Furthermore, it can give contextual help for any programming languages supported.

CodeLobster is likewise a highly user-friendly and straightforward tool. It combines a variety of essential elements into a single, well-organized location.

Visual Studio Code

Visual Studio Code is a “free editor that assists programmers in writing code, debugging, and correcting code using the intelli-sense approach.” In layman’s words, it makes it easier for users to develop code. Many people claim it’s half an IDE and half an editor, but that’s up to the developers to decide. 

Any program we use is based on code that runs in the background. Traditionally, coding was done in traditional editors or simple ones like notepads. These editors used to give simple and basic assistance to developers.

HOW TO CALCULATE YOUR WEB APP DEVELOPMENT COST DOESN’T HAVE TO BE HARD

Are you looking for tips to calculate your Web App Development Cost? If yes, you must read this article to learn about the cost of web app development.

Web app development is essential for every business as it has several benefits. But it is necessary to calculate the cost of web app development to make a budget for it.

People new in this field who wanted to develop their first web application found it challenging. But it is not as hard as you expect. In this article, you will get essential and valuable tips that will help you to calculate web app development costs efficiently.

Factors that affect web application development cost estimation

You might think that web developers only decide costs with their minds. But it is not correct; web app development costs depend on several factors, stages, and requirements. This section will tell about essential factors that affect the price of web app development.

  1.  Complexity

The more complex pages you want, the more cost will be needed. The difference is decided based on design, animation, and more. If you plan to make your application unique, you must spend more on it.

App developers and designers need more time and effort to make an app with solid UI or UX design. That is why they ask for more money. 

They need up to 20 hours to design simple landing pages, which cost up to $1000 based on vendor rates. If you need more complex pages in your app, it will cost up to $5000 as they will add 3D animation, UX design, and more. 

  1.  Developers area

The cost of web development differs from area to area. Countries like the USA, Canada, and more are charging high from other countries. At the same time, some countries of UKs are offering the lowest cost for web app development services.

  1.  Deadlines 

The deadline of submitting a web app also affects the cost of it. If you need it as urgently as possible, app developers will charge extra for the urgent delivery of the app.

  1. Hiring teams

The development of a web application is not a single person’s work. You have to hire some members to build a web app. Business analysts, frontend developers, backend developers, database engineers, and more are required for this team.

You do not have to hire all of them. You have to hire some of them, depending on your requirement. So the number of members in your web development team will also affect its cost as the price of each member differs.

Stages of web app development and estimated cost of web development

The process of web development goes through different stages. However, all stages are necessary and have their cost. Therefore, this section will get a web application development cost estimation of every step and detail of every stage.

  1.  Research 

You must build an idea of your web app before hiring a web app development team. First, the research is necessary to know the market and needs of your target audience. Then, you can conduct your research. Otherwise, if you hire a web app development team, they will charge up to  $25000.

  1.  Discuss requirement 

If you have conducted your research for your web app, you must share your research with your web app development team. It will save the cost of research for your web app.

  1. Design 

Designing stage is essential in the web development process because the app’s design is the first thing your user notices on your app. You do not have to compromise at this stage as a bad quality design can be a reason for failure for your app.

Developers and designers spend a lot of time building attractive and unique designs. This stage takes 3 to 6 weeks, and the cost of designing starts from $50 and goes up to $50,000. However, the cost of designing is dependent on the complexity of the app.

  1. Development phase

The development stage is crucial as front-end developers and back-end developers work to turn the ideas and design into a web app using the framework and tools of coding.

The time of this stage is not fixed as it depends on the app’s complexity. However, the cost of this phase will start from $5000 to $50,000, depending on your requirement.

  1.  Testing 

Testing is necessary for all types of apps. You must test all the features of the app before launching it. Testing can show minor errors and significant errors in your app. 

This stage will take 1 to 4 weeks, and you have to pay $500 to $50,000  to testers for this phase.

Estimate the cost of different app category

The development of apps is divided into three types. The cost of app development also depends on the type of application you want. There are the following types of apps –

  1. Simple app – these apps are the basic set of functions, simple landing pages, and straightforward designs. These types of apps take about one month to build. The cost of these apps starts from $500 and goes up to $15000
  2. Medium web app – these apps are more challenging to make than simple apps as they have interactive pages and lots of content. It takes 2 to 3 months in the building process and costs $15000 to $60000
  3. Complex apps – Complex apps are the hardest to build as they have a high level of complexity like exclusive CMS, excellent designing of landing page and layout, and more. The designing of these apps is also challenging. It takes almost six months to make, starting from $60,000.

THE 5 BEST THINGS ABOUT A SAAS DEVELOPMENT FRAMEWORK

Are you planning to deploy SaaS to your business? Are you confused about whether you should deploy SaaS to your business or not? Then this article will clear your confusion as you will get the five best things about SaaS in this article.

The demand for SaaS is increasing day by day in the market. As a result, most companies use SaaS software instead of traditional software. 

The high demand for SaaS in the market is that SaaS software doesn’t need any extra hardware, and the development team does. However, you need an internet connection and a web browser to deploy it to your business environment. 

This is just one good thing about SaaS; you will get to know more about the benefits of SaaS in this article. In addition, this article will also give quick information about the best PHP framework for saas.

What is Software as a Service (SaaS)?

Software as a Service, also known as SaaS, licenses software on a subscription basis. SaaS providers give the software to companies or users who need software for their business needs. Companies and users pay the subscription charge to the SaaS provider to use their software.

 The SaaS is part of cloud computing along with several other services. SaaS provider has delivered several business applications, mobile applications, payroll processing software, CRM software, and more. SaaS is also known as on-demand software as SaaS providers give software according to their client’s demands and needs.

What is the best PHP framework for saas?

While developing a SaaS product, the developer faces many challenges. It is hard to find the best PHP framework for saas. Every organization has to know about the framework of SaaS before deploying it to their company.

Laravel is the best PHP framework for saas. It is an open-source software framework. It is considered the best framework as it has several benefits, including model view control architecture, modular packaging, etc.

So make sure to choose SaaS products developed with Laravel Framework.

Differences between SaaS and on-premise software

When choosing software for your business, one is SaaS, and the other is on-premise software. SaaS and on-premise software are almost the same, but both have several significant differences, which you will learn in this section.

On-premise software comes with a license certificate. Software licenses are limited to one user or company. Due to this, the cost of on-premise software is too high. The user or company has to make a one-time payment to purchase this software. Then they can use SasS without any problem and compensation.

On the other hand, SaaS companies provide subscriptions on a monthly and yearly basis. As a result, users or companies have to pay for the subscription of SaaS products without spending large amounts on licensing software. 

Many individuals don’t require software for life, and then SaaS is the best alternative in this case, as one can discontinue SaaS after completing their need. 

This is just the beginning of the benefits of the SaaS model. You will get more detail about the benefits of the SaaS model in the next section.

Five best things about SaaS development frameworks

The SaaS model is an alternative model to traditional software. You only need an internet and web browser to deploy SaaS solutions to your business. It is less costly than traditional or on-premise software, and the benefits –

  •  Save money

You can save more by deploying SaaS software to your business. SaaS resides in a multi-tenant environment resulting in the less upfront cost of purchasing and installation. Apart from up costs, you can also save on maintenance and upgrade costs.

SaaS also saves hardware cost as it does not require any hardware for use; it is easily deployable in your business environment. In addition, you do not have to pay for the unused feature to SaaS Providers as they only charge for the feature you are using.

  •  Time-saving

This software also saves your time as SaaS products require less time than on-premise software for maintenance and installation. On-premise and traditional software needs time to develop and install the software.

On the other hand, SaaS has already installed and configured software on the cloud. SaaS providers will give you access to their software or application, and you can access the SaaS software in a couple of hours. This will save your time in the installation and configuration of the software. 

  •  No particular space is required.

You can use SaaS software from anywhere, even from your home. You do not need to visit a particular area to access this software. In addition, the SaaS system offers the option of remote access.

It is only necessary to have fast-speed internet and a web browser to access SaaS. SaaS products are helpful in the work from home. Anyone can access SaaS products from anywhere.

  •  Flexibility 

 Relatively more flexible than other software. You do not have to purchase an additional server. You have the flexibility to scale up and down in your software based on your requirement.

  • Easy to adapt

The adaptation rate of SaaS solutions is significantly higher than traditional software. The learning curve of SaaS products is less means more efficiency for employees. Software-based SaaS is easy to handle, and some employees can take it alone.

That is why the adoption rate of SaaS solutions is very high. The High-efficiency rate has become one of the best things for developers and companies.

Software development Strategy Guide for Scaleups

How to define project definition?

Scaling up your business requires a change of approach toward project definition. In the context of software, we refer to it as all the aspects that need to be covered during the process of planning and execution.  A good project definition should answer the following questions:  

Why?

All projects should start by providing their business justification, a prerequisite to initiating any project. We can see this phase in almost every project management approach, including PRINCE2, DSDM (Dynamic Systems Development Method), or even AgileSHIFT. The latter one, which is relatively new to the market, distinguishes a phase called “Startup” which asks if the project is worth doing

What?

Everything that needs to be done during the project. The scope of work has to be established before the project starts. As change is a part of every software-based project one has to take it into consideration when defining technical and system infrastructure, and the rules and procedures which will be used to operate the software. There is also a need to provide your team with training on maintenance or new organizational procedures introduced after scaling. 

Who?

There is a need for a simplified structure within the team, with a clear set of responsibilities assigned to every person. 

When?

A project definition has to include both a general and a detailed (with every task required) timeframe allowing the team and all stakeholders to track the progress. 

How to define the project scope?

Even if you have vast resources, without a well-defined project scope there is little chance of success. So what is a scope and how do you define it when you have to make frequent changes to your product during the software development process? In simple terms: by defining scope we mean adopting a clear vision and an agreement on the deliverables expected from the project.

While defining the scope you have to prepare a detailed description of what the project is supposed to achieve and what it cannot accomplish. Of course, in today’s world changes to the project are inevitable, especially if you assume scaling up. To deal with that situation project managers use project scope management which includes defining project needs, understanding the project objectives, and the project scope definition. 

By using Work Breakdown Structure (WBS)Product Breakdown Structure (PBS), or Resource Breakdown Structure (RBS) you can determine the impact of the change on the project scope.

These structures identify the features, components, or resources that would need to be added, changed, or deleted during the lifecycle of the project. Doing so will help to avoid scope creep. Furthermore, you must frequently update your project scope and communicate any changes to all stakeholders. 

Tips:

  • Use WBS, and PBS RBS to identify any changes that can impact the project
  • Update your project scope frequently 

How to re-organize a software development model when the product continually changes?

To maintain both high-quality and high value when the product continually changes there is a need for a re-organization of the software development model, which means choosing the right methodology, preferably the agile one (Extreme programming, Scrum, etc.) When it comes to requirements, project managers using Scrum tend to freeze the model for the current iteration so developers have a certain level of stability, although XP and DAD practitioners allow a change during the iteration. Whichever you choose, it is important to bear in mind that it may result in moving some requirements to the next iteration.

When working on the software project, stakeholders are responsible for defining and prioritizing new requirements, whilst developers are in charge of estimating the effort it takes to implement them. As many examples show, dealing with smaller requirements is easy to estimate, while bigger ones can be challenging.

So how to manage more difficult requirements? You must reorganize them into smaller and more manageable parts, so they can be implemented within a single iteration. As for iteration itself, it has to be shorter than in Scrum because it reduces the feedback cycle, making it easier to stay on track for both developers and stakeholders. 

Tips:

  • Incline toward Agile rather than traditional methods. 
  • Try to manage any change to requirements within one iteration.

Software Development Outsourcing Budget: What to Consider?

When it comes to software development outsourcing, most people associate high-quality work with high prices. However, those who have outsourced IT services before are familiar with their time and budget-friendly benefits. So, whether you need a custom software development service or wish to work with freelance developers for web/mobile application development, you will find several options to fit your needs. If you’re on the lookout for an outsourcing company or vendor to provide you with the best services and value, this list will be extremely useful.

Before you hire someone for IT-related services, you should consider several factors that will play an essential role in planning the budget for such operations. Once you’ve carefully defined the budget, the benefits of outsourcing are endless. 

Let’s take a look at the factors you should consider:

1. Average Cost of Software Development Outsourcing

Software development outsourcing companies typically charge by the hour, and their rates can be anywhere between USD $20 and $190 per hour, depending on the region and the seniority level of the specialists. The type of outsourcing company you choose and their experience will determine the total cost you’ll pay for your work.

It’s best to check the vendor’s operational maturity level, list of services they offer, the quality of their work, and their work ethics before moving forward with the contract. More money often means higher quality, but that’s not always true. You can ask the vendor to provide work references and check online reviews, if available, before deciding. Additionally, there are four specific pricing strategies to consider before outsourcing software development services:

Time and Material Plan: Following this strategy is best if you have not yet defined goals, product features, specifications, and strategies. The total price of the project will be determined after completion and consideration of the time and effort dedicated to development services.

Fixed Price Plan: If you have clear goals and have agreed on all the deliverable details and deadlines, the vendors or freelancers will provide you with a fixed price. This pricing model is not flexible and any changes in the project will lead to cost adjustments.

CAP Plan: the CAP plan has features of both the pricing models mentioned above. While it is flexible and the project requirements are discussed in advance, there is an upper budget limit set by the client that the parties cannot exceed.

Monthly Flat Rate Plan: As the name of the plan suggests, if your vendor offers this pricing plan, you will pay a fixed monthly rate no matter how complicated or straightforward the software development process is. Typically, companies use this pricing plan for short-term services and when the scope of work is clear for both sides.

2. Evaluating Needs and Company Resources

Which IT services and operations will you need to outsource? If you need a complete software development project, including development, UI/UX design, quality assurance, project management, etc., you will need to outline such needs from the outset.

If you decide to invest in IT outsourcing services without a clear goal, the project processes will not be optimized, and you will not get the best results from the services provided to you. It will be best to talk with the vendors and tell them which services you require in particular. An experienced service provider will conduct thorough research to identify product specifications and requirements before quoting a price.

3. Setting Expectations before Research

If your priority is finding vendors with the lowest rates, and you initiate your research based only on costs, there’s a higher chance that you’ll end up with an unqualified vendor. It’s always best to set criteria and a list of expectations (not just price) before conducting research.

First, you must analyze factors such as communication, management, and other processes and define the expectations of your ideal partner. Then you can conduct research to find a suitable software development outsourcing company.

4. Defining the Communication and Cooperation Model

Several companies report poor experience when outsourcing because communication issues overshadow the benefits of outsourcing. The communication gap is usually found when you hire off-shore outsourcing vendors. So, analyze how well the vendors understand your company goals and needs from the outset.

Additionally, following a specific cooperation model, such as a dedicated team, time and material, or fixed price, will make the services better for both you and your vendor. Before you set a budget, you need to analyze companies that offer clear communication platforms and control over the project. Ask vendors for their quotes so you have a clear idea of what they charge for scheduled reporting throughout the project. Poor communication can lead to delays and errors, which can cost your company more in the long run.

5. Examining Several Payment Models for Outsourcing

Choosing a payment model will help you consider all factors and apply them to a specific payment plan to calculate your budgeting needs. 

Additionally, you can select either a fixed-fee pricing model or a per-hour pricing model. The model you choose will depend on the type of services you require and the contracted period. For example, a short-term plan can be based on a monthly flat-rate plan. In contrast, a long-term plan could follow the time and material pricing strategy. It’s best to discuss this with your vendor and find the most suitable payment model for a specific project.

6. Short-Term vs Long-Term Contracts

Depending on the extent of the work and the services you require, you will need to determine whether the company requires a long-term or short-term plan. This will help you greatly in managing expenses and setting a budget according to your needs.

A short-term plan typically covers portions of a service or a smaller project, while the long-term plan will cover all aspects of a service or department and typically include relatively bigger projects. It would also be worth evaluating whether carrying out these operations in-house can be completed within the specified budget, thereby offering better value for money.

Determining whether your goals are short or long-term will help you communicate with the vendors clearly and precisely. You will also be able to set a budget according to pricing models and the length of the project before work begins.

An In-depth Look at C++ vs. Java

Countless articles compare C++ and Java’s technical features, but which differences are most important to consider? When a comparison shows, for example, that Java doesn’t support multiple inheritances and C++ does, what does that mean? And is it a good thing? Some argue that this is an advantage of Java, while others declare it a problem.

Let’s explore the situations in which developers should choose C++, Java, or another language altogether—and, even more importantly, why the decision matters.

Examining the Basics: Language Builds and Ecosystems

C++ launched in 1985 as a front end to C compilers, similar to how TypeScript compiles to JavaScript. Modern C++ compilers typically compile to native machine code. Though some claim C++’s compilers reduce its portability, and they do necessitate rebuilds for new target architectures, C++ code runs on almost every processor platform.

First released in 1995, Java doesn’t build directly to native code. Instead, Java builds bytecode, an intermediate binary representation that runs on the Java Virtual Machine (JVM). In other words, the Java compiler’s output needs a platform-specific native executable to run.

Both C++ and Java fall into the family of C-like languages, as they generally resemble C in their syntax. The most significant difference is their ecosystems: While C++ can seamlessly call into libraries based on C or C++ or the API of an operating system, Java is best suited for Java-based libraries. You can access C libraries in Java using the Java Native Interface (JNI) API, but it is error-prone and requires some C or C++ code. C++ also interacts with hardware more easily than Java, as C++ is a lower-level language.

Detailed Trade-offs: Generics, Memory, and More

We can compare C++ to Java from many perspectives. In some cases, the decision between C++ and Java is clear. Native Android applications should typically use Java unless the app is a game. Most game developers should opt for C++ or another language for the smoothest possible real-time animation; Java’s memory management often causes lag during gameplay.

Cross-platform applications that aren’t games are beyond the scope of this discussion. Neither C++ nor Java are ideal in this case because they’re too verbose for efficient GUI development. For high-performance apps, it’s best to create C++ modules to do the heavy lifting and use a more developer-productive language for the GUI.

How Long Should an Audit Report Be?

Is most internal audit reports the right length? For many consumers of audit reports in the executive suite and boardroom, the answer is probably that they’re “too long!”

Audit reports may run to extraordinary lengths these days. For example, I recently talked to one organization where they could easily extend over a hundred pages. One hundred pages are clearly too long for anybody to rationally expect our stakeholders in top management and on the board to want to read them. When are there 100 pages of value, actionable information, in an audit report?

So, is the answer ten or twenty pages? Is it two or three? Let’s tackle the question in a different way.

Audit reports are a communication vehicle. The IIA Standards do not require that we write an audit report. Instead, they require that we communicate the results of our work to our stakeholders. So, a better question is: What should we communicate?

When is Will It Stop Hurting?
When you visit the dentist because you have a toothache, do you want even a three-page report? Probably not. You want to know: (a) Can he or she stop the pain? (b) When will that be done? (c) Is there a serious problem? And (d) What is this going to cost me? You don’t want to be asked to read a recap of your dental history, the status of recommendations from your last visit, or a report on the depth of your gums. You want to receive the information you need, concisely and clearly written, without wasting a minute of your time.

What about your executives and board members? What information do they want to get from you? They want to know:

  • Is there a problem that is serious enough to potentially affect the organization and the achievement of its objectives in a material way? Is there a problem I need to worry about at my level?
  • Are the right actions being taken?
  • Is there anything I need to do personally?
  • Is there anything I need to make sure others are doing?

So why do we include more? Is it because we feel a need to justify our existence? I know of chief audit executives who insist that every audit report has at least one finding and recommendation. Why? If you have this need, this irrational compulsion, stop!

Is it because the report is a form of documentation, or because it is really being written for a regulator rather than the executive readers? Both are equally wrong.

The Elevator Version
Imagine this. You enter the elevator at your company’s head office and are greeted by your CEO. She asks you about the audit your team recently performed of the Treasury function, saying that she is interested in the results. Do you tell her about the background of the audit? How about your scope and objectives? Do you list all the medium and low issues? Or do you just tell her whether there were major issues that merit her attention, whether management is taking the right corrective actions and any other insights that would be of value to her?

So why do we put more than these essentials in a written audit report? Why hide valuable, actionable information in a haystack of unnecessary detail? The length of the audit report, if one is even needed, should be just enough to tell the consumers of the report what they need to know—and no more.

Ah, I can hear you saying that the report has to include all the findings so you can make sure management owns the issues and will take necessary corrective actions. But do the executives and board members need to see that level of detail in the report? Weren’t these all discussed and agreed upon at your closing meeting (and if not, why not)?

Send a note to those present at the meeting, confirming the discussion and the corrective action details (who will do what by when, and other details). And then keep what you send to the executives and the board limited to what they need to read and no more.

Make it easy for them to pick up your reports promptly, digest the actionable information, and take whatever actions are needed—now when they are needed. Make it easy and not hard for them to read, understand, and take any necessary actions.

If you don’t waste their time with trivia when you have something to say they are far more likely to listen.

What say you? Can we cut most audit reports back to half a page? Let’s hear your thoughts in the comment section below.

Internal Audit Isn’t the Brakes, It’s Part of the Navigation System

I have always been on the lookout for clever ways to describe an internal audit’s role in an organization. Elevator speeches are fine when you have 60 seconds to describe the value your profession brings to an uninformed bystander. I even shared some ideas for the elevator speech in a blog earlier this year. However, an elevator speech doesn’t hold a candle to a well-crafted sound bite that will leave a lasting impression.

One of my favorites used to be “internal audit is the brakes that allow the organization to drive faster.” The reasoning behind this analogy is that brakes are a critical component in a vehicle. To be sure, they are used to prohibit a vehicle from moving. But more importantly, brakes are crucial to maintaining control of a vehicle. Of course, well-resourced, independent internal audit functions add little value if they impede an organization’s ability to take risks and achieve results. But they add value when, like brakes on a car, they empower management and the board with information to slow down or stop if critical risks lie ahead.

Over the years, I have come to view the “internal audit-as-brakes” analogy to be a bit outdated. It envisions internal audit as being primarily control-focused. Today, internal audit provides much greater value than merely a set of brakes. After all, a vehicle with an outstanding braking system can still end up in the wrong place. Brakes are great for stopping or slowing down. However, they do little to help change course. Internal audits in the 2020s must help create – not just protect value!

I believe a more powerful analogy is that an internal audit is a critical component of an organization’s navigation system. Consider the value of a modern navigation system. Once the departing and arriving locations are entered, a navigation system provides timely and crucial feedback on the progress of the journey. The friendly voice provides turn-by-turn advice on reaching the destination. It recognizes when a turn has been missed and quickly alerts the driver to “make a legal U-turn.” It can be programmed to recommend routes that are faster, less congested, or avoid tolls. Some alert the driver when the speed limit is being exceeded, or the vehicle is being taken on unsafe roads.

Much like the navigation system in a vehicle, an internal audit shows its powerful value by:

  • Providing assurance that the organization is progressing on the course charted by management and the board.
  • Provide recommended corrective actions when the organization is of course (please make a legal U-turn).
  • Identifying risks in advance (much like a navigation system warns of an accident or road congestion ahead).
  • Alerting management and the board of compliance risks/failures (think excessive speed).
  • Providing assurance that the organization has “arrived at its destination.”

To succeed, organizations in the 21st century must manage risks – both internal and external, whether related to finance, operations, strategy, technology, regulations, or reputation. While organizations are raising the bar on effective risk management, executives face extraordinary headwinds spawned by a turbulent environment in which risks materialize virtually overnight. In the past five years, we’ve faced the most extraordinary global pandemic in more than a century, more global financial turmoil, cybersecurity breaches that even target our infrastructure, corporate failures induced by toxic cultures, the #MeToo movement highlighting sexual assault and harassment in the workplace, and more. In the immediate future, we are facing the prospect of severe supply chain disruptions, inflationary pressures not seen in 40 years, and likely more nasty surprises from COVID-19. Relying on a good braking system will be inadequate to navigate the hills and valleys that lie ahead. Instead, organizations need strong navigation systems with well-resourced and independent internal audit functions fully integrated to succeed.

Granted, my updated analogy may be oversimplified. Strong internal audit functions add value in a multitude of ways, and we are never more critical than management and the board in navigating risks that our organizations face. However, I find it is useful to think through analogies such as this one so that I can better articulate the internal audit’s role in ways that everyone can understand.

I welcome your thoughts.

Board of Directors – Is One Required For a SOC 2 Audit?

Upon scanning through the Common Criteria for a SOC 2, it doesn’t take long to come across criteria related to governance and the overall control environment. In particular, Common Criteria 1.2 (CC1.2)/COSO Principle 2 specifically addresses the role and expectations of the board of directors to provide oversight of internal controls. For small businesses or less mature organizations, this can be a potential hindrance in moving forward with a SOC 2. However, is a formal board of directors absolutely required to successfully address this criterion for a SOC 2 examination? Are other forms of governance sufficient? The purpose of this post is to examine this requirement in relation to a SOC 2 report and its application for organizations where a board of directors is not required or is not feasible or even unwarranted based on the nature of their entity.

What is a Board of Directors?

In the traditional sense (i.e. in relation to a corporation), a board of directors is a group of individuals, elected by shareholders, who form the governing body of the company and oversee management and the strategic direction of the organization. The board typically consists of internal executives as well as outside directors who are not employed or engaged with the organization. The board of directors makes decisions on behalf of the company and its shareholders.

When is a Board of Directors Required?

Certain organizations, such as public companies and S and C corporations, are legally required to have a board of directors in place. This is further defined by state laws. The board composition and roles and responsibilities are addressed in articles of incorporation, bylaws, and/or company charters. As such, public companies and corporations are well-positioned to satisfy requirements related to governance performed by the board of directors. However, limited liability companies (LLCs) and sole proprietorships, for example, are not required to have a board of directors. These organizations may elect to have a board of directors, but some may find it too costly or unnecessary to form a board of directors with independent board members.

What is the SOC 2 Requirement for a Board of Directors?

As set forth in TSP section 100, 2017 Trust Services Criteria for Security, Availability, Processing Integrity, Confidentiality, and PrivacyCC1.2 states:

“The board of directors demonstrates independence from management and exercises oversight of the development and performance of internal control. The following points of focus, specified in the COSO framework, highlight important characteristics relating to this criterion:

  • Establishes Oversight Responsibilities — The board of directors identifies and accepts its oversight responsibilities in relation to established requirements and expectations.
  • Applies Relevant Expertise — The board of directors defines, maintains, and periodically evaluates the skills and expertise needed among its members to enable them to ask probing questions of senior management and take commensurate action.
  • Operates Independently — The board of directors has sufficient members who are independent of management and objective in evaluations and decision making.
  • Supplements Board Expertise — The board of directors supplements its expertise relevant to security, availability, processing integrity, confidentiality, and privacy, as needed, through the use of a subcommittee or consultants.”

As stated, the criteria require that a board of directors be in place to provide adequate supervision and oversight of the organization. There appears to be little wiggle room when contemplating the need for a board of directors when engaging in a SOC 2 examination. However, the characteristics called out in the points of focus are not exclusive to a board of directors. A management team, or even an owner-manager, depending on the complexity of the organization, could fulfill the characteristics noted above. It seems reasonable that other forms of governance, depending on the nature of the entity, could provide adequate oversight where a board of directors is not in place.

Are There Alternatives to a Board of Directors?

Per TSP section 100, 2017 Trust Services Criteria for Security, Availability, Processing Integrity, Confidentiality, and Privacy, the AICPA offers a broader definition of a board of directors:

“Individuals with responsibility for overseeing the strategic direction of the entity and the obligations related to the accountability of the entity. Depending on the nature of the entity, such responsibilities may be held by a board of directors or supervisory board for a corporation, a board of trustees for a not-for-profit entity, a board of governors or commissioners for a government entity, general partners for a partnership, or an owner for a small business.”

Based on the definition provided by the AICPA as noted above, those with responsibility for overseeing the entity are not confined to the traditional board of directors model. Rather, the AICPA recognizes that different forms of governance, depending on the nature of the entity, may be sufficient for the organization to achieve its services commitments and system requirements. So, yes, different forms of governance, depending on the nature of the entity, may be sufficient as an alternative to a board of directors

For example, for a less complex organization with fewer personnel, a service auditor may conclude that a senior management team or executive committee provides sufficient oversight of the company and that the achievement of the service commitments and system requirements is not impacted by the lack of a formal board of directors. In such an environment, management likely participates heavily in the supervision and reviews of key controls thus providing oversight of internal controls. They would be influential in the organization’s commitment to ethical and legal conduct and would also be involved in the recruitment and evaluation of employees and consultants to ensure adequate knowledge and expertise are present. In addition, management teams in this setting generally possess adequate competence and knowledge of the organization and its processes to provide adequate oversight without overreliance on others within the organization.

6 Ways to Protect Yourself From Online Catfishing

Cybersecurity is a complex and ever-evolving subject. Just when you feel you may have understood a majority of common threats looming on the internet, something new comes up. Catfishing, for instance, may be a new term for many and you’re perhaps one of that regular internet and social media users who aren’t too familiar with catfishing and what exact damage catfish can cause.

In this blog, we get into the details of catfishing, the motives of online catfish, and most importantly, how you can protect yourself from them.

Catfishing involves a person using information and images to create a false identity for themselves on the internet. 

A catfish can sometimes steal another person’s full identity, including date of birth, photos, and geographical location, and pretend it’s their own. They then use the fake identity to trick others into doing business online or associating with them.

Catfishing is extremely common amongst dating app users as well. A catfish may pose as someone they’re not and trap others into romance scams.

It’s important to note that not all catfish are cybersecurity threats. Many people may catfish due to insecurities regarding who they are, mental instability, feelings of revenge, desire to experiment with sexual preferences, and more. While some catfish may not be malicious, many are fraudsters and perpetrators of cybersecurity scams against their targets.

How exactly do catfish scams work? Catfish trap unsuspecting targets to believe in their false identity and can extract vital, sensitive information in the process. Many can straight off ask for money and others may get precious credentials out of you. They may then use this sensitive information for monetary gains and in some extreme cases to unleash further sophisticated cyber-attacks or ransomware attacks against a business or organization you may be associated with.

While catfish are definitely out there in hoards and their intentions can range from impish to malicious, the only way to really deal with them is to know how to protect yourself from them. Below are ways to protect yourself and your personal information from potential catfish.

1. Do a background check

You can conduct a name search or an online background check with the help of services like Instant Checkmate. This can help reveal an individual’s social media profiles, news articles they could be mentioned in, or other digital content containing their name. After the initial search, you can confirm further personal details like their workplace, where they come from, their friends, etc. to make sure that who they claim to be matched with what the internet says about them.

2. Know the signs of being catfished

If the catfish’s description is thorough and detailed, it may be difficult to tell when you’re being catfished. Since the catfish’s profile is only created to target specific persons, they may not have a lot of followers or friends. A catfish may never want to voice or video call may avoid in-person meet-ups, and may even ask for money. These are all signs that you are being catfished and that you should put up your guard.

3. Never share your personal information

Oversharing personal information with strangers can be dangerous. If someone you’ve just met online begins asking for your personal data such as an address, additional contact information, or account details, or tries to push you to tell them things regarding your life or your work, they could be catfishing you.

If they ask you for a password on the pretext of an emergency, that’s a really major warning sign that something is up. Asking for personal data is another big red flag because that behavior isn’t normal, and it should raise cause for alarm.

4. Be suspicious of those you don’t know

Be careful when you receive friend requests, correspondence, or message requests from people you aren’t familiar with. Treat online conversations the same as real-life ones. While it’s okay to interact with new people and make more friends, you should be cautious and look out for catfishing signs discussed above.

5. Ask questions that require specific knowledge

If you suspect that someone is catfishing, ask them questions that only people with their reported background would know. You can ask about malls and restaurants from where they claim to come from or something particular about what they do. If they’re hesitant or try to avoid your questions, be wary of them.

6. Use reverse image search to identify fake profile photos

Social media is full of fake images and profiles. If you’re suspicious of the person you’re chatting with online, consider using a reverse image search to identify fake images. This tool also allows you to confirm a photo’s authenticity by looking at similar images and the original version of the photo.

Cyber Security Best Practices that Every Business Should Follow

Cyber Security Awareness amongst employees has emerged as one of the primary concerns that a business must focus on in the modern, digital age. Imparting basic skills needed for cyber security to employees has often been the critical differentiator between companies that get compromised and those that don’t. 

The 2017 WannaCry ransomware attack is a case in point – the global cybercrime “epidemic” managed to attack those businesses that had not made necessary updates to their Windows systems. 

Had the global cybersecurity awareness levels been higher and if more organizations across the world were following better cyber security practices, perhaps the number of attacks and the damage they’re able to cause today would be much lesser. 

In this blog, we highlight some basic cyber security best practices that businesses should follow to protect themselves from cybercrime, as well as to protect the data of their customers, clients, and partners. This list is just indicative and only scratches the surface in terms of what you can do to ensure greater cyber resilience for your business. 

7 Cyber Security Best Practices To Follow

1. Review Encryption Software: It is important to review your current encryption processes, and keep up to date with the latest technology. With cyber criminals getting more advanced every day and the number of people trying to steal information for monetary gains growing, it is crucial to review your encryption software and ensure that it is up to scratch. 

2. Review Vendor Security: It is important to review the third-party security because your data gets transferred between your company and theirs. Your company can be as secure as you want it to be, but if the people who receive and handle your data do not have the same level of security, your data and the sensitive information of your customers continue to be at risk.

3. Invest in the IT Team: As a company, your IT team is your first line of both defense and offense. The people who make up your IT team need to be trained and updated with the latest information on what to look out for in terms of cyber-attacks and potential issues. Having meetings with your IT team, understanding their concerns, and investing in the best possible resources for them are all great ideas if you want to ensure that you have a good cybersecurity posture.

4. Understand your Backups: Check and understand how you backup your data on a regular basis. Backing up your data is an important operation, crucial to business functioning; but it is also one of the key components of a ransomware readiness checklist.  If your backup technologies are secure and your backup processes are foolproof, that’s half the battle won against ransomware attackers as they won’t be able to block your access to your own data.  

5. Review Authentication Processes: The way that authentication occurs in a business should always be recorded, and the way that employees use certain systems should have checks and balances to ensure that there is no use in bad faith. Authentication processes should be as watertight as possible, and it is important to have a record of who has what access within a business. Privileged access users should be monitored and trained with a greater degree of diligence. 

6. Continue emphasizing strong passwords: As a security-focused business, you’ve probably already highlighted the importance of using strong passwords for your staff. But this is one aspect of good cybersecurity hygiene that needs continuous reiteration.

Often one leaked password is all it has taken for cyber criminals to unleash large-scale attacks on massive organizations. It should also be made mandatory for everyone to use multi-factor authentication to log in to their systems or corporate accounts. This adds another very important layer of security.  

7. Staff Training: Finally, cybersecurity training is key not just for general employees, but also for IT teams and everyone in the management. It is important to make sure that your entire company is well trained in cyber security awareness and cyber incident response training.

In terms of cybersecurity awareness training, every employee must understand their individual roles and responsibilities when it comes to cyber security. They must understand the importance of not opening malicious links, suspicious emails, or pop-ups that look untrustworthy. These and other phishing tactics lead to most identity thefts and ransomware attacks.

What is Secure Access Service Edge in Cybersecurity?

The digital transformation of businesses around the world has accelerated significantly in recent years. With the spread of digitalization, there is a very high increase in the number of threats in businesses due to the deficiencies in traditional network security technology. This indicates that stronger measures are needed for data security and network protection.

With the emergence of Secure Access Service Edge (SASE) as one of these measures, network and security professionals aim to adapt to the distributed nature of users and data. According to a recent global survey, 19 percent of respondents are planning to deploy SASE in the next twelve months to obtain high security.  

SASE stands out as a security approach combined with cloud services that distribute traffic faster than traditional network services. Before deploying SASE in your business, you should understand SASE capabilities. To use SASE consistently and implement it strategically, it would be beneficial to get more information about SASE.

What Is Secure Access Service Edge?

Expected to be an essential part of enterprise network systems, SASE is an advanced network solution that offers superior performance and the highest security at an affordable cost. SASE also refers to the process of combining SD-WAN with VPN and in this way, they both run as a cloud service at the source.

The unified SASE platform aims to:  

  • Reduce complexity and costs.
  • Prevent data loss wherever data is used, from the edge to the cloud.
  • Meet the instant and uninterrupted service demands of its customers.
  • Protect employees from advanced threats with cloud-based SASE wherever they are.

SASE runs organizations’ network and security functions closer to the endpoints and puts the cloud at the center of the network with cloud-built security tools. At the heart of the SASE platform, there is a data protection solution that gives you unmatched control over many aspects of your data and ensures uniform connectivity and protection from anywhere so you can work from anywhere.

SASE provides a distributed workforce with secure remote access to cloud resources. It’s easy to gain quickness, mobility, reduced complexity, and expense reduction by applying SASE to your business. 

What Are the Main Components of SASE?

SASE combines multiple solutions and five key components at the center of its capabilities. These components are as follows:

Secure Web Gateways | SWGs:

Secure Web Gateways protect against malicious web-based software on SASE networks. Filters unwanted malware from network traffic and enforces corporate policy compliance. In addition, web-based applications are also regularly monitored by SWG solutions.

Zero Trust Network Access (ZTNA):

Zero Trust Network Access offers secure remote access to any data or application. Unlike standard VPN solutions, it makes it possible to assign privileges and authorizations to users and devices. It works with the motto “Never trust, always verify”.  

ZTNA maximizes security by subjecting devices and users accessing the network to authentication processes based on location, identity, and other criteria through advanced authentication protocols that can be replicated.

Cloud-Native Architecture:

Cloud-Native Architecture works with WAN architecture with a combination of network security functions. It offers extensive scalability and flexibility. Cloud-based services can be easily tailored to user and company needs and requirements. You can build a secure infrastructure for location, mobile devices, edge computing solutions, IoT technologies, cloud data centers, and more.

Firewall as a Service:

Firewall as a Service acts as a comprehensive intrusion prevention system for online businesses much more efficiently than a physical firewall. FWaaS can be adapted to any network and need thanks to cloud technologies.

Data Loss Protection:

Data Loss Protection can be defined as a data loss protection engine integrated into the SASE architecture. DLP makes it easy to track by providing visibility into data in use, in motion, and at rest. It can protect confidential data and important activities. This protection may require encryption. It can send network security alerts to minimize the overall risk of any security and data breach.

7 Ways to Prepare for a Sage Cloud Hosting Migration

Cloud hosting for chief business apps including Sage HRMS, Sage CRM, or Sage ERP presents several advantages like IT cost reduction and workforce mobility. However, the decision to transfer the cloud frequently requires proper research and preparation. It is important for you to know that migrating Sage to the cloud may not be good for every business. Service providers will not only tell you if the move to the cloud is an accurate decision but also help you in leveraging your current software investments to their full potential. Transferring an on-site application, like Sage CRM provides the ability to increase its current investments.

1. Choose a cloud provider with Sage Hosting expertise:

The cloud hosting providers mostly understand the necessities required to transfer your company’s applications to the cloud. Since Sage CRM, Sage HRMS, and Sage ERP applications house the most relevant data of the business including customer information and finance-related data, selecting a service provider that has a good experience with Sage makes it simpler to troubleshoot issues related to applications and speed up the migration process.

CloudIBN offers reliable full-time support and the power of Softaculous to install many free applications with just a single click. We provide an easy control panel, free website templates, a 99.9% uptime guarantee, and 24 x 7 technical support.

2. Select applications you will like to host:

While thinking about hosting Sage, you must consider other apps that would like to host with your existing Sage application as well. Find out the applications that can be moved easily without any issues and apps that can take more time to transfer because of on-premise customizations.

3. Backup and Disaster Recovery:

Always think about backup and disaster recovery solutions before moving your Sage application to an environment. Making sure that you have a backup and disaster recovery plan gives your business a greater sense of security as well.

4. Industry Requirements:

To ensure compliance, know about your industry requirements. Some industries like finance and healthcare usually require specific certifications and are heavily regulated to ensure data security.

5. Cloud Security:

Around 95% of companies that suffer major data loss ultimately go out of business, according to experts. Ensure that you have encrypted logins, the right user roles defined, 24 x 7 incident monitoring, built-in firewalls, and antivirus protection to ensure that your information is as secure as it can be.

6. Reliable Internet:

You will need to ensure that you have a proper connection to the internet once your business has Sage business software running in the cloud. Think about your existing internet connectivity while moving to the cloud. If you have a bad internet service then be ready to have issues in connecting to your apps in the cloud. Your cloud service provider should provide connectivity support too to assist with troubleshooting all connectivity problems.

7. Comparison Analysis:

By offering a cloud hosting comparison analysis, the service providers offer customers the elasticity of knowing whether the move to the cloud is accurate or not.

How to build a cloud strategy for your company

Organizations that lack a high-level cloud strategy risk wasted investment and failure. Cloud computing, with all its features and benefits, also comes with some multidimensional perks. The cloud computing paradigm has been driving innovation in almost all sectors of the market; contrary to the popular belief that cloud computing is just beneficial for computing applications. It is imperative that IT leaders think ahead and prepare a Cloud strategy for their Organizations.

To make full use of the Cloud computing arena, one needs to have a strong strategy in place. One that works for the business as a whole, and also one that works for the employees. There are some brilliant options to choose from and some great support services to avail but which one to choose? And what investment to make? We look at some cloud computing strategies that leaders should keep in mind while building from the bottom up.

4 Things to Consider for Building an effective Cloud Strategy for your Company

1. Private cloud or public cloud or hybrid: A very confusing but one of the most important decisions a leader has to make is to choose the type of Cloud he would like to deploy on. A Private cloud is definitely more secure and robust but costs more. A Public cloud is lean and relatively cost-less but comes with security concerns. A Hybrid cloud needs expert developers and careful planning to deploy, which increases operating costs as a whole. Careful consideration should be done while selecting the cloud and the pros and cons should be weighed against each other.

2. Value your options and choose: Cloud computing was first adopted by small and medium-sized companies for simple and low-cost solutions because their needs dictated that. Many large organizations are adopting cloud computing for cost-cutting and speed-to-market benefits. They view clouds primarily as an enabler of process improvement and a means of reducing costs in specific pockets across IT. You need to see where you fit, and what the purpose of the shift is. Do you need it for IT support or do you want to induce the BYOD paradigm in your workspace? Your choice would also depend on your bandwidth needs. In the end, choosing a Cloud computing platform is all about dealing with trade-offs.

3. Plan your budget: If you have made a decision on what fits your needs, you need to next choose your IT support backbone. There would be a minimal investment in the storage hardware, but you might have to invest in hiring the proper workforce for Cloud development.

4. Technology: After you have locked in your needs and the budget available for it, take a look at the best technology stack available for the task in the money that you have allocated for the shift to cloud computing. Keeping in mind your Go-to-market strategy, choose from among many of the Cloud service providers in the market today. A lot of them would provide additional features like social media integration and higher security measures, which might be valuable to you, so choose wisely.

Disaster Recovery, Backup, Scalability, Resilience, High Availability, and other capabilities of the Cloud have helped create an interesting solution set for Organizations to choose from. The power of the cloud lies in its versatility and flexibility. With more resources available to the average user on demand and without locking up its CapEx, Cloud computing is capable of delivering more content faster, and to more devices. There are many ways to utilize the cloud and each can have its own considerations and best practices. Aligning those best practices with your business goals is the key strategy that should be followed.

Top 3 Cloud Service Models

Cloud consulting services are part of many IT enterprises as well as other organizations. As more and more companies are realizing the potential of going cloud for better utilization of resources as well as lower dependence on hardware. Companies and the end-users get complete access to a variety of services such as software, information, and resources. You only need effective internet connectivity to build and run your application and software.

A cloud model usually provides three service models; namely Infrastructure-as-a-Service (Iaas),  Platform-as-a-Service (PaaS), and Software-as-a-service. Let us dig each in detail.

IaaS – Infrastructure-as-a-Service 

IaaS is one of the renowned cloud service models where you get access to distributed virtualized computing resources such as networks, storage, and servers. System administrators manage everything in this model and they provide convenient access to all users. 

IaaS cloud infrastructure pattern provides the following benefits:

  • Transparency – You can request a general location zone for virtual machines
  • Pay-per-use – You can save hardware investment and pay for the resources you use
  • Flexibility – You can request a variety of computational and storage resources
  • Shared Resources – You can access a pool of shared resources and thus higher utilization rate can be achieved
  • On-demand Services – You can access or request services as you like
  • Manageability and accessibility – You can access resources from anywhere and anytime.

PaaS – Platform-as-a-Service

In the PaaS service model, you need not buy and own the hardware and software. PaaS offers a virtual environment for developing, running, deploying, and managing applications online. Developers are the principal users of PaaS. It is also known as the middleware service model used to provide a virtual environment with shared tools and resources by eliminating the need for managing the complexity of infrastructure. 

IaaS cloud infrastructure pattern provides the following benefits:

  • Collaboration – geographically situated people can come together and work on a project
  • Versatility- You can access different databases and programming languages and other resources for the development
  • Simplification – You need not worry about updating servers. Everything is managed by a PaaS provider.
  • Testability – Different tools make the testing application programs more convenient
  • Elasticity – The resources such as network, storage, and servers required to deploy an application can be accommodated as per the varying volume of requirements. 
  • Transparency – Your PaaS provider manages everything from patches to maintenance. There will be no server issues. 
  • On-demand services – You can use additional software development tools if you want to
  • Accessibility – You can access all PaaS services through thin web browsers anytime from anywhere.
  • Pay-per-use – You pay for what services you consume

SaaS – Software-as-a-Service

The most sought-after part of any cloud platform will be SaaS. It is widely used by all sorts of companies and persons. The volume and different services the platform provides include applications, storage, servers, and so on. 

SaaS cloud infrastructure pattern provides the following benefits:

  • Scalability – Scaling up and scaling down is easy
  • Reduced time to benefit – The software is ready to use and no need to waste time on installation and configuration
  • Lower costs –  license costs for software and the maintenance cost are lower since its a multi-tenant environment

In a nutshell

All these service models ensure cloud security and considering the business goals you can choose a service model. IaaS provides sharing of distributed resources such as storage, networks, and other relevant computing resources for the end-user. He can run and deploy applications including operating systems. Operating system support and software development frameworks are provided in PaaS. SaaS delivers end-user applications on the cloud infrastructure. You can access it from any device as long as you have the credentials. 

Staffing Software: Key Capabilities and Top Products

Staffing software (temporary staffing software and long-term staffing software) can help staffing agencies find and manage recruits as well as corporate clients. More specifically, it can facilitate communication with clients and recruits, managing recruit profiles, and posting jobs. Also, staffing software helps perform tasks related to matching recruits to job openings, including candidate screening, applicant tracking, and more.

Sometimes, staffing software is referred to as applicant tracking software or recruiting software. But applicant tracking software and recruiting software may also be used by enterprises for their own recruiting needs while staffing software handles the demands of a staffing agency.

Staffing software key capabilities

Staffing software can integrate with email services and calendars, job boards, social media, a staffing agency’s website, and more, which helps increase the efficiency of staffing processes. As regards built-in capabilities of staffing software, we can distinguish the following components:

Applicant tracking system (ATS)

An applicant tracking system is a key component of staffing software. The ATS offers candidate sourcing, resume management, applicant evaluation, and candidate tracking.

Customer Relationship Management (CRM)

Staffing CRM functionality is required for the effective management of an agency’s relationships with clients and candidates. It helps reduce time to hire, add and view candidate data easily, track opportunities, generate detailed real-time reports, and more.

Software for Food and Beverage Manufacturing

Throughout the food manufacturing process, from purchasing raw materials to distributing end products, manufacturing companies rely on different types of software to facilitate their business-critical operations. An Enterprise Resource Planning (ERP) solution is one of the key elements of a manufacturing software ecosystem. It helps plan raw material procurement and utilization, monitor inventory levels across various manufacturing stages, automate customer order processing, and track finished food items through the entire supply chain.

The key functionality of food manufacturing software

All ERPs for food manufacturers is unique and may provide different functionality depending on the manufacturer’s size, the production process specifics, the existing digital environment, and more. customers from the food manufacturing domain are typically interested in the following food manufacturing software features:

  • Planning of food production and distribution. To analyze sales history, get analytics-based recommendations on the optimal time for raw material purchasing, manage order grouping for bulk processing, and plan product shipping.
  • Bill of Materials (BOM) creation and management. To centralize information on the amount and cost of raw materials required to manufacture a particular SKU, create and edit product manufacturing and packaging instructions.
  • Inventory management. To track the number of raw materials and finished goods, timely reallocate inventory between multiple manufacturing, storage, and distribution sites, identify slow sellers and popular products, and predict high and low sales periods to avoid overstocking and stockouts. To control expiry dates for ingredients and products and find inventory optimization opportunities according to the First Expired, First Out (FEFO) principle.
  • Supply chain management. To monitor the transfer of raw materials and end products between manufacturing facilities, storage locations, and distribution centers.
  • Recipe management. To facilitate the creation and storage of food and beverage recipes, record information on ingredients and their substitutions.
  • Quality management. To establish quality control checklists and procedures, monitor the quality of raw materials and end products to ensure food safety and quality, and maintain compliance with relevant governmental regulations.
  • Cost management. To accurately value inventory based on a preferred costing method, track the spending on raw materials, consumables, etc.

Make the first step in your future food manufacturing software

Food manufacturing and distribution software can facilitate manufacturing planning, optimize inventory management and supply chain operations, and help guarantee the compliance of food products with the required industry- and country-specific regulations. If you consider implementing effective food manufacturing software to improve the transparency and overall effectiveness of your food manufacturing and distribution processes.

How User Interface Improves IT Infrastructure Management

IT infrastructure has expanded rapidly over the last decade and has positioned IT as an active business partner. This drastic expansion means IT teams need to look for effective and scalable mechanisms to manage the IT infrastructure at optimal costs and efforts. Here we discuss how User Interface (UI) can play a significant role in effectively executing IT infrastructure management.

Importance of User Interface in IT Infrastructure Management

The IT department has a broad view of business services and infrastructure. To manage and serve dynamic IT infrastructure needs with ease, businesses are adopting various automation solutions to scale up efficiencies by improving visibility into infrastructure services while avoiding service outages and maximizing operational agility.  Automation can save a lot of manual efforts and provide data to drive business decisions but, without proper UI and visualizations, IT teams cannot completely understand the data and service flows provided by automation.

Data visualization isn’t as simple as it appears, having the right information at the right time is the key. Without this, the entire process can slow down which decreases overall efficiency. This can greatly affect IT system administration and troubleshooting activities. For example, discovering and analyzing an issue is a time-sensitive task without proper data visualization and UI, it can compromise SLAs.

Binding complex functionalities under a well-defined UI enables IT, teams, to get results immediately. So, having a strong UI can simplify the process of IT administration and troubleshooting.

UI/UX Considerations for IT Management

The UI and User Experience (UX) design process is completely agile. For IT teams to achieve better results, striking the right balance between the UI design requirements and UX is important. There are a few things to consider to get this right.

UI/UX Considerations for Infrastructure Deployment

Expanding IT Infrastructure with new capabilities and resources is common. Initiating new deployments through UI requires following a structured process to guarantee all modules are installed properly. UI design patterns keep the process simple and provide transparency throughout the installation process. Generalization can simplify the process to prevent errors and speed up the entire process. Typically, in the deployment process, mostly wizards are used.

UI/UX Consideration for Infrastructure Monitoring and Management 

The type of UI that goes into IT infrastructure monitoring isn’t the same as in the deployment process. The goal is to optimize IT operations management. This process involves checking the utilization and performance status and extract deeper insights of performance. IT teams need better data visualization and dashboards that enhance understanding of efficiency in IT infrastructure with a report specific to each business case.

UI and UX  reporting should vary based on the hierarchy of access. For example, IT admins need an IT infrastructure map and access to data about each deployment. The UI deployed should provide visualizations with appropriate information in dashboards that are easy to understand. If you consider roles like users, the UI should be simple interfaces, so if there is an incident, users can troubleshoot without getting into technicalities.

What is the cloud-native infrastructure?

The cloud-native infrastructure is a cloud environment that enables the entire life cycle of applications designed and developed to operate in the cloud. A classic cloud-native app consists of a mesh of isolated services ensuring the overall app stability as the app does not cease to operate when one service is down. The granular infrastructure of such apps enables their on-the-go improvement without operational downtimes and systemic failures. 

Important aspects of the cloud-native infrastructure Containerization 

For the deployment of cloud apps, I recommend using containers to package up software code with all the dependencies necessary to run an app or a service. Containers consume fewer cloud resources and can be easily configured, scaled, replicated, and orchestrated via such management systems as Kubernetes. The use of containers facilitates CI/CD implementation and infrastructure automation.

Paas

To make the cloud more attractive to users, major cloud providers offer PaaS services for developing, testing, deploying, managing, and updating cloud applications: AWS Lambda, Azure Functions, Google App Engine, etc. PaaS releases you from cumbersome server management and lets you extend your cloud infrastructure with special modules for AI, machine learning, IoT, blockchain, etc., with no extra development efforts.

IT infrastructure automation 

With the Infrastructure as Code (IaC) approach, your DevOps team can automate cloud infrastructure setup and management of its components. They use configuration files to organize unified and instantly configured development environments and trace changes committed to the infrastructure. 

Parallel development environments 

As services of a cloud-native app are detached and have clear criteria for their functional operability, they enable a high level of automation and can be simultaneously developed and then assembled, tested, and deployed through the branching CI/CD pipelines.

Autoscaling 

Cloud infrastructures are driven by virtual computing nodes like EC2s in AWS and VMs in Azure or Google Cloud Platform. Each component of a cloud infrastructure consumes CPU, RAM or storage capacities attributable to it and the consumption should timely follow the demand: scale up or down. That’s why I recommend automating resource orchestration to: 

  • Reduce cloud consumption by scaling down when a service is idle. 
  • Ensure sufficient performance of a service by scaling up. 

Depending on the objectives, you can make the virtual instances scale dynamically against metrics of interest (including predictive metrics) or as scheduled if you expect load surges. 

Load balancing 

In addition to cloud resource auto-scaling, cloud platforms provide for load balancing to distribute traffic and computing loads over virtual instances. And if a cloud vendor offers access to a global Content Delivery Network, cloud load balancers may be used to route traffic to and from the nearest edge servers making your cloud app highly responsive. 

Application monitoring

Monitoring of a cloud-native app can be divided into two layers: 

  • Health checks to define whether a microservice is functional at all. The functional state is automatically reported to a host platform, which can scale up or down the dedicated virtual instances. 
  • Metrics analysis gives an advanced picture of app performance. It is mostly used by the developers to automate the up/downscaling of an app or plan the changes to the app if the service level indicators aren’t met. 

Security

A cloud-native app lets you build perimeter and component-level security. However, the integration of access verification mechanisms into each app component may become a burden on performance. To avoid this, I suggest using intra-component authentication: a signed-up user gets a token, which is then compared with a reference token cashed in each service to grant or deny access. This technique greatly contributes to app security with the least effect on its performance. 

Tips for a robust cloud-native infrastructure

Tip 1: Get an experienced DevOps team skilled in: 

  • Automation. Isac infrastructure setups, CI/CD pipelines, infrastructure management automation. 
  • Containerization to make your infrastructure a resource-friendly system easily reproducible on any cloud platform. 
  • App monitoring to make sure your app adheres to the set business goals throughout its entire life cycle. 

Tip 2: Avoid cloud-agnostic architectures as they are resource-hungry and rigid for functional extensions. Instead, I advise you to build your cloud-native infrastructure straight on a platform that natively supports containerization and provides PaaS functionality reducing your development efforts and infrastructure costs (e.g., Azure, AWS, GCP). Thus, you’ll be able to build and optimize the infrastructure faster and cheaper. 

IT Infrastructure Consultants

In the technology industry, much of the focus is placed on applications and solutions, and rightfully so. It is the applications themselves that enable a company to increase efficiency, reduce costs, and provide their services for their customers. However, without the right infrastructure in place, the application is either going to perform poorly or not function at all. As IT infrastructure consultants, here’s where Mindsight comes in. We provide expert insight and guidance at an infrastructure level to help our clients deploy, manage, and maintain their IT environments. 

The Value Of IT Infrastructure Consultants 

Purchasing your IT infrastructure is not as simple as ordering SKUs online and waiting for the parts to arrive. Truly, infrastructure consulting occurs in two phases.

Design and Strategy 

In the design and strategy phase, clients meet with our consultants to discuss their IT environment, their limitations, and their goals. From there, our consultants can recommend specific platforms and manufacturers to help the client achieve their goals in the best way possible. 

Our approach to these consulting engagements is a holistic one. We don’t only meet with the IT department. Instead, we seek to understand our client’s business at every level. We meet with other business units, such as the finance department, sales, marketing, and more to discover how the technology empowers and hinders that department. Once we understand how the business operates, we are in a much better position to offer the best recommendations and guidance possible. 

Deployment 

The deployment phase is exactly what you might imagine. After the proper equipment and strategy are finalized, our engineers draw upon their wealth of experience to deploy the requested infrastructure and avoid downtime, complications, and compatibility issues. By choosing Mindsight as their preferred IT infrastructure consultant, our clients gain peace of mind in knowing that their new equipment will be deployed in their environment on time and on budget. 

10 Tips for Software Selection

The software selection process can be complicated and overwhelming, and it often leads to analysis paralysis and organizational conflict, among other things. Navigating that terrain often requires external, objective help to help guide the process and ensure an organization is focusing on the right things as they vet each system.  

It all comes down to gathering the right requirements, enabling project management, and other digital transformation best practices that you can find in our most recent digital transformation report.  

Whether you do it yourself or decide to bring in a third-party consultant, these 10 proven tactics can guard your company against risks and pitfalls that come with the software selection process. Follow these vetting tactics when going through software evaluations. Although it may take a little longer, these simple due diligence asks will save money and heartburn in the long run. 

10 Tips for Vetting Software Vendors Through the ERP Software Selection Process 

  1. Measure twice, cut once. 
  • Allow your team the time to do real due diligence upfront.  Red flags are ignored many times when the company is hurtling toward a fast decision.  A proper selection process can take anywhere from 6-to 18 months depending on the size and scope.  Allow them time and resources. 
  1. Get references. 
  • Ask to speak to references who are on the same version you are planning to deploy and if it’s on-prem or cloud.  Preferably in your industry, size, and with some of the same nuances or challenges you are solving for. 
  1. Probe beyond the surface. 
  • Ask them to further demonstrate areas where they say “yes, we can do that” This may require mini demonstrations of said functionality and the vendor should be willing and able to accommodate. 
  1. What you see is not always what you get. 
  • Ask if that functionality they are selling or showcasing (whether it be early in the sales cycle, during demonstrations, etc.) is “out of the box” or requires customization.  Ask as many times as you need through various stages until your team feels comfortable that the functionality is or will be there.  In addition, ask for details about the time and cost tied to building out the customizations.  As well as any recurring fees to maintain the integrations that are built to accommodate those customizations. 
  1. Remember that vendors are selling.  
  • There may be claims made in the sales process that simply can’t be fulfilled by the professional services team. There have been many companies who have fallen subject to the professional services team being blind-sided by a request, and they can only say that that functionality was not included or that it is the customer’s responsibility. Assume positive intent with your sales representative, but verify everything. Once you sign the contract, there’s no going back.  
  1. Understand the product road map. 
  • Ask to have someone walk you through their product roadmap.  Understand if what they are selling/showing is what will be deployed on your go-live date.  Vendors will have their demo environments, websites, and web videos set up to show all the bells and whistles functioning at a high level.  Again, they are selling.  Remember that most ERP software does not come out of the box looking/operating like that.  Dig deep into their product roadmap and the stability of the product over the next several years.
  1. Do your due diligence. 
  • Check the forums and real user feedback about how good their technical support and service teams are.  SLAs, response times on service tickets, etc.  There are many resources out there. Consider looking at places like Gartner and Software Advice
  1. Adding on too early in the process. 
  • Be wary of doing customizations or buying additional modules too early in the process.  Learn what is core functionality first and work with the system for a while before spending more time or money on additional bells and whistles you may not need right now.  Have someone keep track throughout so that you have an idea of additional time and cost that may not be in the initial quote.  The 20% contingency budget built into these projects should not be spent on things that could have been accounted for ahead of time.  
  1. Request sales back-up. 
  • Ask the vendor to include a solution architect and professional services/delivery team resource in the demonstration if possible.  This will keep the sales team honest in terms of what they are promising as well as have expertise in the meeting.  They will be more accustomed to speaking to the more nuanced functionality questions and providing at least general cost, time, and complexity estimates.
  1. NEGOTIATE!  
  • There is almost always room to negotiate on price.  There are a couple of vendors who are notorious for not negotiating, which I will not name here.  But, we’ve seen most of the Tier 1 and Tier 2 ERP vendors come down by over 30% on the list price for larger projects.   
  • Know when fiscal year-end is for your vendors, and try to time negotiations/close around that time when they are most incentivized to offer discounts.   
  • Oracle:  May 31.  Microsoft:  June 30.  Infor: April 30.  
  • The end of the quarter can also be a good time for that as well.   
  • A few other ways we’ve seen customers reduce spending include caps on maintenance fee increases, extended maintenance and support time, future options on additional software purchases, and reduced hourly rates on professional services. 

Digital Marketing During The Coronavirus

Everything You Need To Know About Marketing Your Business During The Coronavirus

There is so much information floating around regarding COVID-19: how to avoid it, proper hand-washing techniques, practicing social distancing, what to do if you get the virus, and more.

But outside of personal concerns, there are added professional concerns for small business owners trying to minimize financial impact on their businesses during this time.

Marketing Strategies That You Can Utilize Now

1. Social Media Marketing

People are spending more time online now more than ever. With so many adults working from home, kids taking classes at home and people in general trying to stay in as much as possible during the Coronavirus, people are glued to social media right now! With increased reach, engagement and time spent on social platforms, why would a business owner choose now to pause their social media efforts? Put your brand in front of where your target audience is already scrolling.

2. Search Engine Optimization (SEO)

Given the nature of your business, is it common for consumers to Google search the product or service you provide? If so, SEO is a process that can help your website appear in the top rankings on a search results page .

3. Email Marketing

As a business owner, are you ever really done learning about your audience? Is there ever a good time to stop building relationships with potential customers? Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients. For B2B businesses, take this time to nurture your existing leads via email newsletters! For B2C and ecommerce businesses, understand that consumers purchase from brands they trust. Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.

4. Social & Google Advertising

When business slows or uncertainties arise like they are now, it’s a common reaction for business owners to want to stop all advertising efforts. Why continue spending money if consumers aren’t actively purchasing as much, right? Wrong! First of all, it’s important to note that not all consumers are tightening their wallets. For those that are ready to spend now & continue life as normal, you want your business to be ready and in front of them! For consumers that aren’t spending as much now, they will later as soon as normalcy resumes, and who do you think they’ll purchase from? A business they spent all of COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all. Advertising on social media and Google keeps your brand relevant and in front of your target audience so that when they are ready to purchase, they purchase from you and not your competitors.

Benefits of Digital Advertising for Small Businesses

A small business without a digital advertising strategy is like a ship with no captain.

A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.

Digital Advertising Campaign Examples

1. Email Campaigns

Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.

2. PPC (Pay-Per-Click)

PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.

If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.

Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.

3. Content Marketing

Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.

Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So what you really need here is content that is rich in keywords without losing its quality.

4. Social Media

We all know the power of social media. It offers unmatched reach that other platforms find hard to rival.

Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.

Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advise would be to spend some time researching your target audience to see which platform they’re active on the most!

Depending on which platform you choose, they’re may be organic (unpaid) options, or it may be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.

Why eCommerce website design matters

Creating custom experiences is key to winning customers’ hearts – and seizing market share.

We’ve been designing high-performing websites for over 19 years, and eCommerce sites are at the core of our expertise.

We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.

What’s important in eCommerce website design

To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.

Audience insights:

 People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option.

Experience-driven design:

In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.

Purchasing convenience:

Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere.

Why UX is a brand and business need

It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.

So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.

The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.

Our UX process

Discovery

Like any Webzworld engagement, an UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.

User Research

User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.

We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.

User Testing

The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.

Wireframing

Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.

Wireframes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular. 

Documentation and Tech Specs

Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency .

Content Marketing

Using powerful storytelling to smooth the path to sales.

Getting content to work for you

Great content marketing is almost unfair. It brings qualified purchasers to you.

Helps drive conversions while providing brand lift, and continues to deliver value for years. 

But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.

What to look for in a content marketer

Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:

Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.

Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.

Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

 In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

Types of Content Marketing

Research

A deep dive into the facts

We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business. 

We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.

Ideation

Getting informed and inspired

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

Copywriting + Design

Putting pen to paper

Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.

Website Development

The pain of an underperforming website 

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question. 

What to look for in a website developer

If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.

A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.

Rigorous project management. Your website agency must manage time and budget as well as the work quality. Webzworld has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.

Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. 

Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

Front- and Back-End Coding 

Our development teams are fluent in the whole range of modern web development languages, including PHP, HTML5, CSS and Javascript. With our range of partnerships.

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

Influencer Marketing

Matching brands with the right advocates in digital

With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.

Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:

Aren’t blinded by follower counts.

 Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.

Understand the needs of influencers.

 Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.

Get the brand balance right.

 Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.

Search Engine Optimization

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results.

SEO process

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

Just as importantly, the keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

SEO Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. 

Our SEO strategy may be part of a fully integrated digital marketing strategy  or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

organic marketing icon

Organic Marketing

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about.

As a result, your team may feature a roster of organic marketing talent spanning content, influencer. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Digital Strategy

Why brands need digital strategy

Businesses today differentiate not on product or price, but on the quality.

If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want?

Competitor Analysis

Sizing up your rivals

No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.

Audience Research

Defining your people

We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.

Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.

Building a Strategy

Insight turns actionable

Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.

It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.

Presentation & Implementation

Moving toward the future

We present every strategy to every client, standing by to answer any questions and further explain how our decisions get made. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.

How to Collect Emails: 15 Proven Ways to Grow Your Email List

If you want to build an email list, how are you going to collect email addresses?

When you’re building an email list, you need to make sure three things are true:

  1. You have a way to reach people
  2. You have a way to collect their emails
  3. They’re the right people

Building a list is one thing—if you want your list to power an actual business, you can’t rely on worn out tactics .

Here are 15 ways to collect email addresses:

  1. Collect email addresses with Facebook Ads
  2. Offer a captivating lead magnet
  3. Sign up button on your Facebook business page
  4. Use popups to make your forms more prominent
  5. Reach out to people one on one
  6. Share your link on social media with compelling visuals and snippets
  7. Ask for email addresses
  8. Create incredible email content
  9. Ask people to share your emails
  10. Add a link to your signup form in your normal email signature
  11. Host live events and bring your forms
  12. Own content on a platform like YouTube or Pinterest, then link back to your site
  13. Optimize your form design and opt-in copy
  14. Add a subscription bar to your website
  15. Partner with other people in your industry

Email Rendering Issues In Outlook And Hacks To Save The Day

With a plethora of email clients available for end user and each one rendering emails in different ways, coding and designing an email has been a turmoil for email marketers. After Gmail and Apple mail, Microsoft Outlook is the next big player in the email industry.

Outlook has been a great influence for both B2C and B2B email messaging with its journey from being the first free email service to building variations of desktop mail programs. There are different versions of Outlook available for desktop, webmail and mobile environments and it is bundled under the moniker of ‘Windows Mail 10’ with Windows 10. Statistically, Windows 10 is now installed in 29.8% of global systems which means email developers need to address the issues faced in ‘Windows 10 Mail’ along with other Outlook versions.

A broken email means a disappointed subscriber and the impact of this will blemish your brand identity in the longer run. Hence, most marketers avoid sending emails via Outlook. Email Uplers’ team of experienced developers test every developed email on Outlook against the pitfalls described below.

Major Pitfalls For Emails In Outlook And Windows Mail 10

Here are the key issues for building emails for Outlook & Windows Mail 10 and the workaround for them.

BACKGROUND IMAGES NOT SUPPORTED

There different types of backgrounds you can use in your emails.

  • Full body background
  • Pattern Background
  • Graphic Background
  • Section-wide background

Unfortunately Outlook 2007-2013 do not support any of the above backgrounds, but the ideal solution for rendering is by using VML (Vector Markup Language).

Use your email to get email

You use your email to get in touch with lots of people. Use your email signature to get lots of people clicking through to your blog.

Make a friendly call to action in your email signature, inviting contacts to visit your blog. Give a brief benefit to motivate action – such as what your blog’s about. Include an easy to click link.

Example:


Tips for using your email signature:

  • Include a link to your blog in your email signature, and encourage your co-workers to so too
  • Give a beneficial reason for people to click to your blog
  • Use the signature in all your emails, to generate more clicks

Give emails


Ok, now that you’ve got a robust email list  – people will be clicking through to your blog in droves, right? Not quite.

Are you saturated with inbox info? So are your customers…

To get your emails opened, read and clicked through you need to stand out, connect with your readers, and beat out your content competitors.

What do you mean by return of investment (ROI) ?

Return on investment

Return of investment is the amount of capital invested by a company and what is the profit i.e return they get of that investment. 


  • High ROI

  • indicates the return of investment is good and the investment is turned in the favor of the investor.


  • Low ROI

  • indicates the return of investment is not good and the investment is against the expectations of the investor.

    ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

    The investment with the largest ROI is usually in the top prioritization,the spread of ROI over the time period of an investment should also be taken into account.

    Risk with ROI usage

    To use ROI as an indicator for prioritizing investment projects is very risky since usually the ROI figure is not accompanied by an explanation of its make-up.

    As there are no proper reasons or explanations with the measuring results of roi it is quite risky.

    One of greatest risks that comes with the traditional ROI calculation is that it does not fully “capture the short-term or long-term importance, value, or risks associated with natural and social capital” because it does not account for the environmental, social and governance performance of an organization.


    Double opt-in contacts and single opt-in contacts

    There are two available method in email marketing for sign-up


  • Single opt-in


  • Double opt-in


  • Both these methods are easy and secure to collect contact information and engage with the audience.


    1. Now let’s talk about Single opt-in :


    The single opt-in method is very simple.
    When a contact fills up sign-up forms and then clicks the submit button,they are saved as their audience.

    The form saves important necessary information like the ip address and the time they signed up at.

    Single opt-in can be defined as a streamline process and is useful if a person does the sign-up from the mobile device.


    2. Now comes the Double opt-in


    A few more steps is added to the single opt-in method.
    It is quite similar to single opt-in method but in this the contact receives an confirmation email after the sign-up process.

  • A sign-up form is filled up by contact.

  • Then the contact receives an confirmation email and clicks the link to confirm.

  • Now they are added to your contact as a subscribed contact with some important information like their ip address and the time they subscribed.

  • An advantage of double opt-in is we are aware that the email address is valid.This is recommended to businesses who are not focussed on audience growth OR who have low open rates.

    8 points to reduce your Email Bounce rate

    8 points to reduce bounce rates
    8 points to reduce bounce rates

    8 important points to remember to reduce your bounce rate and experience the change

    Its not a pleasant site to see your Email Bounce


    You sent your emails with so much hopes that it will reach the destination but quickly find out that it has not gone too far as you expected.

    There are various reasons as to why your emails are bouncing and making your bounce rate increase.

    Bounces can be categorized as hard and soft bounces.


    So lets see further what this 8 points are


    1. A good sign-up form is a great start


    Inorder to make people enquire about the product or any information they want to know you got to have a good sign-up form.

    This way they get to know the information they are looking for and we can contact them in future for any offers or discounts.Also make sure you have a good captcha system to prevent any fake user sign-up from computers or bots.


    2. Use double opt-in contacts only


    If you want to decrease your bounce rate you must use double opt-in contacts always.

    You can learn more about the double opt-in contacts and single opt-in contacts here.


    3. Before clicking on the send button you should clean the contact list first


    A main reason for bouncing is if the contact list is old i.e your campaign list is old(more than 6 months or so).

    Then its likely that your email will bounce as many of the addresses may have gone stale or have been closed or otherwise inactive.

    An easy fix to this is to correct silly mistakes in addresses such as noreply@something.com OR info@something.com for example.


    4. Using your first campaign as a way to clean your list is a straight NO


    List cleaning is not your ESP and if you are doing that you are doing a disservice.

    Consider using an actual list-verifying service.By sending your emails to a poor list you are risking your account as it could get suspended and that is a major disadvantage and it will damage your sender reputation.

    Damaging your sender reputation may cause your next campaign to experience more blocks as the recipient server your emails.

    Spend some time in verifying your list before clicking the send button.


    5. Asking your recipient for updated information


    Request for updated information OR verifying if the information is right can be easily included in the emails before sending,particularly if a transactional email is to be send.

    This way you can reduce your chances of bounce by changing the address before it gets invalid.


    6. Sender domain must be verified


    A domain that has given elastic email permission to send email from it is a verified sender domain.

    This means that elastic email servers are sending this emails but emails are using your domain as “From address”.


    7. Don’t make your email look like a spam


    This is most basic and obvious tip but if you are not paying attention to this it can cause you major problem.

    The challenging part is that every spammer keeps on changing their tactics every now and then.

    This means that you can’t just set and forget it.You should be up to-date with your email templates which will reduce your bounce rate to a great extent.

    You can use mail tester for testing your emails.


    8. Make a schedule of sending your email


    The more your emails are scheduled the more likely are the subscribers to forget that they have agreed to recieve email from a business or a group.

    You don’t need to send emails every day but depending on how your email is engaging with your recipients and the specific wishes of your unique contact.


    Best Subject Lines to Increase Your Open Rate

    Email advertising has turned out to be a standout amongst the most-utilized promoting apparatuses for lead age, correspondence, and general income increment. In any case, with the expanded fame additionally came a lot of techniques on the most proficient method to ensure your clients really open your messages in any case. Brilliant Insights reports guarantee that the normal open rate can extend somewhere in the range of 5% to 25% contingent upon the size of your business and its industry.

    Be that as it may, what truly makes individuals open messages is their title.

    Composing the correct headlines is dubious. You have to ensure it hits only the correct spot. In all respects once in a while is a headline made in only two or three seconds. A decent headline incites a feeling or an anomaly that your endorser can’t help it.


    How to create email subject lines that get opened?

    The best way to write awesome subject lines for higher open rates is by leveraging natural human tendencies and emotional triggers. Here are a few ways to use these in your subject lines.

    Add elements of scarcity (limited availability) or urgency (limited time) to increase FOMO (fear of mission out).

    Ask a question (and answer it in your email), promising something interesting (like a surprise) to stimulate the reader’s curiosity.

    Add humor to create a good first impression.

    Use vanity to increase open rates. Promise something that makes the subscriber look better to their peers

    Ask the who, what and why to understand who your customer is, in order to personalize your email.


    Most common email types include:

  • Welcome emails
  • Offers
  • Abandoned cart
  • Announcements
  • Weekly / monthly newsletters.
  • When you set up what your email will be about and compose the substance, you’ll have the option to survey the title that will give you the best outcomes.


    What kind of subject lines people like?

    So now that you have established who are you writing to and your email type, you can select the reaction you want to install.

    Digital Marketer notes that there are eight types of subject lines audience tends to react to best. They include things like self-interest, curiosity, news, social proof, humanity, story, scarcity, and offer.

    Another way of doing this is look at your past headlines and see what worked – based on the email and reaction type, analyze why your audience reacted to certain subject lines better than others.


    The must-have elements of best subject lines

    Powerful words

    The email marketing world is full of emotion-evoking words. Words such as ‘epic’, ‘fail’, ‘everything’, ‘important’ and ‘inspire’ are able to bring out a certain curiosity in people that will make them want to know what’s happening within your email. And that’s another click for you! Try to stir emotions in people in your subject lines but make sure you don’t look spammy Some spam filters are looking at subject lines on emails and if they look similar to other emails people mark as spam, they can get caught in spam filter!.


    The value word

    Each email needs to have a value. That value should be summarized in a single word, which you need to add to your subject line. For example, that can include guides, facts, planners, offer, discount, sale, and so on. Your email should always include the value you’re bringing to your customer.


    Numbers

    Using numbers will help people skim through what the email will be about. The number can also directly correlate with the value you’re giving your customer and increase your opening chances. To learn more about how numbers can influence your subject lines, we recommend reading studies on psychological pricing – the same principle applies to using numbers in your headlines.


    Using emojis (optional)

    Advertisers have begun including emoticons in the wake of seeing they’re most utilized in easygoing on the web discussion. Deliberately utilizing emoticons will enable you to make a relatable title that will make individuals need to open your email and as a little something extra point, let them have a snicker or two and will likewise more often than not emerge in a swarmed inbox. Obviously, utilizing emoticons is discretionary as it relies upon your very own image and manner of speaking.


    best email subject lines for open rates

    Everything you need to know about [insert value]
    Here’s what we think about [insert value]
    [Insert Number] templates to boost your [insert value]
    Okay [First Name], we need to talk
    From rags to riches – here’s [insert a name]’s story
    Uh-oh, your [insert value] is expiring
    Last Day To See What This Mystery Email Is All About
    How to email a busy person (including a word-for-word script)
    Steal these email templates…
    So I’ll pick you up at 7?


    Of course, subject lines depend on your own content, industry, and further marketing trends. But if you’re not satisfied by your ROI and the numbers you’re getting, try experimenting with new subject lines and the elements we gave you and see what happens.

    While most email marketing platforms allow you to use A/B testing to test your own audience, companies like stayintouch also let you run your headlines through the subject line advisor and help you create a campaign that will give you the best open rates.

    We’d love to hear your thoughts on what it takes to create the best subject line, so make sure you let us know what you think in the comments below.


    What is Blacklist In Email-Marketing And How To Avoid It

    What is a blacklist in the context of email marketing? In today’s article, we will explain everything you need to know about blacklists and the best ways to avoid them.

    Isn’t it frustrating how some of your emails never make it to their recipients?

    Now and again, even a solitary little issue will adversely influence your email deliver rate.
    Perhaps it is a full inbox, a terrible email address, a grammatical mistake… And at that point, obviously, you may finish up on a boycott, which keeps your messages from consistently achieving their beneficiary.
    What’s more, certain, a basic composition mix-up or awful email address is a little time bargain and can be fixed all around effectively.
    In any case, with blacklist… it’s an alternate story.
    These rundowns can do some genuine harm to your business so you should ensure you don’t finish up on one!
    Presently, in the event that you are utilizing a trustworthy Email Service Provider (ESP), and you pursue solid email promoting rehearses, you probably have nothing to stress over.
    In any case, even for this situation, it is imperative to find out about boycotts so you can all the more likely comprehend email promoting.


    So, what is a blacklist and how does it affect your campaigns?

    What is a blacklist?

    A blacklist is a list that contains IP addresses and domains known to send spam.
    These lists are mostly used by internet service providers and free mailbox providers to prevent themselves from spam.
    Landing a spot in a list like this will depend on the quality and amount of emails you send to your list.
    And while you may think that blacklists are frustrating, the truth is different.
    In fact, blacklists are very helpful for individuals and companies alike.
    This is because nearly 90% of all emails sent, on a daily basis, are spam and it is thanks to these lists that your inbox looks clean and empty.


    How companies get on blacklists

    Organizations and people will have their IP blacklisted when their email promoting campaigns receive high spam objections or when they are sent to bad email records.


    Here is a more detailed overview of what leads to blacklisting:


    Spam content –


    If your readers mark your emails as spam, the ISPs will assume that your content is bad.The more complaints you receive, the more likely your IP address will be added to a blacklist.


    Bad lists or addresses –


    A high volume of bounced email addresses indicates that your list may not be built up in a natural way (e.g. a bought list). A few blacklists also use what is known as a “spamtrap” to locate spamming IP addresses. A spam trap is an email address that has no owner but can be publicly found and used to grow one’s list. Any emails sent to that address will suffer blacklisting.


    A sudden increase in list size –


    A natural email list develops gradually after some time. On the off chance that a list appears to detonate in development in a generally brief timeframe, most web access suppliers will accept that your list is unnatural.


    No unsubscribe button –


    As indicated by GDPR, it is compulsory to have a unsubscribe button in every email you send. Not doing as such may make individuals mark your emails as spam since you don’t regard their decision on whether they’d like to follow you or not.


    Low Open Rates –


    A very low amount of open rates may also be an indication of a bought (or rented) email list. In both cases, you stand a chance of getting blacklisted since some ESPs may think of your emails as spam.


    What to do in case of blacklisting


    You now know what a blacklist is, so the next step is to take precautions to avoid ending up on one.
    In general, if your IP address is blacklisted, there is most likely an issue with your email marketing strategy.


    After all, what is a blacklist, if not a direct result of miscommunication?


    1) Large scale blacklists


    The huge scale blacklists that are utilized by ISPs can have an immediate, negative effect on your email deliverability and, subsequently, your business.
    On the off chance that your IP address is added to a blacklist of that scale, the best thing you can do is contact the rundown and request to be expelled.
    Most significant blacklists have a well-ordered guide on their sites on how you can expel yourself from that rundown.
    Most occasions, the procedure is basic and simple to pursue. Essentially experience the procedure and you will be alright.


    2) Small scale blacklists


    For littler records, in the event that you essentially change your mailing conduct and lower your spam rate you should be removed from the list without any additional work.
    On the off chance that you need to check whether your IP address is on a blacklist, you can use MX Toolbox.
    They will tell you how you can fix the issue and contact the blacklists to have you removed.


    How do you avoid blacklisting?


    As we already mentioned, the primary reason for blacklisting lies with the quality of your mailing list and your content.
    The best thing you can do for your email marketing campaigns is to avoid becoming part of such a list in the first place. And here’s how you can do that:


    Email content –


    Send emails that are relevant and engaging to your audience. To do so, it is important to initially break your list into segments. Not everyone will enjoy reading the same email as they have different interests and needs. So make sure your subscribers receive what actually helps them in one way or another. If you don’t, you may soon be looking at spam complaints. Aside from the content you send, pay attention to the frequency as well. If you start sending daily emails after a long time of weekly newsletters, expect to get some delivery trouble.


    Check the metrics –


    You’re most likely observing important metrics, for example, opens and clicks. To be sure, ensure you check area opens also. So as to do that, you should add UTM parameters to your space and investigate the traffic, through Google Analytics. If a large drop in traffic occurs for one or more of your domains, you may be blacklisted.


    Build your list, don’t buy it–


    Try not to purchase email records. The email tends to incorporated into these rundowns are non-connecting with and, sometimes, spamtraps. The outcomes might pulverize for your deliverability rates and your business objectives.
    What’s more, regardless of whether you are utilizing a natural mailing list, ensure you evacuate dormant or bobbed email addresses.


    Create segments –


    Create targeted sub-lists by dividing your main list into smaller segments. These could be founded on area, buy conduct, or general interests. Sending customized emails is in every case better with regards to supporters’ commitment and fulfillment.


    And that’s all you need to know!


    Now you have a better understanding of blacklists and what you can do to avoid them. Make sure to send great substance and just utilize natural email records that you have worked after some time.
    Likewise, watch out for the measurements of your campaigns to see where you can improve as well as to improve your deliverability.
    All things considered, with a decent understanding and use of essential email promoting, you don’t have anything to stress over.


    E-mail marketing for small businesses

    E-mail marketing is one of the best advertising means for smaller and medium-sized businesses.


    Little organizations are frequently hesitant to put cash in publicizing, just in light of the fact that there’s not unreasonably a lot of cash they can spend.

    Be that as it may, email advertising programming is accessible at strange costs and offers high-level return following. You’ll know where each and every penny went, and that is significant for a littler promoting spending plan.

    Moreover, individuals are substantially more responsive with regards to email promoting, on the grounds that endorsers need to enable you to send them messages. The authorization is really a significant thing, and quite confounding for the individuals who are simply beginning.

    Email advertising is authorization based, and generally requires the clients to affirm their email address when they sign up to an email bulletin. In any case, the authorization to mail is the thing that sets email advertising separated from other direct showcasing shapes, since it enables you to really fabricate an association with your clients.

    Email promoting makes brand mindfulness, which is valuable for most, yet particularly neighborhood organizations. In the event that an individual knows you from your messages (yet the individual needs to really like you), that individual is much bound to pick your items in the event that the person has been given the chance.


    E-mail marketing fits with the current marketing trends pretty well


    It’s anything but difficult to incorporate Twitter, Facebook, and other online life into your battles. While it is addressed whether online networking is successful by any stretch of the imagination, social locales do make it simpler for the client to speak with you. Adding your online networking streams to your messages will urge the clients to give you valuable input and a little buzz, as well.

    Also, ultimately, most independent companies use email advertising at any rate. It encourages them remain with a solitary client for whatever length of time that conceivable, and is a proficient technique for promoting, not just in light of the fact that it’s so modest.

    So, to reiterate, this is why e-mail marketing rocks for smaller businesses:

  • E-mail marketing can track each and every penny you invest
  • E-mail marketing has the best response rates in advertising
  • It creates brand awareness (really useful for businesses that are just starting out)
  • E-mail marketing offers a chance to interact with customers and create dynamic marketing
  • Most small businesses already do it anyway
  • Besides, email lists are an extraordinary uninvolved wellspring of salary you can rely on over the long haul. On the off chance that you are faithful to your clients and don’t do anything excessively out of the line, they will regard you and pick your items for quite a long time, even years. It’s as yet imperative to secure new endorsers however.

    Here are some quick tips if you’ve decided to try email marketing:


    Add a sign-up form at your website ASAP. You’ll acquire subscribers – even if you don’t send that much content yet.

    Add your company’s social media channels – this will help your e-mails become dynamic and offer a greater chance for the customer to interact with you

    Try and do some A/B split testing. Send different versions of your newsletter to different subscribers, and see which one generates better results.

    Know the difference between spam and permission-based email. You have to acquire permission to mail people. Don’t manually add people you don’t know to your mailing list; don’t buy e-mail lists you’ll later spam until infinity.

    Develop a strategy which clearly states your goals with e-mail marketing. Whether it’s simply selling more products or expanding your business globally, is entirely your call.

    Email Marketing Landing Pages And Why Should I Use Them?

    Talking in analogies, the greeting page is the Omega, the last goal of your email advertising effort.
    You need email showcasing presentation pages in case you’re selling something through email, period.


    What is… a landing page?


    In fact, a point of arrival is wherever where the client lands first when clicking a connection in your email or discovering your site through Google, or whatnot. Be that as it may, a “greeting page” has of late turned into a term that partners with a page where a specific responsibility is required from the client (for example purchasing an item, filling a review, and so forth).


    Why do I need email landing pages?


    Email marketing landing pages are needed because:

  • They help to direct the user’s attention

  • They help to soar the conversion rates

  • They offer a way of measuring the efficiency of your campaign

  • Points of arrival are especially alluring to advertisers since you can, at times unequivocally, instruct the client and what you expect of him. On the off chance that the presentation page is your site, the client can end up confounded as there is no clarification of why they are there in any case , and begin doing everything, with the exception of what you need.


    How do I create email marketing landing pages?


    Presently, this is a different science.
    Making a presentation page without any preparation is a remarkable overwhelming assignment, and you’d most likely be in an ideal situation with either getting greeting page formats or perusing a great deal of writing concerning points of arrival.
    However, we can at least point you in the right direction:

  • Landing pages are likely to be short (about 1-1.5 screens), especially for stuff that requires little commitment
  • The bigger the investment, the larger a landing page you should write
  • Include clear calls to action – tell the reader exactly what is your offer, benefits and what kind of action you want them to take
  • Obviously, add stat tracking to your website
  • Email promoting presentation pages is a subject that even an enormous book can’t cover completely.
    You can discover more data about presentation pages directly here.
    When you get into the hang of making such pages, maybe you will even need to make separate points of arrival for guests from Google, informal communities, and so forth.

    7 Email Marketing Mistakes That Will Cost You

    Mistakes – everybody has made them. I came up with a list of seven common email marketing mistakes that you should steer clear of in order to have a trouble-free email marketing experience.


    Email Marketing Mistakes


    This might seem like an article for email marketing novices but even the most experienced marketer’s slip-up every now and then. These seven email marketing mistakes can cost you your reputation, email marketing services provider, potential clients and good email delivery.


    # 1 Using Publicly Available, Bought or Borrowed Email Lists


    It is human instinct to need things snappy and simple (aside from those climbing eight-thousanders without strengthening oxygen). It is actually this nature that drives individuals to search for easy routes. Easy routes are extraordinary… when they are not deceiving.

    A valid example – utilizing purchased, acquired or freely sourced email records in email advertising. It is quick. It is simple. It is additionally illicit. Despite the fact that it might feel that it enables you to come to a bigger or new group of spectators, you are truly connecting your business with spontaneous messages and hurting your notoriety on the web and disconnected.

    As indicated by email promoting best practice, messages in your rundown must be gathered through an (ideally, twofold) select in procedure – that is, you should get individual authorization to send showcasing messages to somebody. With an appropriately assembled show, you won’t just accomplish a superior conveyance result yet in addition, manufacture trust in your organization. Look at the Mailigen ‘How to Guide’ for more tips on email rundown building.


    # 2 Not Having Sign-up Forms on Your Website


    In the event that you are as of now tossing your hands noticeable all around, perplexed about how on earth you should develop your own email list – well, you can begin by putting join frames on your site. You can undoubtedly set these up in your Mailigen account – simply adhere to our directions on the most proficient method to setup a web join structure. While you are grinding away, remember that you can likewise add your sign-up structure to organization’s Facebook page. This is one of the most common email marketing mistakes.

    Site join structures enable you to grow an authorization based email list and not dismiss potential clients. This is a problem free route for individuals to energetically join to get your emails and for you to quickly and productively develop your email subscriber list.


    # 3 Not Keeping Proof of Subscription


    Keep all confirmation of membership proof. This will prove to be useful if there are ever any grumblings about your messages. Individuals overlook things, so there is dependably an opportunity that somebody will overlook buying in to a bulletin and afterward report it as spam. Evidence of membership enables you to exhibit precisely how and when somebody turned into a supporter, if such an issue emerges.

    As indicated by email showcasing best practices, the main real confirmation of membership originates from web join frames. Be that as it may, in the event that you have gathered messages disconnected, authorizations must be all around recorded. For example, paper polls, business cards and even recorded telephone discussions can fill in as evidence.


    # 4 Not Using Your Company’s Domain as Your Email Sender Address


    This is a typical email advertising mistake that is at the core of deliverability. Here is the arrangement – if your email sender address is an open space email address, you won’t most likely convey battles from your stayintouch account. Along these lines, you truly should utilize your organization’s location or private space address. This is one of the greatest email advertising mistakes that you can make.

    This is a somewhat new improvement in the email showcasing world and it comes from the DMARC approach, which is intended to shield areas from maltreatment. Increasingly more email suppliers are grasping this strategy. Thus, there are a few, similar to Yahoo and AOL, who don’t permit bulk emails to be sent utilizing their space addresses. There is no reversing the situation, so a private space address is presently required when sending email campaigns from a Mailigen account.

    You can likewise set up DMARC assurance for your area. Along these lines, you can ensure that nobody is sending emails from your domain without authorization.


    # 5 Sending an Email That Is One Big Image


    Including images and pictures in your email is a great idea. Having an email as one big image – not so much.

    Two things. Right off the bat, email suppliers can’t peruse such an email. Consequently, there is a decent shot that it will go directly to the SPAM envelope, where it will join messages from the Nigerian ruler and other SPAM most prominent hits. Also, regardless of whether the email wonderfully escapes SPAM channels, some email suppliers square pictures so the early introduction when opening the email will be – for what reason is it unfilled? You can work around picture blocking, yet SPAM channels… ? That is a difficult task.

    In this way, keep up an equalization and keep the content and beautiful sight proportion to 50/50 or 60/40. Thusly, you will get an outwardly solid email that still has something to demonstrate when the pictures get blocked and don’t draw in the consideration of SPAM channels.


    # 6 Sending Emails with Large Attachments


    Needing to be viewed as liberal can reverse discharge, particularly if your translation of liberality is enormous connections. Open and private email suppliers will in general have size cutoff points for connections, so if your email has a connection that surpasses that limit, the email won’t be conveyed. Moreover, email suppliers can recognize messages with an enormous connection as conceivably destructive and square it or imprint it as spam. Again – not conveyed.

    So, keep your attachments as small as possible or, better yet, do not attach anything at all.


    # 7 Not Keeping Email Size in Check


    Coming up next isn’t a standard that is an unchangeable reality, it is to a greater degree a heads-up. It is proposed that messages ought not surpass the 100 KB limit, as bigger messages will in general keep running into deliverability issues. Right off the bat, huge messages get captured in SPAM traps. Also, enormous messages are slower to open. This may appear like a non-issue however it is the point at which you recall how restless individuals are in this time of moment this and moment that. In this way, remember these dangers and gauge them against the benefit of sending enormous messages. On the off chance that you need your messages to be conveyed easily, 100 KB is the size furthest reaches that you should remember.

    No email advertiser is resistant to committing errors and, beyond any doubt, you will make your very own portion. In any case, throughout the years, so much experience has been gathered that it would be senseless not to gain from the errors of others. Begin with gaining from these seven email promoting botches and have a smoother email advertising knowledge.


    Best Practices for Email Marketing on Mobile Devices

    email marketing on mobile devices

    The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops and mobile is only expected to grow.

    As of 2019, 60% of all email campaigns are read on mobile devices, compared to a mere 10% on desktops and 29% on webmail clients


    What is Mobile Email Marketing?


    Versatile Email Marketing alludes to the way toward advancing your email advertising effort to progress toward becoming “portable first”, by changing the content and plan that fits cell phone clients.

    Despite the fact that portable currently rules, many email advertisers have neglected to adjust their substance to this pattern. (Truth be told, just a measly 31 percent of advertisers can express their versatile email open rate.)

    That is terrible news, since portable improved messages are basic for holding endorsers. An astounding 80 percent of supporters will basically erase an email on the off chance that it doesn’t appear well on portable, and 30 percent will venture to such an extreme as to withdraw subsequent to opening a solitary email that doesn’t look great on their cell phone.

    The takeaway? In case you’re not improving your messages for versatile, you’re effectively heading out potential clients and hurting your change rates. So it’s significant for advertisers of all stripes to utilize best practices for email showcasing on portable. Here’s the manner by which to get it going.


    Email Optimisation Best Practices


    Let’s look at all the methods you can use to improve your email for mobile readers.


    # Spend time on the preheader text


    Conventional email promoting best practices would state that your subject header is a standout amongst the most significant components of any email. And keeping in mind that headlines still issue on portable, significantly more consideration ought to be paid to the preheader content (or the 1-2 lines of HTML message that show up at the highest point of messages on cell phones). That is on the grounds that preheader content is appointed more space than headlines on cell phones, and it stacks before the body of the email, so it’s normally the principal thing perusers will see. Ensure you’re benefiting from this land by utilizing it to feature significant or eye-getting data.


    # Keep content short and sweet


    Upwards of 50 percent of perusers on versatile will draw in with a given email for three seconds or less. That is a little window wherein to grab perusers’ eye and move them to take you up on your suggestion to take action. So you have to attract perusers quickly, and you can’t tarry getting to your point. Keep your invitation to take action and any offer content “over the overlay” so perusers don’t need to chase for it, and separate content so the email is effectively searchable. Reward? Limiting your email substance may improve burden times, which can improve the probability that individuals really perused what you need to state.
    With everything taken into account, when taking a gander from an optimistic standpoint Practices, content moderation is a standout amongst the most underutilized devices.


    # Let your sentences “breathe”


    Huge lumps of content are difficult to process. While longer passages may look great on a work area, looking through them from portable can rapidly dismiss perusers. Keep away from this by separating your content in littler sections. A decent beginning stage is keeping each lump of content shorter than 20 words.

    Add spacings to give sentences “a chance to breathe” and make your substance increasingly readable by including striking content at the most significant focuses you need to underscore.


    # Design for portrait and landscape views


    Keep in mind that cell phones can consequently flip the direction of an email from representation to scene and back once more—so your messages need to look great in both of these organizations. One of the most effortless approaches to accomplish this is to compel yourself to a solitary segment design. It’s additionally useful to utilize a lot of blank area so the email doesn’t look jumbled in either see.


    # Make social media icons and CTAs touch-friendly


    In the event that you need your perusers to connect with your image on their cell phone (past simply perusing your messages), at that point you have to make it simple for them to do as such. That implies any connections or catches that are intended to guide perusers to your site or web based life nearness ought to be effectively interactive with the dash of a thumb, and they ought to be enormous enough for individuals to click without zooming in. (Same goes for structure fill handle.) The standard least for contact neighborly catches is 44 X 44 pixels.


    # Enlarge your fonts


    One of the least complex approaches to guarantee your messages are contact benevolent is to make the content size greater than you would for messages that are opened on work areas. Obviously, it’s significant not to go over the edge—you don’t need single word to fill the whole screen. Your objective is neatness that limits the exertion perusers need to take so as to process your substance. As such, you don’t need perusers to need to zoom in or out so as to process whatever is on their screen.


    # Shrink your images


    There are a few motivations to downsize your picture measure when you’re sending messages that will be opened on portable. First of all, cell phones burden pictures more gradually than work areas or workstations—and since perusers are probably not going to endure moderate burden times, monstrous pictures that require a significant stretch of time to load can eat into your navigate rates. Furthermore, huge pictures can go through perusers’ information at a speedy rate, which won’t charm them to your image. Consequently, pictures ought to be kept little or left out altogether.


    # Test, test and test your emails


    Very often, you may feel like your email structure is top-notch, only to later realize that you forgot a spacing, an important highlight or other elements that make reading easier. Before sending emails to your subscribers make sure you test your content on your own mobile device. Therefore, to improve your mobile email marketing campaign, go ahead and send it to yourself first.


    # Wrap up


    All the time, you may feel like your email structure is first rate, just to later understand that you overlooked a dividing, a significant feature or different components that make perusing simpler. Before sending messages to your endorsers ensure you test your substance all alone cell phone. Accordingly, to improve your portable email advertising effort, feel free to send it to yourself first.


    Be cool, don’t SPAM

    The meaning of email spam is “Spontaneous business email”. As an email client, you will experience less and less email spam in light of the fact that most, if not all, network access suppliers (ISPs) and email specialist co-ops (ESPs) are very much aware that these email spam messages turned out to be such a risk to every one of the clients just as their very own servers. So – don’t spam in your messages!


    Let’s talk about email SPAM a little bit more


    Clearly spam email messages are spontaneous. This is on the grounds that you have never enabled the sender to send any message to your inbox. You are curious about the senders and above all else you would prefer not to be comfortable with them. They are obscure to you, yet most likely, they continue sending their email to you consistently without approaching you for consent. Spammers realize that if their email messages are presented to, suppose, one million individuals in only a single tick. They would have progressively opportunity to sell their item through this channel. However, you may ponder, by what method can this be hurtful to my email account? No, if the messages are just expected to influence to buy their item. In any case, we as a whole realize that these messages are here and there incorporate little projects that might be naturally downloaded to your PC, these little projects are otherwise called infections and additionally worms.
    When your PC is tainted, these little projects will interrupt your email records and convey email messages to every one of your contacts. Therefore, you turned into a spammer yourself. This is the reason spam messages in specific nations are illicit and conveying spam is considered as a wrongdoing. Likewise, both ISPs and ESPs do realize that spammers interfere email accounts. This is the reason they are furnished with spam channels.


    What are Spam filters?


    Spam channels are programs that set to separate out all spontaneous email messages that are being sent from obscure clients. Spam channels these days are exceptionally touchy in light of the fact that spammers are continually figuring out how to get over these channels (which is the reason they are making this as delicate as could be expected under the circumstances).


    Can we get around or over the spam filters?


    This answer is no, we can not get around or over the spam channels. Thoroughly, the main way is we need to traverse them. So as an email advertiser, you would need to carefully pursue the criteria with the goal that you email messages are not wound up in a garbage email organizer.


    Design your email messages


    Before you begin to plan your email messages, we might want you to sign on your email record and browse out your garbage email organizer. Perceive how these spammers structured their email messages and remember these plans.

    We don’t need you to pursue the spammer structures since what they do with their messages make these messages end up in your garbage email organizer.


    When you set up your Email Campaign, check for these normal SPAM botches:


  • Keep your content clean – don’t spam. This would likewise demonstrate your polished methodology. You needn’t bother with a great deal of shading in your content. Keep them in a similar organization and style. Spam channels are effectively activated when your textual style is frantically hued.

  • The utilization of shout imprints and capitalized letters. Pointless utilization of outcry marks! what’s more, UPPERCASE LETTERS would SET OFF the SPAM FILTERS!.

  • The following are a few instances of the words that ought not be utilized when you are making your email battle. You can figure which different words ought not be utilized by inspecting the spam email from your garbage email organizer: Mortgage, Viagra, Loan, Free, Click here, Limited time, Final decrease, Saving.

  • Your HTML coding expertise is significant. Your HTML coding must be spotless as spam channels are checking how perfect your HTML coding is. The code might be covered up to the client yet spam channels can see your HTML code and your email message will get conveyed straightforwardly to your garbage email organizer if your coding is poor, Mailigen framework does all the HTML cleaning work for you, yet at the same time ensure on the off chance that you are bringing in your Email Templates they are all around coded.

  • Sham content (Lorem Ipsum) are broadly utilized by website specialists to and email advertiser to fill all these spurious content into their page or a test battle to concentrate on the visual, as opposed to the substance, of a site or an email. On the off chance that you are sending an email crusade utilizing “lorem ipsum” your email will consequently divert to the garbage email organizer.

  • Utilizing “test” in the headline will get your email tossed into garbage email envelope.

  • We realize that delightful designs and pictures are critical to the email battle. Be that as it may, if your email crusade is just topped off with designs and pictures (no content), spam channels will recognize this.