Why eCommerce website design matters

Creating custom experiences is key to winning customers’ hearts – and seizing market share.

We’ve been designing high-performing websites for over 19 years, and eCommerce sites are at the core of our expertise.

We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.

What’s important in eCommerce website design

To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.

Audience insights:

 People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option.

Experience-driven design:

In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.

Purchasing convenience:

Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere.

Why UX is a brand and business need

It’s human nature: people like things to be easy and clear. And today, people have seamless user experiences at their fingertips, every minute of every day. Expectations are high.

So when a digital property isn’t easy to use, people get frustrated. And when they get frustrated, they go elsewhere – leaving with a poor impression of your business.

The good news is that building a great user experience takes work, but it’s not magic. You need the right expertise, a passion for listening to your users, and a willingness to test and learn.

Our UX process

Discovery

Like any Webzworld engagement, an UX engagement starts with an understanding of the business goals driving your project, so we can set project goals and objectives and ultimately define success.

User Research

User research can take many forms. Semi-structured interviews, quantitative surveys, and user testing can all yield priceless insights, supporting later decisions with hard data.

We work with you to decide what kinds of user research make sense for your needs and budget, but we find user research is an investment that pays off in superior site performance.

User Testing

The ultimate test of any experience is how it performs with actual users. We use tools such as Optimal Workshop and Lookback to facilitate testing such as card sorting, first click testing, and task analysis. Again, we work closely with you to understand what kinds of user testing will make the most sense for your project.

Wireframing

Wireframes are representations of pages or screens. Prototypes take it one step further and show how important functionality will work.

Wireframes are not designs, but show the flow and key interactions to guide the UI/visual designer, who will use these blueprints to make the design mockups look spectacular. 

Documentation and Tech Specs

Our UX team works side-by-side with designers and developers. They’re used to creating hyper-detailed specifications showing exactly how each interaction will work, so the experience can be built with maximum efficiency .

Content Marketing

Using powerful storytelling to smooth the path to sales.

Getting content to work for you

Great content marketing is almost unfair. It brings qualified purchasers to you.

Helps drive conversions while providing brand lift, and continues to deliver value for years. 

But in a crowded digital space, not every piece of content achieves its full potential. Content success requires agility, strategy, a willingness to provide value, and above all, persistence.

What to look for in a content marketer

Excellent writing and strong ideas are table stakes for content. Effective content marketers provide value by focusing on:

Collaboration. Strong content marketing combines writing talent and business know-how. Your content marketing agency should be able to draw out your team’s expertise and frame it compellingly.

Data. You don’t know exactly how content will perform until you put it out there, but your marketing partner needs to be ready to learn from the data when you do.

Amplification. In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

 In a noisy world, content has to be promoted to be seen. Behind your content creators, you need the marketing muscle to create space for your voice to be heard.

Types of Content Marketing

Research

A deep dive into the facts

We start by getting to know your audience – their questions, their interests, and their needs. We examine content your competitors are creating to identify whitespace. We include content competitors who are fighting for your audience’s attention even if they’re not angling for their business. 

We also take the time to really get to know you – we want to understand how you work, and what knowledge we can harness to produce the best possible content.

Ideation

Getting informed and inspired

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

Copywriting + Design

Putting pen to paper

Our experienced copywriters take what they’ve learned and apply your unique brand voice and perspective to create compelling pieces of content. From the beginning, the content team works closely with design to ensure that your content grabs audience attention and holds it with outstanding visuals.

Website Development

The pain of an underperforming website 

Your website represents your brand. And a site that’s slow, unreliable, or hard to use is a website that customers and prospects will avoid. Internal teams also suffer when small website changes are agonizingly slow, and big changes are out of the question. 

What to look for in a website developer

If you’re not a technology person, it’s not easy to choose a technology partner to develop your website. Fortunately, there are qualities you can look for without reviewing a single line of code.

A genuine interest in your business needs. The newest and shiniest solution isn’t always the most appropriate. Taking an interest in your business isn’t just polite – it’s the only way for your agency to make sure the solution fits your true requirements.

Rigorous project management. Your website agency must manage time and budget as well as the work quality. Webzworld has the tools, experience, and skills to keep the project on the rails and push the boundaries of possibility.

Our website development process

No two projects are the same, but our process has served us and our clients well across hundreds of website builds.

Technical Discovery

Assessing the situation, goals, and requirements

We begin by assessing your current environment and technology stack, speaking to your key stakeholders and tech leads. Our goal is to understand your business needs, and learn how these inform your technology requirements. If we’re also designing your website, technical discovery is part of an integrated discovery and strategy process.

Planning

Creating a tech strategy that works

An optimal technology architecture requires a skillful balancing of factors – current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and, of course, budget – to arrive at the right solution. 

Our experienced technology team acts as your strategic partners – helping you rebuild your tech stack or finding a solution that plays nicely with the tools you have.

Front- and Back-End Coding 

Our development teams are fluent in the whole range of modern web development languages, including PHP, HTML5, CSS and Javascript. With our range of partnerships.

Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.

QA

Testing against over 100 checkpoints

We’re fanatical about QA, with dedicated teams ruthlessly evaluating the site against over 100 checkpoints before it even gets close to going live.

CMS Training + Launch

Preparing your team for handover

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

Influencer Marketing

Matching brands with the right advocates in digital

With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.

Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:

Aren’t blinded by follower counts.

 Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.

Understand the needs of influencers.

 Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.

Get the brand balance right.

 Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.

Search Engine Optimization

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results.

SEO process

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

Just as importantly, the keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, doing research on a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

SEO Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner. 

Our SEO strategy may be part of a fully integrated digital marketing strategy  or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

organic marketing icon

Organic Marketing

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media, to customer reviews, to sites where you’re talked about.

As a result, your team may feature a roster of organic marketing talent spanning content, influencer. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Digital Strategy

Why brands need digital strategy

Businesses today differentiate not on product or price, but on the quality.

If you can impress demanding customers with a frictionless journey, you’ll win favor, engagement, and market share. But the question is: what do your customers really want?

Competitor Analysis

Sizing up your rivals

No business operates in a vacuum. That’s why we take your competitors very seriously. Understanding who is out there, how they set customer expectations, and where there are opportunities to stand out from the pack is central to delivering a digital experience that’s above the rest.

Audience Research

Defining your people

We take every step of our strategy process seriously, but we’re obsessed with figuring out what makes your audience tick. No part of the process is more important.

Often, the deliverable for audience research is personas – audience profiles that identify who customers are and what they will demand from your digital experience. Personas are informed by a range of inputs, including analytics, social listening data, user testing, and information from the client. They help us focus on what visitors want and how they will navigate your digital experience.

Building a Strategy

Insight turns actionable

Preparing a strategy is a team effort. Strategy, design, UX, and content experts all come together to turn research into a concise plan for your brand in digital. We value a multidisciplinary approach because it’s rare that problems (or their solutions) fit neatly within the lines.

It’s here that problems are distilled and big questions are answered. And because we build digital experiences ourselves, we don’t just describe what you should do, but how it can be done.

Presentation & Implementation

Moving toward the future

We present every strategy to every client, standing by to answer any questions and further explain how our decisions get made. After the initial presentation, the team remains on standby, ready to offer clarity, answer questions, and plan the next steps to set the new experience in motion.

How to Collect Emails: 15 Proven Ways to Grow Your Email List

If you want to build an email list, how are you going to collect email addresses?

When you’re building an email list, you need to make sure three things are true:

  1. You have a way to reach people
  2. You have a way to collect their emails
  3. They’re the right people

Building a list is one thing—if you want your list to power an actual business, you can’t rely on worn out tactics .

Here are 15 ways to collect email addresses:

  1. Collect email addresses with Facebook Ads
  2. Offer a captivating lead magnet
  3. Sign up button on your Facebook business page
  4. Use popups to make your forms more prominent
  5. Reach out to people one on one
  6. Share your link on social media with compelling visuals and snippets
  7. Ask for email addresses
  8. Create incredible email content
  9. Ask people to share your emails
  10. Add a link to your signup form in your normal email signature
  11. Host live events and bring your forms
  12. Own content on a platform like YouTube or Pinterest, then link back to your site
  13. Optimize your form design and opt-in copy
  14. Add a subscription bar to your website
  15. Partner with other people in your industry

Email Rendering Issues In Outlook And Hacks To Save The Day

With a plethora of email clients available for end user and each one rendering emails in different ways, coding and designing an email has been a turmoil for email marketers. After Gmail and Apple mail, Microsoft Outlook is the next big player in the email industry.

Outlook has been a great influence for both B2C and B2B email messaging with its journey from being the first free email service to building variations of desktop mail programs. There are different versions of Outlook available for desktop, webmail and mobile environments and it is bundled under the moniker of ‘Windows Mail 10’ with Windows 10. Statistically, Windows 10 is now installed in 29.8% of global systems which means email developers need to address the issues faced in ‘Windows 10 Mail’ along with other Outlook versions.

A broken email means a disappointed subscriber and the impact of this will blemish your brand identity in the longer run. Hence, most marketers avoid sending emails via Outlook. Email Uplers’ team of experienced developers test every developed email on Outlook against the pitfalls described below.

Major Pitfalls For Emails In Outlook And Windows Mail 10

Here are the key issues for building emails for Outlook & Windows Mail 10 and the workaround for them.

BACKGROUND IMAGES NOT SUPPORTED

There different types of backgrounds you can use in your emails.

  • Full body background
  • Pattern Background
  • Graphic Background
  • Section-wide background

Unfortunately Outlook 2007-2013 do not support any of the above backgrounds, but the ideal solution for rendering is by using VML (Vector Markup Language).

Use your email to get email

You use your email to get in touch with lots of people. Use your email signature to get lots of people clicking through to your blog.

Make a friendly call to action in your email signature, inviting contacts to visit your blog. Give a brief benefit to motivate action – such as what your blog’s about. Include an easy to click link.

Example:


Tips for using your email signature:

  • Include a link to your blog in your email signature, and encourage your co-workers to so too
  • Give a beneficial reason for people to click to your blog
  • Use the signature in all your emails, to generate more clicks

Give emails


Ok, now that you’ve got a robust email list  – people will be clicking through to your blog in droves, right? Not quite.

Are you saturated with inbox info? So are your customers…

To get your emails opened, read and clicked through you need to stand out, connect with your readers, and beat out your content competitors.